Guides › Financial Advisor Fees
Updated September 28, 2026. Quick answer: Across 165 advisory firms whose own fee disclosures we have read and published a page for, the median annual fee on a $500,000 account is $7,500 (1.50%). The figures run from $48 a year (Acorns, a flat subscription) to $40,000 (Ballentine Partners, where the firm’s minimum annual fee sets the figure). 44 of the 165 come to $5,000 or less, which is 1.00% or less; 163 charge a percentage of assets and 2 charge a flat monthly subscription. Every figure below is converted from that firm’s own filing, with a link to our page for the firm.
Related guides on this topic: Financial Advisor Fees for a $3 Million Portfolio 2026, Financial Advisor Fees for a $5 million Portfolio (2026, Measured) and Financial Advisor Fees for a $750,000 Portfolio (2026, Measured).
What this roster counts, and what it does not
Each row is the advisory fee the firm’s own published schedule produces on a $500,000 account, converted to annual dollars. Where a firm publishes tiers we apply them as the filing describes; where it publishes only a maximum we report the maximum, so that row is a ceiling rather than a quote (68 firms); and where a firm’s minimum annual fee is higher than its percentage would produce, the minimum is what you would pay, and the row says so (26 firms). Those rows show a high share of $500,000 because a fixed dollar floor is being divided by the balance, not because the firm charges that rate on assets.
The figure is the advisory fee only. Fund expense ratios, and at some firms separate third-party manager or platform fees, are charged in addition; each firm’s own page, linked in its row, sets out what its filing says is and is not included. Most schedules are also negotiable, so treat each figure as the published starting point for the conversation.
The AUM versus flat split
| How the fee is set | Firms |
|---|---|
| A percentage of assets under management | 163 |
| of which: a tiered schedule (lower rates on higher slices) | 67 |
| of which: a breakpoint schedule (one rate on the whole balance) | 16 |
| of which: a single published rate | 12 |
| of which: a published maximum rate only | 68 |
| A flat monthly subscription, not a percentage | 2 |
How many firms sit at each price on $500,000
| Annual fee on $500,000 | Firms |
|---|---|
| $2,500 or less (0.50% or less) | 14 |
| Over $2,500 to $5,000 (up to 1.00%) | 30 |
| Over $5,000 to $7,500 (up to 1.50%) | 40 |
| Over $7,500 to $10,000 (up to 2.00%) | 40 |
| Over $10,000 (above 2.00%) | 41 |
All 165 firms, lowest annual fee first
| Firm | Annual fee on $500,000 | As a share of $500,000 | How the firm prices it | Filing date |
|---|---|---|---|---|
| Acorns | $48 | 0.01% | Flat monthly subscription, not a percentage | August 3, 2026 |
| Stash | $144 | 0.03% | Flat monthly subscription, not a percentage | August 14, 2026 |
| Interactive Advisors | $1,000 | 0.20% | Single published flat rate | February 23, 2024 |
| M1 Finance | $1,000 | 0.20% | Single published maximum | July 8, 2026 |
| Robinhood Strategies | $1,250 | 0.25% | Single published rate | June 15, 2026 |
| SoFi Invest | $1,250 | 0.25% | Single published fixed rate | March 27, 2026 |
| Ally Invest Robo Portfolios | $1,500 | 0.30% | Single published flat rate | April 1, 2026 |
| E*TRADE Core Portfolios | $1,500 | 0.30% | Single published rate | March 30, 2026 |
