Guides › Financial Advisor Fees
Updated September 19, 2026. Quick answer: Creative Planning is less expensive at $500,000: $6,000 a year, versus $13,750 a year for Voya Financial Advisors, computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.
What each firm charges, side by side
| Account balance | Creative Planning (annual fee) | Voya Financial Advisors (annual fee) |
|---|---|---|
| $250,000 | $3,000 | $6,875 |
| $500,000 | $6,000 | $13,750 |
| $1,000,000 | $11,000 | $26,250 |
| $2,000,000 | $21,000 | $49,750 |
Creative Planning discloses a tiered schedule starting at 1.20% (Creative Planning, LLC Form ADV Part 2A, March 31, 2026); Voya Financial Advisors discloses a tiered schedule starting at 2.75% (Voya Financial Advisors, Inc. Part 2A Appendix 1 of Form ADV: Investor Center Wrap Fee Program Brochure (IC UMA Program), September 16, 2026).
What the fee includes, in each firm’s own words
Creative Planning (Creative Planning, LLC Form ADV Part 2A, March 31, 2026): “Annual Fee Calculation: 1.20% on the first $500,000, then 1.00% on assets of $500,001-$2,000,000, then .85% on assets of $2,000,001-$5,000,000, then .80% on assets of $5,000,001-$10,000,000, then .70% on assets of $10,000,001-$25,000,000.”
Clients under $200,000 in assets generally are not eligible for standard individual service; the schedule shown is Creative Planning’s standard individual/HNW fee calculation.
Voya Financial Advisors (Voya Financial Advisors, Inc. Part 2A Appendix 1 of Form ADV: Investor Center Wrap Fee Program Brochure (IC UMA Program), September 16, 2026): “Maximum Annual Total Client Fee Portfolio Value From To Annual Total Client Fee First $ 0 – $ 250,000 2.75% Next $ 250,001 – $ 500,000 2.75% Next $ 500,001 – $ 1,000,000 2.50% Next $ 1,000,001 – $ 2,000,000 2.35% Next $ 2,000,001 – $ 5,000,000 2.10% Next $ 5,000,001 – $ 10,000,000 2.05% Next $10,000,001 and over 2.00%”
Marginal/tiered schedule from VFA’s IC UMA Program wrap brochure table: each dollar band is billed only at its own rate (matching the Cambridge/industry convention for ‘Tiered Fee Structure’ presentation with First/Next bands). At $250,000: 250,000 x 2.75% = $6,875. At $500,000: $6,875 (first $250k) + 250,000 x 2.75% = $6,875 = $13,750 (both bands share the 2.75% rate, so this equals 500,000 x 2.75%). At $1,000,000: $13,750 + 500,000 x 2.50% = $12,500 = $26,250. At $2,000,000: $26,250 + 1,000,000 x 2.35% = $23,500 = $49,750.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Creative Planning runs $6,000 a year and Voya Financial Advisors runs $13,750 a year: a difference of $7,750 a year at that balance.
Want the full breakdown for either firm on its own? Read the Creative Planning fee page or the Voya Financial Advisors fee page for the complete tier table and source citations.
Comparing these two against a full move? Read the general mechanics of switching financial advisors, or use a dated termination letter once you decide.
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- Creative Planning, LLC Form ADV Part 2A (March 31, 2026): https://creativeplanning.com/wp-content/uploads/Creative-Planning-Form-ADV-Part-2A.pdf
- SEC Investment Adviser Public Disclosure, Creative Planning, LLC (CRD #105348): https://adviserinfo.sec.gov/firm/summary/105348
- Voya Financial Advisors, Inc. Part 2A Appendix 1 of Form ADV: Investor Center Wrap Fee Program Brochure (IC UMA Program) (September 16, 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1058134
- SEC Investment Adviser Public Disclosure, Voya Financial Advisors, Inc. (CRD #2882): https://adviserinfo.sec.gov/firm/summary/2882
Methodology. This page was built September 19, 2026, re-pairing figures already archived and independently verified for Creative Planning and Voya Financial Advisors from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.
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