Guides › Financial Advisor Fees
Updated September 19, 2026. Quick answer: Creative Planning is less expensive at $500,000: $6,000 a year, versus $11,250 a year for Cambridge Investment Research, computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.
What each firm charges, side by side
| Account balance | Cambridge Investment Research (annual fee) | Creative Planning (annual fee) |
|---|---|---|
| $250,000 | $5,625 | $3,000 |
| $500,000 | $11,250 | $6,000 |
| $1,000,000 | $22,500 | $11,000 |
| $2,000,000 | $45,000 | $21,000 |
Cambridge Investment Research discloses a maximum, individually negotiated rate of 2.25% (Cambridge Investment Research Advisors, Inc. Form ADV Part 2A Disclosure Brochure, July 2026); Creative Planning discloses a tiered schedule starting at 1.20% (Creative Planning, LLC Form ADV Part 2A, March 31, 2026).
What the fee includes, in each firm’s own words
Cambridge Investment Research (Cambridge Investment Research Advisors, Inc. Form ADV Part 2A Disclosure Brochure, July 2026): “The investment advisory fee for accounts managed through the Cambridge Managed Account Platform (“CMAP”) is based on the amount of assets under management, including cash balances deposited in a Federal Deposit Insured Corporation (“FDIC”) insured multi bank program (“Program”). … The investment advisory fee is negotiable and is subject to discounts on a Financial Professional-by-Financial Professional, client-by-client, or account-by-account basis. … The maximum allowable advisory fee that can be charged will not exceed 2.25% of assets under management on an annual basis.” Maximum annual advisory fee (Cambridge Managed Account Platform, Flexible Managed Account Platform, WealthPort Advisor-directed / Team-directed): 2.25%; Maximum annual advisory fee (WealthPort CAAP / UMA programs): 2.15%.
CIRA’s Form ADV does not publish one fixed rate schedule. Advisory fees on its primary managed-account platforms (CMAP, FlexMAP, WealthPort Advisor-directed/Team-directed) are individually negotiated between the client and Financial Professional, subject to a disclosed maximum of 2.25% of AUM annually (WealthPort CAAP/UMA caps at 2.15%). Because there is no standard published tier table, dollar_at applies the disclosed 2.25% ceiling uniformly across all four balances as the maximum a client could legally be charged under this brochure (250000*0.0225=5625; 500000*0.0225=11250; 1000000*0.0225=22500; 2000000*0.0225=45000). Actual fees are typically lower and individually negotiated per client/advisor.
Creative Planning (Creative Planning, LLC Form ADV Part 2A, March 31, 2026): “Annual Fee Calculation: 1.20% on the first $500,000, then 1.00% on assets of $500,001-$2,000,000, then .85% on assets of $2,000,001-$5,000,000, then .80% on assets of $5,000,001-$10,000,000, then .70% on assets of $10,000,001-$25,000,000.”
Clients under $200,000 in assets generally are not eligible for standard individual service; the schedule shown is Creative Planning’s standard individual/HNW fee calculation.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Cambridge Investment Research runs $11,250 a year and Creative Planning runs $6,000 a year: a difference of $5,250 a year at that balance.
Want the full breakdown for either firm on its own? Read the Cambridge Investment Research fee page or the Creative Planning fee page for the complete tier table and source citations.
Comparing these two against a full move? Read the general mechanics of switching financial advisors, or use a dated termination letter once you decide.
Compare your next step
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Source: WiserAdvisor’s service descriptionSources
- Cambridge Investment Research Advisors, Inc. Form ADV Part 2A Disclosure Brochure (July 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1055573
- SEC Investment Adviser Public Disclosure, Cambridge Investment Research Advisors, Inc. (CRD #134139): https://adviserinfo.sec.gov/firm/summary/134139
- Creative Planning, LLC Form ADV Part 2A (March 31, 2026): https://creativeplanning.com/wp-content/uploads/Creative-Planning-Form-ADV-Part-2A.pdf
- SEC Investment Adviser Public Disclosure, Creative Planning, LLC (CRD #105348): https://adviserinfo.sec.gov/firm/summary/105348
Methodology. This page was built September 19, 2026, re-pairing figures already archived and independently verified for Cambridge Investment Research and Creative Planning from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.
Already with Creative Planning and weighing a move? How to leave Creative Planning covers what it costs to transfer out.