| Morgan Stanley Access Investing | $1,500 | 0.30% | Published maximum rate | December 16, 2024 |
| Fidelity Go | $1,750 | 0.35% | Breakpoint schedule, one rate on the whole balance | March 30, 2026 |
| Vanguard Personal Advisor | $1,750 | 0.35% | Single published gross rate | August 20, 2026 |
| Titan | $2,000 | 0.40% | Single published flat rate | June 12, 2026 |
| Park Avenue Securities | $2,250 | 0.45% | Single published maximum | June 18, 2026 |
| SigFig Wealth Management | $2,500 | 0.50% | Published maximum rate | February 2026 |
| Betterment Premium | $3,250 | 0.65% | Breakpoint schedule, one rate on the whole balance | July 31, 2026 |
| Rebalance | $3,750 | 0.75% | Tiered schedule | March 15, 2026 |
| Charles Schwab | $4,000 | 0.80% | Tiered schedule; the firm’s minimum annual fee sets this figure | June 30, 2026 |
| Tiedemann Advisors | $4,250 | 0.85% | Single published maximum | March 27, 2026 |
| Empower Personal Wealth | $4,450 | 0.89% | Tiered schedule | May 15, 2026 |
| Foster Group | $4,500 | 0.90% | Breakpoint schedule, one rate on the whole balance | March 25, 2026 |
| TIAA Wealth Management | $4,500 | 0.90% | Tiered schedule | March 31, 2026 |
| Frost Investment Services | $4,900 | 0.98% | Tiered schedule | September 1, 2024 |
| Abacus Wealth Partners | $5,000 | 1.00% | Breakpoint schedule, one rate on the whole balance | March 11, 2026 |
| BMO Private Wealth | $5,000 | 1.00% | Tiered schedule | March 31, 2026 |
| BOK Financial Private Wealth | $5,000 | 1.00% | Published maximum rate | March 2026 |
| Bryn Mawr Trust Advisors | $5,000 | 1.00% | Published maximum rate | March 23, 2026 |
| Colony Family Offices | $5,000 | 1.00% | Tiered schedule | February 25, 2026 |
| Corient | $5,000 | 1.00% | Published maximum rate | August 21, 2026 |
| Edgemoor Investment Advisors | $5,000 | 1.00% | Tiered schedule | March 25, 2026 |
| Fiducient Advisors | $5,000 | 1.00% | Published maximum rate | March 27, 2026 |
| Fort Washington Investment Advisors | $5,000 | 1.00% | Tiered schedule | June 23, 2026 |
| GuideStone Advisors | $5,000 | 1.00% | Published maximum rate; the firm’s minimum annual fee sets this figure | March 30, 2026 |
| Halbert Hargrove | $5,000 | 1.00% | Tiered schedule | March 27, 2026 |
| Johnson Investment Counsel | $5,000 | 1.00% | Tiered schedule | April 15, 2026 |
| MAI Capital Management | $5,000 | 1.00% | Tiered schedule | June 30, 2026 |
| Nationwide Investment Advisors | $5,000 | 1.00% | Published maximum rate | March 30, 2026 |
| NovaPoint Capital | $5,000 | 1.00% | Single published rate, negotiable | March 23, 2026 |
| Old Second Wealth Management | $5,000 | 1.00% | Tiered schedule | March 4, 2026 |
| Plante Moran Financial Advisors | $5,000 | 1.00% | Tiered schedule; the firm’s minimum annual fee sets this figure | March 27, 2026 |
| Sand Hill Global Advisors | $5,000 | 1.00% | Published maximum rate | March 30, 2026 |
| Silvercrest Asset Management Group | $5,000 | 1.00% | Tiered schedule | March 2026 |
| SouthState Private Capital Management | $5,000 | 1.00% | Tiered schedule | July 1, 2026 |
| Univest Wealth Management (Girard) | $5,000 | 1.00% | Tiered schedule | July 30, 2026 |
| Wintrust Wealth Management | $5,000 | 1.00% | Tiered schedule | September 3, 2026 |
| TD Wealth | $5,500 | 1.10% | Tiered schedule | June 15, 2026 |
| First Citizens Investor Services | $5,725 | 1.15% | Tiered schedule | September 17, 2026 |
