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Updated September 18, 2026. Quick answer: D.A. Davidson & Co. discloses a maximum, individually negotiated rate of 1.85% in its D.A. Davidson & Co. Wrap Fee Program Brochure, Part 2A Appendix 1 of Form ADV (July 30, 2026). Converted to dollars, that runs $9,250 a year on a $500,000 account; see the full table below for $250,000, $1 million and $2 million.
The published numbers
From the D.A. Davidson & Co. Wrap Fee Program Brochure, Part 2A Appendix 1 of Form ADV (July 30, 2026): “The Total Annual Fee varies among Programs as follows: Program Davidson Advisory Fee Management Fee – MFP Negotiable up to 1.85% N/A; RMS Negotiable up to 1.85% 0.02%; MAC Negotiable up to 1.85% Negotiable; SAM Model Negotiable up to 1.85% 0.07%-0.60%…; SAM Manager Negotiable up to 1.85% 0.14%-0.57%…; UMA Select and UMA Discretion Negotiable up to 1.85% 0.15%-0.75%…; UMA Guided Negotiable up to 1.85% 0.28%-0.90%…; Paragon Negotiable up to 1.85% N/A; Paragon CWAM Negotiable up to 1.85% Negotiable up to 0.50% (with total Davidson Advisory Fee combined with Management Fee not to exceed 1.85%); Choice Negotiable up to 1.85% N/A.”
The published maximum: 1.85% per year (Discloses this ceiling as the ‘Davidson Advisory Fee’ component only; most of D.A. Davidson’s wrap Programs (MFP, RMS, MAC, SAM Model, SAM Manager, UMA Select, UMA Discretion, UMA Guided, Paragon, Choice) layer an additional, separately-disclosed Management/platform fee (ranging roughly 0.02%-0.90% depending on Program) on top of the Davidson Advisory Fee to form the client’s Total Annual Fee; Paragon CWAM instead caps the combined total at 1.85%.).
What you would pay
| Account balance | Annual fee (dollars) | Effective rate |
|---|---|---|
| $250,000 | $4,625 | 1.85% |
| $500,000 | $9,250 | 1.85% |
| $1,000,000 | $18,500 | 1.85% |
| $2,000,000 | $37,000 | 1.85% |
The disclosed ‘Davidson Advisory Fee’ ceiling, common to every Program listed, is ‘Negotiable up to 1.85%’ of assets under management, with no dollar minimum fee stated (only minimum account sizes by Program, e.g. $5,000-$100,000, are disclosed, not a minimum dollar fee). dollar_at = balance x 0.0185 for each of the four balances, using the core Davidson Advisory Fee ceiling only and excluding any additional per-Program Management/platform fee, which varies and is not a single number.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, D.A. Davidson & Co.’s own published maximum rate runs up to $9,250 a year.
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- D.A. Davidson & Co. Wrap Fee Program Brochure, Part 2A Appendix 1 of Form ADV (July 30, 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1053418
- SEC Investment Adviser Public Disclosure, D.A. Davidson & Co. (CRD #199): https://adviserinfo.sec.gov/firm/summary/199
- D.A. Davidson & Co., SEC Form ADV filing: https://reports.adviserinfo.sec.gov/reports/ADV/199/PDF/199.pdf
Methodology. This page was built September 18, 2026, drawing on D.A. Davidson & Co.’s own SEC-filed disclosure and, where cited, its published fee schedule, with sources linked above; any figure we could not independently confirm this session is named as an honest gap rather than presented as verified. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.
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