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Updated September 24, 2026. Quick answer: Wells Fargo Advisors Financial Network discloses a maximum, individually negotiated rate of 2.0% in its Wells Fargo Advisors Financial Network Wrap Fee Brochure for Advisory Program Services (March 2026). Converted to dollars, that runs $10,000 a year on a $500,000 account; see the full table below for $250,000, $1 million and $2 million.
The published numbers
From the Wells Fargo Advisors Financial Network Wrap Fee Brochure for Advisory Program Services (March 2026): “The Advisory Fee for the Personalized UMA Program, which is negotiable, is shown below… Advisory Fee (annualized, calculated on your Account Value) 2.00%.”
Note: Wells Fargo Advisors Financial Network, LLC (WFAFN, the independent/franchise advisor channel) is a separate SEC-registered adviser from the already-covered Wells Fargo Advisors (Wells Fargo Clearing Services, LLC, the firm’s employee-advisor channel); the two file separate Form ADV brochures. This page cites WFAFN’s own Personalized UMA Program schedule; its brochure discloses the identical 2.00% rate for its other retail programs (FundSource, CustomChoice, Private Investment Management, Fundamental Choice, Asset Advisor, Private Advisor Network, Customized Portfolios) as well.
The published maximum: 2.0% per year.
What you would pay
| Account balance | Annual fee (dollars) | Effective rate |
|---|---|---|
| $250,000 | $5,000 | 2.00% |
| $500,000 | $10,000 | 2.00% |
| $1,000,000 | $20,000 | 2.00% |
| $2,000,000 | $40,000 | 2.00% |
The brochure discloses a single negotiable 2.00% advisory fee for the Personalized UMA Program, so dollar_at = balance x 0.02 at each of the four balances.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Wells Fargo Advisors Financial Network’s own published maximum rate runs up to $10,000 a year.
Comparing Wells Fargo Advisors Financial Network against a full move? Read the general mechanics of switching financial advisors, or use a dated termination letter once you decide.
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- Wells Fargo Advisors Financial Network Wrap Fee Brochure for Advisory Program Services (March 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1025074
- SEC Investment Adviser Public Disclosure, Wells Fargo Advisors Financial Network, LLC (CRD #11025): https://adviserinfo.sec.gov/firm/summary/11025
- Wells Fargo Advisors Financial Network, LLC, SEC Form ADV filing: https://reports.adviserinfo.sec.gov/reports/ADV/11025/PDF/11025.pdf
Methodology. This page was built September 24, 2026, drawing on Wells Fargo Advisors Financial Network’s own SEC-filed disclosure and, where cited, its published fee schedule, with sources linked above; any figure we could not independently confirm this session is named as an honest gap rather than presented as verified. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.
What does it take to open an account? See Wells Fargo Advisors Financial Network’s minimum investment, straight from its own Form ADV Part 2A brochure.
Is Wells Fargo Advisors Financial Network a fiduciary? See what its own Form CRS says, and how that compares to what you would pay.
Weighing whether to move ahead? Read the full Wells Fargo Advisors Financial Network review, including its fiduciary status and what it costs to leave.
Comparing Wells Fargo Advisors Financial Network against other options? See Wells Fargo Advisors Financial Network alternatives, including a lower-fee full-service firm, a flat-fee route, and a robo/hybrid.