| The Mather Group | $5,750 | 1.15% | Tiered schedule | September 4, 2026 |
| Creative Planning | $6,000 | 1.20% | Tiered schedule | March 31, 2026 |
| Balentine | $6,250 | 1.25% | Tiered schedule | August 25, 2026 |
| Brown Advisory | $6,250 | 1.25% | Tiered schedule | March 25, 2026 |
| Buckingham Strategic Wealth | $6,250 | 1.25% | Published maximum rate | April 29, 2026 |
| CAPTRUST | $6,250 | 1.25% | Tiered schedule | March 27, 2026 |
| Coastal Bridge Advisors | $6,250 | 1.25% | Tiered schedule | July 17, 2026 |
| Fidelity Wealth Management | $6,250 | 1.25% | Tiered schedule | March 30, 2026 |
| Fragasso Financial Advisors | $6,250 | 1.25% | Tiered schedule | July 8, 2026 |
| Grimes & Company | $6,250 | 1.25% | Tiered schedule | September 23, 2026 |
| Mutual of Omaha Investor Services | $6,250 | 1.25% | Published maximum rate | March 31, 2026 |
| Northern Trust Wealth Management | $6,250 | 1.25% | Tiered schedule | March 31, 2026 |
| UMB Private Wealth Management | $6,250 | 1.25% | Breakpoint schedule, one rate on the whole balance | September 18, 2026 |
| Valley Wealth Managers | $6,250 | 1.25% | Tiered schedule | March 31, 2026 |
| Bogart Wealth | $6,435 | 1.29% | Tiered schedule | August 15, 2026 |
| Busey Capital Management | $6,500 | 1.30% | Published maximum rate | March 2026 |
| Allstate Financial Advisors | $6,750 | 1.35% | Breakpoint schedule, one rate on the whole balance | March 29, 2026 |
| Vestor Capital | $6,750 | 1.35% | Tiered schedule | March 30, 2026 |
| Edward Jones | $6,875 | 1.38% | Tiered schedule | February 2025 |
| Ameritas | $7,000 | 1.40% | Tiered schedule | March 25, 2026 |
| KeyBank Private Wealth | $7,000 | 1.40% | Breakpoint schedule, one rate on the whole balance | March 30, 2026 |
| W&S Brokerage Services | $7,250 | 1.45% | Tiered schedule | March 31, 2026 |
| Pure Financial Advisors | $7,475 | 1.49% | Tiered schedule | February 12, 2026 |
| Beacon Pointe Advisors | $7,500 | 1.50% | Published maximum rate | March 31, 2026 |
| Beese Fulmer | $7,500 | 1.50% | Tiered schedule | July 2, 2026 |
| CW Advisors | $7,500 | 1.50% | Published maximum rate | August 26, 2026 |
| Cerity Partners | $7,500 | 1.50% | Published maximum rate | March 31, 2026 |
| Citizens Private Wealth | $7,500 | 1.50% | Tiered schedule | July 6, 2026 |
| Fifth Third Wealth Advisors | $7,500 | 1.50% | Tiered schedule; the firm’s minimum annual fee sets this figure | March 30, 2026 |
| Fisher Investments | $7,500 | 1.50% | Tiered schedule | February 11, 2026 |
| GenTrust | $7,500 | 1.50% | Published maximum rate | March 2026 |
| Savant Wealth Management | $7,500 | 1.50% | Published maximum rate | July 30, 2026 |
| Summit Trail Advisors | $7,500 | 1.50% | Published maximum rate | October 11, 2024 |
| Waldron Private Wealth | $7,500 | 1.50% | Published maximum rate | August 4, 2026 |
| Washington Trust Wealth Management | $7,500 | 1.50% | Tiered schedule; the firm’s minimum annual fee sets this figure | March 20, 2026 |
| Waverly Advisors | $7,500 | 1.50% | Published maximum rate | August 19, 2026 |
| Wealth Enhancement Group | $7,500 | 1.50% | Breakpoint schedule, one rate on the whole balance | March 2026 |
| WesBanco Securities | $7,500 | 1.50% | Breakpoint schedule, one rate on the whole balance | March 30, 2026 |
| Synovus Securities | $7,700 | 1.54% | Tiered schedule | January 28, 2026 |
| Thrivent | $7,750 | 1.55% | Breakpoint schedule, one rate on the whole balance | July 2026 |
