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Updated September 28, 2026. Quick answer: There is no minimum. Pure Financial Advisors’ own Form ADV Part 2A brochure states plainly, in Item 7 (Types of Clients), that PURE does not have a minimum asset requirement to become a client, and a full read of the fee-schedule section turns up no minimum initial investment or minimum annual/quarterly fee for any of its advisory services either.
The minimum, in the firm’s own words
“PURE does not have a minimum asset requirement to become a client.”
That sentence is Item 7 (Types of Clients) of Pure Financial Advisors’ own Form ADV Part 2A brochure, quoted in full. The brochure is not silent on the question; it answers it. A full end-to-end read of the filing turns up no minimum initial investment and no minimum annual or quarterly fee for any of its advisory services either.
Minimum investment and what it would cost
| Program | Minimum investment | Annual fee at that minimum | Waivable? |
|---|---|---|---|
| the Program | None; the brochure states plainly there is no minimum | Varies with account size | N/A (no minimum is disclosed to waive) |
| Source: Pure Financial Advisors, LLC Part 2A of Form ADV: Firm Brochure, February 12, 2026 | |||
Pure Financial Advisors’ own fee schedule at other balances
| Account balance | Annual fee |
|---|---|
| $250,000 | $4,000 |
| $500,000 | $7,475 |
| $1,000,000 | $12,225 |
| $2,000,000 | $20,725 |
What a larger account would cost
The minimum is only the entry point. On a $500,000 account, Pure Financial Advisors’ own published fee schedule runs $7,475 a year; see the full dollar breakdown from Pure Financial Advisors’ own fee disclosure across several account sizes. Read our full review of Pure Financial Advisors before you decide.
Already a client and thinking about the minimum a different way, like whether you could get a better deal elsewhere? See how much it costs to leave Pure Financial Advisors, or read the general mechanics of switching financial advisors, or use a dated termination letter once you decide.
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- Pure Financial Advisors, LLC Part 2A of Form ADV: Firm Brochure (February 12, 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1008644
- SEC Investment Adviser Public Disclosure, Pure Financial Advisors, LLC (CRD #144316): https://adviserinfo.sec.gov/firm/summary/144316
- Pure Financial Advisors, LLC, SEC Form ADV filing: https://reports.adviserinfo.sec.gov/reports/ADV/144316/PDF/144316.pdf
Methodology. This page was built September 28, 2026, quoting directly from Pure Financial Advisors’ own current Form ADV Part 2A / wrap-fee brochure, with the source linked above. The annual-fee-at-the-minimum figure applies that same brochure’s own published fee schedule to the disclosed minimum dollar amount; any distinction we could not independently confirm this session is named as an honest gap rather than presented as verified. Nothing here is personalized financial, tax, legal, or investment advice, and it is not a substitute for reading the firm’s own Form ADV Part 2A. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.