Guides › Financial Advisor Fees
Updated September 18, 2026. Quick answer: SoFi Invest is less expensive at $500,000: $1,250 a year, versus $14,750 a year for LPL Financial, computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.
What each firm charges, side by side
| Account balance | LPL Financial (annual fee) | SoFi Invest (annual fee) |
|---|---|---|
| $250,000 | $7,375 | $625 |
| $500,000 | $14,750 | $1,250 |
| $1,000,000 | $29,500 | $2,500 |
| $2,000,000 | $59,000 | $5,000 |
LPL Financial discloses a maximum, individually negotiated rate of 2.95% (LPL Financial LLC Program Brochure, Form ADV Part 2A, Item 5 (“Fee Maximums”), July 1, 2026); SoFi Invest discloses a flat, non-negotiable rate of 0.25% (Form ADV Part 2A – SoFi Wealth LLC Brochure, 2026-03-27).
What the fee includes, in each firm’s own words
LPL Financial (LPL Financial LLC Program Brochure, Form ADV Part 2A, Item 5 (“Fee Maximums”), July 1, 2026): “Fee Maximums. Fee maximums vary by Program, as indicated below. … MWP: Maximum Advisory Fee 2.35%, Maximum Manager Fee 0.60%, Total Maximum Account Fee 2.95%.” Model Wealth Portfolios (MWP): 2.35% maximum Advisory Fee plus a 0.60% maximum Manager Fee.
LPL sets per-program fee ceilings rather than a single published breakpoint table; the figures above use Model Wealth Portfolios, LPL’s flagship managed-account program, at its 2.95% combined maximum. Other LPL programs cap lower (as low as 1.35% for Guided Wealth Portfolios); your actual rate depends on the program and is individually negotiated below the ceiling.
SoFi Invest (Form ADV Part 2A – SoFi Wealth LLC Brochure, 2026-03-27): “Clients are charged an annual asset-based fee (the “wrap fee”) at the rate of 0.25% based on the value of each account enrolled in the program. This fee is non-negotiable.”
Flat, non-negotiable 0.25% annual wrap fee applied to the full account balance at any AUM level (SoFi Wealth’s automated/robo investing service, branded SoFi Invest, has no stated minimum or tiering in the fee schedule itself). Dollar figures = balance x 0.0025.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, LPL Financial runs $14,750 a year and SoFi Invest runs $1,250 a year: a difference of $13,500 a year at that balance.
Want the full breakdown for either firm on its own? Read the LPL Financial fee page or the SoFi Invest fee page for the complete tier table and source citations.
Comparing these two against a full move? Read the general mechanics of switching financial advisors, or use a dated termination letter once you decide.
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- LPL Financial LLC Program Brochure, Form ADV Part 2A, Item 5 (“Fee Maximums”) (July 1, 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1050527
- SEC Investment Adviser Public Disclosure, LPL Financial LLC (CRD #6413): https://adviserinfo.sec.gov/firm/summary/6413
- Form ADV Part 2A – SoFi Wealth LLC Brochure (2026-03-27): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028153
- SEC Investment Adviser Public Disclosure, SoFi Wealth LLC (CRD #167958): https://adviserinfo.sec.gov/firm/summary/167958
Methodology. This page was built September 18, 2026, re-pairing figures already archived and independently verified for LPL Financial and SoFi Invest from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.