Guides › Switching Financial Advisors
Updated September 28, 2026. Quick answer: you open an account at the receiving firm and sign the transfer form there; the new firm pulls the account through ACATS. Public Advisors LLC’s Form ADV Part 2A states “If you wish to transfer your Account or specific security positions to another broker, your Fractional Securities must be liquidated and the cash proceeds may be transferred, which may result in tax consequences, investment gain or loss, and the assessment of commission charges.” Public Advisors LLC names exactly one custodian in its brochure: Apex Clearing Corporation. If you are custodied at Public Investing, budget $100.00 per account, per Public Investing, Inc.’s own current fee schedule.
The published numbers
From Public Advisors LLC’s own Form ADV Part 2A (March 29, 2026), Item 8, Risk of Loss (Fractional Securities Risk, Transferability); no formal termination/refund/notice clause found in the brochure: “If you wish to transfer your Account or specific security positions to another broker, your Fractional Securities must be liquidated and the cash proceeds may be transferred, which may result in tax consequences, investment gain or loss, and the assessment of commission charges.” The same brochure names its custodian (Item 4, Advisory Business): “Apex Clearing Corporation (“Apex” or “Custodian”) is an unaffiliated broker-dealer registered with FINRA and the SEC that provides: (a) clearing, settlement, and trade execution services for Public Investing; and (b) custody services to Public Advisors.” From Public Investing, Inc.’s own Public: Fee Schedule: “ACAT transfers into and out of your account Incoming ACAT: $0 Outgoing ACAT: $100” The brochure names Apex Clearing Corporation as its custodian and points clients to Public Investing’s own fee schedule, so the $100 charge is Public Investing’s and not Apex’s. The brochure has no formal termination clause, so the quoted passage is its transfer-out language.
| What | Figure |
|---|---|
| Public Advisors’ own exit charge | No exit fee of its own stated in the Form ADV |
| Full transfer-out at Public Investing | $100.00 (Public Investing, Inc.’s own Public: Fee Schedule) |
| ACATS validation and completion window | 1 day to validate, 3 days to complete under FINRA Rule 11870 (measured in business days) |
Find the right next step for your situation
About how much do you have invested? Pick the range that fits; your next step appears immediately below.
Your custodian sets the exit fee, not Public Advisors. What you move to decides everything.
If your portfolio is $250,000 or more, this connects you (free, with no obligation to hire anyone) with 2 to 3 vetted advisors.
Before you start, what actually happens. The matching service is run by WiserAdvisor, an independent advisor-matching company. It opens on their site, asks for your ZIP code and a few questions, and matches you with 2 to 3 vetted advisors. It is free to you.
WiserAdvisor states the service is built for portfolios of $250,000 and above. By submitting, you consent to emails, phone calls and text messages from WiserAdvisor and up to three advisors, so expect to be contacted. Clear Money Guide is paid when you complete the form, whether or not you ever hire anyone.
Opens on WiserAdvisor’s site in a new tab.
Your custodian sets the exit fee, not Public Advisors. What you move to decides everything.
Price the destination before you decide. The matching service below introduces you to advisers who pay to meet you.
Before you start, what actually happens. The form is run by Kapitalwise, our advisor-matching partner. Kapitalwise sends your details to advisers who pay for the introduction, so expect calls and texts. Clear Money Guide is paid when you submit the form, whether or not you ever hire anyone. This is free to you and there is no obligation to hire anyone.
The Kapitalwise form opens here; you stay on this page.
What happens when you press the button
It asks about nine questions: age, investable assets, location; then your name, email and phone number, and verifies the phone by text. Nothing loads and nothing reaches Kapitalwise until you press the button.
Prefer flat-fee or hourly pricing instead? Compare ranges here.
Answer againThe sequence
1. Pull a current statement for every account, showing the exact registration, account numbers and complete holdings list. 2. Check the holdings for anything that will not move. Ask the receiving firm directly: “Can you hold every position on this statement?” Anything they cannot hold has to be sold, and in a taxable account that is a realised gain in the year you switch: the categories that commonly do not transfer. 3. Open the receiving account and sign the transfer form there. Under FINRA Rule 11870 the delivering firm then has one business day to validate and three business days after validation to complete. 4. Send a dated termination letter for the record: the generator writes it, and confirm in writing that billing has stopped.
Two things to get right
Cost basis. Under IRC §6045A the delivering broker must furnish a transfer statement carrying basis for covered securities within 15 days of the transfer. Keep your final statements anyway, and check the first statement at the new firm for positions showing a missing or zero basis. Retirement accounts move as a direct transfer, trustee to trustee, not as a distribution to you. Why that distinction matters. Whether a transfer fee is worth paying at all is a question of what you are moving to: our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000: the benchmark. The general mechanics: switching financial advisors.
Two more advisor-firm exits, each priced from the firm’s own disclosure: Prime Capital Financial and Clearstead.
Sources
- Form ADV Part 2A (March 29, 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1030647
- SEC Investment Adviser Public Disclosure, Public Advisors LLC firm summary (CRD 318234): https://adviserinfo.sec.gov/firm/summary/318234
- Public Investing, Inc., “Public: Fee Schedule” (last updated as of September 23, 2026): https://public.com/disclosures/fee-schedule
Methodology. This page was built September 28, 2026, drawing on Public Advisors’s own Form ADV/wrap-fee brochure/fee schedule plus each named custodian’s own published fee schedule, with sources linked inline; any figure we could not independently confirm this session on a firm-owned or custodian-owned document is named as an honest gap above rather than presented as verified. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.
Leaving a different firm? See the exit guides for all 189 firms, with the four steps every exit shares.