Guides › Financial Advisor Fees
Updated October 3, 2026. Quick answer: Kestra (Kestra Private Wealth Services / Kestra Advisory Services) has the lower published fee at $500,000: up to $12,500 a year (the published maximum, which the firm says is negotiable), versus $15,000 a year for Mercer, computed from each firm’s own SEC-filed fee disclosure. At $1,000,000 it is the other way round, $25,000 versus $15,000. At $2,000,000 it is the other way round, $50,000 versus $21,000. Where a firm publishes only a maximum rate, the figure shown is that maximum, and what you pay may be lower. See the full side-by-side table below for $250,000, $1 million and $2 million.
What each firm charges, side by side
| Account balance | Kestra (Kestra Private Wealth Services / Kestra Advisory Services) (annual fee) | Mercer (annual fee) |
|---|---|---|
| $250,000 | Up to $6,250 | $15,000 |
| $500,000 | Up to $12,500 | $15,000 |
| $1,000,000 | Up to $25,000 | $15,000 |
| $2,000,000 | Up to $50,000 | $21,000 |
Kestra (Kestra Private Wealth Services / Kestra Advisory Services) discloses a published maximum rate of 2.5%, which the firm says is negotiable (Kestra Advisory Services, LLC Wrap Fee Program Brochure (Form ADV Part 2A, Appendix 1), August 20, 2026); Mercer discloses a tiered schedule starting at 1.10% (Mercer Global Advisors Inc. Form ADV Part 2A Client Brochure (Custom Wealth / Wealth Management schedule), March 30, 2026).
What the fee includes, in each firm’s own words
Kestra (Kestra Private Wealth Services / Kestra Advisory Services) (Kestra Advisory Services, LLC Wrap Fee Program Brochure (Form ADV Part 2A, Appendix 1), August 20, 2026): “All fees are negotiable, subject to the maximum amount set forth below. FSP Fee Schedule Fee Type Assets Minimum Maximum Manager Fee $5,000+ 0.02% 0.45% Advisor Fee $5,000+ 0.00% 2.48% Client Fee $5,000+ 0.02% 2.50% … Client Fee is the sum of the Advisor Fee plus the Manager Fee. In instances where the maximum Advisor Fee plus the Manager Fee would exceed 2.5 percent, the Advisor fee is reduced so the Client Fee does not exceed 2.5 percent.” Fund Strategist Portfolios (FSP) Program, Client Fee (Advisor Fee + Manager Fee), $5,000+ accounts: 0.02% min, 2.50% max; Separately Managed Accounts (SMA) Program, Client Fee, $100,000+ accounts: 0.02% min, 2.50% max; Unified Managed Account (UMA) Program, Client Fee, $5,000+ accounts: 0.02% min, 2.50% max; APM-Wrap / most other AdvisorEnterprise programs, Maximum Client Fee: 2.50%; One passive/index-model program, Maximum Client Fee (lower cap): 1.50%.
Kestra’s advisory fee is entirely advisor-negotiated within a published floor/ceiling band; across its AdvisorEnterprise programs (FSP, SMA, UMA, APM-Wrap, etc.) the Client Fee ranges from about 0.02% up to a firm-wide Maximum Client Fee of 2.5% (one narrower passive-model program caps at 1.5%). The dollar figures on this page apply that 2.5% maximum to each balance, as the most a client could be charged. Kestra Advisory Services was used as the primary citation as the larger/parent RIA (formerly NFP Advisor Services).
Mercer Advisors (Mercer Global Advisors Inc. Form ADV Part 2A Client Brochure (Custom Wealth / Wealth Management schedule), March 30, 2026): “WEALTH MANAGEMENT TIERED ADVISORY FEES, PERCENTAGE OF ASSETS MANAGED: First $1,000,000, 1.10%; Next $1,000,000, 1.00%; Next $3,000,000, 0.90%; Next $5,000,000, 0.75%; Over $10,000,000, 0.50%. Minimum Fee, $15,000.”
Mercer’s Custom Wealth tier carries a $15,000 annual minimum fee. The raw percentage math at $250,000, $500,000 and $1,000,000 (roughly $2,750 to $11,000) is overridden by that floor, so the actual billed fee at each of those balances is the flat $15,000 minimum; the percentage schedule only governs once assets are large enough to exceed it, which happens above roughly $1,360,000.
How this compares
The median ria charges roughly 1.0% of assets under management annually (the benchmark). At $500,000, Kestra (Kestra Private Wealth Services / Kestra Advisory Services) runs up to $12,500 a year (the published maximum) and Mercer runs $15,000 a year: a difference of $2,500 a year between those figures at that balance.
Want the full breakdown for either firm on its own? Read the Kestra (Kestra Private Wealth Services / Kestra Advisory Services) fee page or the Mercer fee page for the complete tier table and source citations.
Comparing these two against a full move? Read the general mechanics of switching financial advisors, or use a dated termination letter once you decide.
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Kestra (Kestra Private Wealth Services / Kestra Advisory Services) runs up to $12,500 a year (the published maximum) at $500,000. See what else is available.
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Answer againSources
- Kestra Advisory Services, LLC Wrap Fee Program Brochure (Form ADV Part 2A, Appendix 1) (August 20, 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1055475
- SEC Investment Adviser Public Disclosure, Kestra Advisory Services, LLC (“Kestra AS”) (CRD #283330): https://adviserinfo.sec.gov/firm/summary/283330
- Mercer Global Advisors Inc. Form ADV Part 2A Client Brochure (Custom Wealth / Wealth Management schedule) (March 30, 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1034469
- SEC Investment Adviser Public Disclosure, Mercer Global Advisors Inc. (CRD #147363): https://adviserinfo.sec.gov/firm/summary/147363
Methodology. This page was built October 3, 2026, re-pairing figures already archived and independently verified for Kestra (Kestra Private Wealth Services / Kestra Advisory Services) and Mercer from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.