| Huntington Private Bank | $7,775 | 1.55% | Tiered schedule | August 3, 2026 |
| Choreo | $8,000 | 1.60% | Published maximum rate; the firm’s minimum annual fee sets this figure | March 25, 2026 |
| Horace Mann Investors | $8,000 | 1.60% | Tiered schedule | March 31, 2026 |
| Edelman Financial Engines | $8,250 | 1.65% | Tiered schedule | March 31, 2026 |
| IFG Advisory | $8,250 | 1.65% | Breakpoint schedule, one rate on the whole balance | March 18, 2026 |
| Northwestern Mutual | $8,250 | 1.65% | Published maximum rate | September 2026 |
| Primerica | $8,550 | 1.71% | Breakpoint schedule, one rate on the whole balance | March 30, 2026 |
| Amerant Investments | $8,750 | 1.75% | Published maximum rate | April 22, 2026 |
| Hornor, Townsend & Kent | $8,750 | 1.75% | Published maximum rate | April 24, 2026 |
| Merrill Lynch | $8,750 | 1.75% | Published maximum rate | June 26, 2026 |
| Principal Securities | $8,750 | 1.75% | Tiered schedule | March 30, 2026 |
| Allworth Financial | $9,250 | 1.85% | Published maximum rate | July 29, 2026 |
| D.A. Davidson & Co. | $9,250 | 1.85% | Published maximum rate | July 30, 2026 |
| PNC Investments | $9,375 | 1.88% | Tiered schedule | March 31, 2026 |
| U.S. Bancorp Investments | $9,500 | 1.90% | Tiered schedule | July 31, 2026 |
| Aldrich Wealth | $10,000 | 2.00% | Breakpoint schedule, one rate on the whole balance; the firm’s minimum annual fee sets this figure | March 5, 2026 |
| Ameriprise | $10,000 | 2.00% | Published maximum rate | June 2026 |
| Bahl & Gaynor | $10,000 | 2.00% | Tiered schedule; the firm’s minimum annual fee sets this figure | July 7, 2026 |
| Baird | $10,000 | 2.00% | Tiered schedule | March 27, 2026 |
| Brighton Jones | $10,000 | 2.00% | Published maximum rate; the firm’s minimum annual fee sets this figure | March 31, 2026 |
| CIBC Private Wealth Management | $10,000 | 2.00% | Tiered schedule; the firm’s minimum annual fee sets this figure | June 22, 2026 |
| Citi Personal Wealth Management | $10,000 | 2.00% | Published maximum rate | March 25, 2026 |
| Coldstream Wealth Management | $10,000 | 2.00% | Published maximum rate; the firm’s minimum annual fee sets this figure | March 30, 2026 |
| Cresset Asset Management | $10,000 | 2.00% | Tiered schedule | March 27, 2026 |
| ESI Financial Advisors | $10,000 | 2.00% | Published maximum rate | July 1, 2026 |
| EverGreen Wealth Management | $10,000 | 2.00% | Published maximum rate | March 20, 2026 |
| Farther | $10,000 | 2.00% | Published maximum rate | March 30, 2026 |
| J.P. Morgan Advisors | $10,000 | 2.00% | Published maximum rate | June 30, 2026 |
| J.P. Morgan Private Bank | $10,000 | 2.00% | Published maximum rate | June 30, 2026 |
| Janney Montgomery Scott | $10,000 | 2.00% | Published maximum rate | June 30, 2026 |
| Kayne Anderson Rudnick | $10,000 | 2.00% | Tiered schedule; the firm’s minimum annual fee sets this figure | March 26, 2026 |
| Lido Advisors | $10,000 | 2.00% | Breakpoint schedule, one rate on the whole balance; the firm’s minimum annual fee sets this figure | August 27, 2026 |
| Signature Estate & Investment Advisors | $10,000 | 2.00% | Published maximum rate | September 14, 2026 |
| Stifel Nicolaus | $10,000 | 2.00% | Published maximum rate | March 31, 2026 |
| Tanager Wealth Management | $10,000 | 2.00% | Tiered schedule; the firm’s minimum annual fee sets this figure | March 10, 2026 |
