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Empower Personal Wealth vs SoFi Invest Fees: What Each Costs in Dollars at $250k, $500k, $1M

Guides › Financial Advisor Fees

Updated October 3, 2026. Quick answer: SoFi Invest is less expensive at $500,000: $1,250 a year, versus $4,450 a year for Empower Personal Wealth, computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.

What each firm charges, side by side

Account balanceEmpower Personal Wealth (annual fee)SoFi Invest (annual fee)
$250,000$2,225$625
$500,000$4,450$1,250
$1,000,000$7,900$2,500
$2,000,000$15,800$5,000

Empower Personal Wealth discloses a tiered schedule starting at 0.89% (Empower Advisory Group Personal Strategy(R) Wrap Fee Program Brochure (Form ADV Part 2A / Appendix 1), 2026-05-15); SoFi Invest discloses a fixed, non-negotiable rate of 0.25% (Form ADV Part 2A, SoFi Wealth LLC Brochure, 2026-03-27).

What the fee includes, in each firm’s own words

Empower Personal Wealth (Empower Advisory Group Personal Strategy(R) Wrap Fee Program Brochure (Form ADV Part 2A / Appendix 1), 2026-05-15): “On an annualized basis, EAG bases its Advisory Services fee on the following schedule calculated as a percentage of the total AUM: Investment Services Clients ($100,000-$249,999 total AUM) 0.89% Wealth Management Clients ($250,000-$999,999 total AUM) 0.89% Private Clients ($1 million or more total AUM) tiered structure $3MM or less AUM 0.79% On only the next $2MM AUM 0.69% On only the next $5MM AUM 0.59% On only the AUM over $10MM 0.49%”

At $1,000,000 or more (‘Private Clients’), the schedule becomes marginal/tiered starting fresh at 0.79% for the first $3,000,000 of AUM (not just the amount above $1M), the brochure’s own worked example for a $7.5M account confirms this marginal, first-$3M/next-$2M/next-$5M/over-$10M structure. Note this creates a real disclosed rate drop right at the $1,000,000 breakpoint (0.89% below, 0.79% at/above), which is why the $1M and $2M dollar figures are proportionally lower relative to rate than the $250k/$500k figures. Entity is the successor to Personal Capital Advisors Corporation (SEC-registration terminated 2023-04-11 on a corp-to-LLC conversion); confirmed via Empower’s own site (empower.com/products-solutions/wealth-management, which names Empower Advisory Group, LLC as the RIA) and Empower’s own published one-page fee schedule (docs.empower.com/PDF/p/misc/management_fee.pdf), both of which restate this identical 0.89%/0.79%/0.69%/0.59%/0.49% schedule. The dollar figures in the table apply the schedule’s rates to each balance.

SoFi Invest (Form ADV Part 2A, SoFi Wealth LLC Brochure, 2026-03-27): “Clients are charged an annual asset-based fee (the “wrap fee”) at the rate of 0.25% based on the value of each account enrolled in the program. This fee is non-negotiable.”

Flat, non-negotiable 0.25% annual wrap fee applied to the full account balance at any AUM level (SoFi Wealth’s automated/robo investing service, branded SoFi Invest, has no stated minimum or tiering in the fee schedule itself). The dollar figures in the table apply the schedule’s rates to each balance.

How this compares

Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Empower Personal Wealth runs $4,450 a year and SoFi Invest runs $1,250 a year: a difference of $3,200 a year at that balance.

Want the full breakdown for either firm on its own? Read the Empower Personal Wealth fee page or the SoFi Invest fee page for the complete tier table and source citations.

Comparing these two against a full move? Read the general mechanics of switching financial advisors, or use a dated termination letter once you decide.

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Sources

Methodology. This page was built October 3, 2026, re-pairing figures already archived and independently verified for Empower Personal Wealth and SoFi Invest from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.

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