Guides › Financial Advisor Fees
Updated September 19, 2026. Quick answer: At Primerica, a $500,000 account runs $8,550 a year under its own current fee schedule. Three comparable options we track: Vanguard Personal Advisor ($1,750 a year), a flat-fee or hourly advisor ($2,500-$10,000+/year (flat annual planning), or $150-$500/hour, priced by scope rather than assets), and SoFi Invest ($1,250 a year, robo/hybrid). Primerica is dual registrant (fiduciary only when acting as adviser); its minimum to open an account is $25,000.
Primerica vs. three comparable options
| Option | Fee at $500,000 | Minimum | Fiduciary status | Link |
|---|---|---|---|---|
| Primerica (this firm) | $8,550 | $25,000 | Dual registrant (fiduciary only when acting as adviser) | Primerica fees |
| Vanguard Personal Advisor (lower-fee full-service) | $1,750 | $50,000 | Registered investment adviser (fiduciary) | Vanguard Personal Advisor fees |
| Flat-fee or hourly advisor | $2,500-$10,000+/year (flat annual planning), or $150-$500/hour | No AUM minimum; scope-based (project or hourly) | Varies by advisor; many fee-only planners in this category are also registered investment advisers acting in a fiduciary capacity, but confirm each one’s own Form ADV/CRS individually | Compare flat-fee ranges |
| SoFi Invest (robo/hybrid) | $1,250 | No minimum account size | Registered investment adviser (fiduciary) | SoFi Invest fees |
This site’s own already-published flat-fee guide aggregates common 2026 flat-fee and hourly comparison anchors (see the guide’s own “Flat fee financial advisor cost table”); a flat or hourly quote does not scale with account size the way an AUM percentage does, so no single figure is comparable across all account sizes.
Full detail on Primerica’s own numbers: fee schedule, fiduciary status, and minimum to open an account.
What each alternative actually is
Vanguard Personal Advisor is the cheapest full-service (human-advisor) firm in our fee+fiduciary+minimum universe: $1,750 a year on a $500,000 account, per its own current fee schedule. See its full fee breakdown and fiduciary status.
Flat-fee or hourly advisors charge a stated dollar amount for an agreed scope instead of a percentage of assets: $2,500-$10,000+/year (flat annual planning), or $150-$500/hour. Because the price does not scale with account size, it can be relatively cheaper at higher balances and relatively more expensive at lower ones. See the full flat-fee cost-range table.
SoFi Invest is a robo/hybrid option at $1,250 a year on a $500,000 account, per its own current fee schedule. It is not the cheapest robo/hybrid firm in our fee+fiduciary+minimum universe: as of September 28, 2026, three firms there cost less at $500,000, led by Acorns at $48 a year on its lowest plan for new customers, then M1 Finance (up to $1,000) and Interactive Advisors ($1,000 on its in-house portfolios), so SoFi Invest ranks fourth. See its full fee breakdown and fiduciary status.
Compare Primerica head-to-head against other firms
- Primerica vs. Lincoln Financial Advisors
- Primerica vs. Mercer
- Primerica vs. SoFi Invest
- Primerica vs. Vanguard Personal Advisor
Run your own numbers
Price any percentage fee in dollars over time with the Financial Advisor Fee Calculator, or see the full published-fee landscape on the financial advisor fee comparison.
Already a Primerica client and weighing whether to move? See our full Primerica review and what it costs to leave Primerica.
Find the right next step for your situation
About how much do you have invested? Pick the range that fits; your next step appears immediately below.
Comparing Primerica against other options? See who else would take your account.
If your portfolio is $250,000 or more, this connects you (free, with no obligation to hire anyone) with 2 to 3 vetted advisors.
Before you start, what actually happens. The matching service is run by WiserAdvisor, an independent advisor-matching company. It opens on their site, asks for your ZIP code and a few questions, and matches you with 2 to 3 vetted advisors. It is free to you.
WiserAdvisor states the service is built for portfolios of $250,000 and above. By submitting, you consent to emails, phone calls and text messages from WiserAdvisor and up to three advisors, so expect to be contacted. Clear Money Guide is paid when you complete the form, whether or not you ever hire anyone.
Opens on WiserAdvisor’s site in a new tab.
Want a fee-based alternative to compare against Primerica first?
Price the destination before you decide. The matching service below introduces you to advisers who pay to meet you.
Before you start, what actually happens. The form is run by Kapitalwise, our advisor-matching partner. Kapitalwise sends your details to advisers who pay for the introduction, so expect calls and texts. Clear Money Guide is paid when you submit the form, whether or not you ever hire anyone. This is free to you and there is no obligation to hire anyone.
The Kapitalwise form opens here; you stay on this page.
What happens when you press the button
It asks about nine questions: age, investable assets, location; then your name, email and phone number, and verifies the phone by text. Nothing loads and nothing reaches Kapitalwise until you press the button.
Prefer flat-fee or hourly pricing instead? Compare ranges here.
Answer againSources
- PFS Investments Inc. (Primerica Advisors) Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1 (March 30, 2026): https://www.primerica.com/public/pdf/PFSI-PriAdvForADVWraFeeProBro.pdf
- SEC Investment Adviser Public Disclosure, PFS Investments Inc. (Primerica Advisors) (CRD #10111): https://adviserinfo.sec.gov/firm/summary/10111
- PFS Investments Inc. (Primerica Advisors), SEC Form ADV filing: https://reports.adviserinfo.sec.gov/reports/ADV/10111/PDF/10111.pdf
- SEC Investment Adviser Public Disclosure, Vanguard Advisers, Inc. (CRD #106715): https://adviserinfo.sec.gov/firm/summary/106715
- SEC Investment Adviser Public Disclosure, SoFi Wealth LLC (CRD #167958): https://adviserinfo.sec.gov/firm/summary/167958
- Clear Money Guide, “Flat Fee Financial Advisor” cost-range table: /flat-fee-financial-advisor/
Methodology. This page was built September 19, 2026, drawing on Primerica’s own current fee brochure (linked above) and this site’s own already-published, already independently sourced fee, fiduciary, and minimum-investment pages for the comparable firms named here. Vanguard Personal Advisor is the cheapest firm in our tracked full-service category by its own published $500,000 fee figure; SoFi Invest is a robo/hybrid comparable but not the cheapest in its category (see above). Neither is a ranked or personalized recommendation. Any distinction we could not independently confirm this session is named as an honest gap rather than presented as verified. Nothing here is personalized financial, tax, legal, or investment advice. We have not used Primerica as a client. Primerica did not pay for, review, or influence this content. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.