| United Wealth Management | $10,000 | 2.00% | Single published rate, negotiable | March 30, 2026 |
| Wells Fargo Advisors | $10,000 | 2.00% | Published maximum rate | September 2025 |
| Wells Fargo Advisors Financial Network | $10,000 | 2.00% | Published maximum rate | March 2026 |
| Morgan Stanley | $10,175 | 2.04% | Published maximum rate | March 30, 2026 |
| Concurrent Investment Advisors | $10,250 | 2.05% | Tiered schedule | March 24, 2026 |
| MassMutual | $10,350 | 2.07% | Published maximum rate | July 10, 2026 |
| Rockefeller Capital Management | $10,350 | 2.07% | Published maximum rate | March 31, 2026 |
| Cambridge Investment Research | $11,250 | 2.25% | Published maximum rate | July 2026 |
| Commonwealth Financial Network | $11,250 | 2.25% | Breakpoint schedule, one rate on the whole balance | March 30, 2026 |
| Truist Wealth | $11,250 | 2.25% | Published maximum rate | August 31, 2026 |
| Cetera | $11,875 | 2.38% | Tiered schedule | August 12, 2026 |
| Modera Wealth Management | $12,000 | 2.40% | Tiered schedule; the firm’s minimum annual fee sets this figure | March 18, 2026 |
| Plancorp | $12,000 | 2.40% | Tiered schedule; the firm’s minimum annual fee sets this figure | Fee-calculator page carries no printed revision date (site copyright 2026, fetched September 23, 2026); the corroborating Form ADV Part 2A Brochure is dated August 12, 2026 |
| Rockwood Wealth Management | $12,000 | 2.40% | Tiered schedule; the firm’s minimum annual fee sets this figure | March 19, 2026 |
| Carson Wealth | $12,500 | 2.50% | Published maximum rate | December 2025 |
| Equitable Advisors | $12,500 | 2.50% | Published maximum rate | March 2026 |
| Homrich Berg | $12,500 | 2.50% | Tiered schedule; the firm’s minimum annual fee sets this figure | September 3, 2026 |
| Kestra (Kestra Private Wealth Services / Kestra Advisory Services) | $12,500 | 2.50% | Published maximum rate | August 20, 2026 |
| Kingswood Wealth Advisors | $12,500 | 2.50% | Published maximum rate | March 31, 2026 |
| Mariner Wealth Advisors | $12,500 | 2.50% | Published maximum rate | March 30, 2023 |
| Merit Financial Advisors | $12,500 | 2.50% | Published maximum rate | June 8, 2026 |
| Osaic | $12,500 | 2.50% | Published maximum rate | August 31, 2026 |
| RBC Wealth Management | $12,500 | 2.50% | Published maximum rate | June 30, 2026 |
| Sensible Money | $12,500 | 2.50% | Tiered schedule; the firm’s minimum annual fee sets this figure | March 27, 2026 |
| Steward Partners Investment Advisory | $12,500 | 2.50% | Published maximum rate | July 30, 2026 |
| The Wealth Consulting Group | $12,500 | 2.50% | Published maximum rate | March 31, 2026 |
| UBS | $12,500 | 2.50% | Published maximum rate | March 31, 2026 |
| HBKS Wealth Advisors | $13,750 | 2.75% | Published maximum rate | February 17, 2026 |
| Raymond James | $13,750 | 2.75% | Breakpoint schedule, one rate on the whole balance | June 26, 2026 |
| Sanctuary Wealth | $13,750 | 2.75% | Published maximum rate | April 2025 |
| Transamerica Financial Advisors | $13,750 | 2.75% | Published maximum rate | March 31, 2026 |
| Voya Financial Advisors | $13,750 | 2.75% | Tiered schedule | September 16, 2026 |
| Aspiriant | $14,000 | 2.80% | Published maximum rate; the firm’s minimum annual fee sets this figure | August 21, 2026 |
| LPL Financial | $14,750 | 2.95% | Published maximum rate | July 1, 2026 |
| Ashton Thomas Private Wealth | $14,950 | 2.99% | Published maximum rate | March 31, 2026 |
