Guides › Financial Advisor Fees
Updated September 19, 2026. Quick answer: Primerica is less expensive at $500,000: $8,550 a year, versus $13,750 a year for Voya Financial Advisors, computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.
More head-to-head fee comparisons: Creative Planning vs Voya Financial Advisors Fees, Edward Jones vs Voya Financial Advisors Fees and Empower Personal Wealth vs Voya Financial Advisors Fees.
What each firm charges, side by side
| Account balance | Primerica (annual fee) | Voya Financial Advisors (annual fee) |
|---|---|---|
| $250,000 | $4,350 | $6,875 |
| $500,000 | $8,550 | $13,750 |
| $1,000,000 | $15,200 | $26,250 |
| $2,000,000 | $27,600 | $49,750 |
Primerica discloses a tiered schedule starting at 1.25% advisory + 0.49% program = 1.74% (PFS Investments Inc. (Primerica Advisors) Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1, March 30, 2026); Voya Financial Advisors discloses a tiered schedule starting at 2.75% (Voya Financial Advisors, Inc. Part 2A Appendix 1 of Form ADV: Investor Center Wrap Fee Program Brochure (IC UMA Program), September 16, 2026).
What the fee includes, in each firm’s own words
Primerica (PFS Investments Inc. (Primerica Advisors) Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1, March 30, 2026): “Advisory fee (Maximum), Account Value: $250,000 or less, 1.25%; $250,000.01-$500,000, 1.25%; $500,000.01-$1,000,000, 1.10%; $1,000,000.01-$3,000,000, 1.00%. Program fee, Account Value: $250,000 or less, 0.49%; $250,000.01-$500,000, 0.46%; $500,000.01-$1,000,000, 0.42%; $1,000,000.01-$3,000,000, 0.38%.”
Primerica Advisors is a breakpoint schedule: only the rate for your bracket applies, to the whole balance. This covers PFS Investments’ Lifetime Investment Program specifically, not Primerica’s much larger commission-based insurance and mutual fund business. An additional Asset Manager fee (0.00% to 0.50%, depending on the model selected) can apply on top.
Voya Financial Advisors (Voya Financial Advisors, Inc. Part 2A Appendix 1 of Form ADV: Investor Center Wrap Fee Program Brochure (IC UMA Program), September 16, 2026): “Maximum Annual Total Client Fee Portfolio Value From To Annual Total Client Fee First $ 0 – $ 250,000 2.75% Next $ 250,001 – $ 500,000 2.75% Next $ 500,001 – $ 1,000,000 2.50% Next $ 1,000,001 – $ 2,000,000 2.35% Next $ 2,000,001 – $ 5,000,000 2.10% Next $ 5,000,001 – $ 10,000,000 2.05% Next $10,000,001 and over 2.00%”
Marginal/tiered schedule from VFA’s IC UMA Program wrap brochure table: each dollar band is billed only at its own rate (matching the Cambridge/industry convention for ‘Tiered Fee Structure’ presentation with First/Next bands). At $250,000: 250,000 x 2.75% = $6,875. At $500,000: $6,875 (first $250k) + 250,000 x 2.75% = $6,875 = $13,750 (both bands share the 2.75% rate, so this equals 500,000 x 2.75%). At $1,000,000: $13,750 + 500,000 x 2.50% = $12,500 = $26,250. At $2,000,000: $26,250 + 1,000,000 x 2.35% = $23,500 = $49,750.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Primerica runs $8,550 a year and Voya Financial Advisors runs $13,750 a year: a difference of $5,200 a year at that balance.
Want the full breakdown for either firm on its own? Read the Primerica fee page or the Voya Financial Advisors fee page for the complete tier table and source citations.
Thinking about leaving one of these firms instead of pricing what you would pay to stay? See what it costs to leave Primerica, or read the general mechanics of switching financial advisors.
Compare your next step
Just comparing fees? Keep reading the fee guide.Optional next step
Explore an adviser match
Compare the services and the full fee before deciding whether to hire anyone.
- No fee to request a match
- No obligation to hire
Expect questions about your situation, your name, email and phone, and phone verification by text. A match is not guaranteed.
The form is run by Kapitalwise, our advisor-matching partner. Kapitalwise sends your details to advisers who pay for the introduction, so expect calls and texts. Clear Money Guide is paid when you submit the form, whether or not you ever hire anyone. This is free to you and there is no obligation to hire anyone.
Opens here. Nothing loads and nothing reaches Kapitalwise until you press the button.
How our partner relationships workCompare an adviser match before you decide
Ask about the full fee, what it covers and how the adviser is paid. A match is an introduction, not a recommendation from Clear Money Guide.
- Free matching service
- No obligation to hire
The matching service is run by WiserAdvisor, an independent advisor-matching company. It opens on their site, asks for your ZIP code and a few questions, and matches you with 2 to 3 vetted advisors. It is free to you. WiserAdvisor states the service is built for portfolios of $250,000 and above. By submitting, you consent to emails, phone calls and text messages from WiserAdvisor and up to three advisors, so expect to be contacted. Advisers pay for the introduction. Clear Money Guide is paid when you complete the form, whether or not you ever hire anyone. There is no obligation to hire anyone.
Continue to WiserAdvisorOpens on WiserAdvisor’s site in a new tab.
Source: WiserAdvisor’s service descriptionSources
- PFS Investments Inc. (Primerica Advisors) Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1 (March 30, 2026): https://www.primerica.com/public/pdf/PFSI-PriAdvForADVWraFeeProBro.pdf
- SEC Investment Adviser Public Disclosure, PFS Investments Inc. (Primerica Advisors) (CRD #10111): https://adviserinfo.sec.gov/firm/summary/10111
- Voya Financial Advisors, Inc. Part 2A Appendix 1 of Form ADV: Investor Center Wrap Fee Program Brochure (IC UMA Program) (September 16, 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1058134
- SEC Investment Adviser Public Disclosure, Voya Financial Advisors, Inc. (CRD #2882): https://adviserinfo.sec.gov/firm/summary/2882
Methodology. This page was built September 19, 2026, re-pairing figures already archived and independently verified for Primerica and Voya Financial Advisors from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.