Guides › Financial Advisor Fees
Updated September 18, 2026. Quick answer: Vanguard Personal Advisor discloses a published gross rate of 0.35% in its Vanguard Digital Advisor and Vanguard Personal Advisor Brochure (Form ADV Part 2A) (2026-08-20). Converted to dollars, that runs $1,750 a year on a $500,000 account; see the full table below for $250,000, $1 million and $2 million.
Fee schedules at comparable advisory firms: Stratos Wealth Partners Fees (2026), Summit Financial Fees (2026) and SVB Wealth Fees (2026).
The published numbers
From the Vanguard Digital Advisor and Vanguard Personal Advisor Brochure (Form ADV Part 2A) (2026-08-20): “Personal Advisor’s annual gross advisory fee for Vanguard Brokerage Accounts is 0.35% for its all‐index investment options and 0.40% for the exclusive active/index mix. … Enrollments in Personal Advisor require an aggregate $50,000 balance or greater”
The published gross rate: 0.35% per year (All-index investment option (any enrolled balance; $50,000 aggregate minimum to enroll): 0.35%; Active/index mix investment option (any enrolled balance): 0.40%).
What you would pay
| Account balance | Annual fee (dollars) | Effective rate |
|---|---|---|
| $250,000 | $875 | 0.35% |
| $500,000 | $1,750 | 0.35% |
| $1,000,000 | $3,500 | 0.35% |
| $2,000,000 | $7,000 | 0.35% |
Flat (non-tiered) gross advisory fee applied to the entire enrolled Vanguard Brokerage Account balance regardless of balance size: 0.35% for the all-index investment option (used here as the base case) or 0.40% if the active/index mix is elected. Dollar figures = balance x 0.0035. This is Vanguard’s disclosed gross fee before the affiliate-revenue credit that Vanguard also applies (which further lowers the net fee actually charged, per the same brochure); the gross rate is used here because it is the stated contractual rate, not an estimate.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Vanguard Personal Advisor’s own published rate runs $1,750 a year.
Comparing Vanguard Personal Advisor against a full move? Read the general mechanics of switching financial advisors, or use a dated termination letter once you decide.
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- Vanguard Digital Advisor and Vanguard Personal Advisor Brochure (Form ADV Part 2A) (2026-08-20): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1055528
- SEC Investment Adviser Public Disclosure, Vanguard Advisers, Inc. (CRD #106715): https://adviserinfo.sec.gov/firm/summary/106715
- Vanguard Advisers, Inc., SEC Form ADV filing: https://reports.adviserinfo.sec.gov/reports/ADV/106715/PDF/106715.pdf
Methodology. This page was built September 18, 2026, drawing on Vanguard Personal Advisor’s own SEC-filed disclosure and, where cited, its published fee schedule, with sources linked above; any figure we could not independently confirm this session is named as an honest gap rather than presented as verified. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.
Is Vanguard Personal Advisor a fiduciary? See what its own Form CRS says, and how that compares to what you would pay.
What does it take to open an account? See Vanguard Personal Advisor’s minimum investment, straight from its own Form ADV Part 2A brochure.
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