| Lincoln Financial Advisors | $15,000 | 3.00% | Published maximum rate | October 1, 2024 |
| Mercer Advisors | $15,000 | 3.00% | Tiered schedule; the firm’s minimum annual fee sets this figure | March 30, 2026 |
| Oppenheimer & Co. | $15,000 | 3.00% | Published maximum rate | March 19, 2026 |
| SignatureFD | $15,000 | 3.00% | Tiered schedule; the firm’s minimum annual fee sets this figure | March 30, 2026 |
| Snowden Lane Partners | $15,000 | 3.00% | Published maximum rate | August 18, 2026 |
| IEQ Capital | $25,000 | 5.00% | Published maximum rate; the firm’s minimum annual fee sets this figure | March 31, 2026 |
| Wescott Financial Advisory Group | $25,000 | 5.00% | Tiered schedule; the firm’s minimum annual fee sets this figure | March 29, 2026 |
| Chevy Chase Trust Company | $35,000 | 7.00% | Tiered schedule; the firm’s minimum annual fee sets this figure | March 31, 2026 |
| Ballentine Partners | $40,000 | 8.00% | Published maximum rate; the firm’s minimum annual fee sets this figure | March 17, 2026 |
How to use this against a quote you were given
Convert the quote you have into annual dollars on your own balance, then find where it sits in the table: the median here is $7,500. If the firm quoting you is listed, open its row and check which program the figure prices, because many firms run a lower-cost digital program beside a private client service. If your balance is not $500,000, the advisor firm fee calculator converts a named firm’s schedule at your own number, and the fee comparison hub compares AUM, flat-fee and hourly pricing on one basis. To see what it takes to open an account at the same firms, see the minimum investments by firm roster.
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Source: WiserAdvisor’s service descriptionFigures verified against each listed firm’s own archived SEC Form ADV fee disclosure and its linked Clear Money Guide firm page on September 30, 2026. Firm pages published after September 28 (65 more, from research waves 13 to 17) are not yet in this roster, and the 127-firm and 182-firm counts in the two closing links were not re-checked.
Sources
Every fee and filing date on this page comes from the named firm’s own fee disclosure, in most cases its Form ADV Part 2A brochure or wrap-fee program appendix as filed with the SEC, read for each firm individually. The per-firm page linked in each row carries that firm’s citation, the quoted schedule, its archived filing and its CRD number. The roster spans 12 published research waves and is current to September 28, 2026; filing dates differ by firm because firms file on their own schedules.
Methodology
This page is generated from the same per-firm records that produce the 165 linked pages. Before publication each $500,000 figure was recomputed independently from the firm’s schedule and reconciled against both the record and the live page it links to, so the roster and the pages cannot disagree. Counts and the median are computed at build time, never typed. We are not an investment adviser and this is not personalised advice; it is a reading of public filings. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.
Same firms, a different question: how 127 advisory firms are registered, investment adviser only or dual registrant.
Same firms, reviewed one by one: financial advisor reviews by firm, all 182 in one table.