Guides › Financial Advisor Fees
Updated September 19, 2026. Quick answer: SoFi Invest is less expensive at $500,000: $1,250 a year, versus $12,500 a year for Equitable Advisors, computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.
What each firm charges, side by side
| Account balance | Equitable Advisors (annual fee) | SoFi Invest (annual fee) |
|---|---|---|
| $250,000 | $6,250 | $625 |
| $500,000 | $12,500 | $1,250 |
| $1,000,000 | $25,000 | $2,500 |
| $2,000,000 | $50,000 | $5,000 |
Equitable Advisors discloses a maximum, individually negotiated rate of 2.5% (Equitable Advisors, LLC 2026 Firm Brochure (Form ADV Part 2A), March 2026); SoFi Invest discloses a flat, non-negotiable rate of 0.25% (Form ADV Part 2A – SoFi Wealth LLC Brochure, 2026-03-27).
What the fee includes, in each firm’s own words
Equitable Advisors (Equitable Advisors, LLC 2026 Firm Brochure (Form ADV Part 2A), March 2026): “The Account Fee is customarily negotiable (in whole or in part). Each LPL Program as its own maximum Account Fee; the highest account fee in an LPL Program is 2.5% of the client’s account value on an annualized basis, and is usually payable quarterly in advance.”
Equitable Advisors’ current (March 2026) Form ADV Part 2A explicitly states in its Item 2 material-changes summary that its old advisory fee chart ‘has been removed and language has been added to provide for negotiability of fees.’ No per-tier, per-dollar-bracket schedule is published; clients invest through LPL advisory programs and the brochure states only a ceiling: the highest Account Fee across LPL Programs generally is 2.5% of account value annually (Retirement Plan/ERISA services are capped lower, generally 0.75%). dollar_at values apply this 2.5% ceiling uniformly (250,000 x 0.025 = $6,250; 500,000 x 0.025 = $12,500; 1,000,000 x 0.025 = $25,000; 2,000,000 x 0.025 = $50,000) as the worst-case/maximum figure a client could be charged; actual negotiated rates are typically lower and are not disclosed in bracket form anywhere in the brochure.
SoFi Invest (Form ADV Part 2A – SoFi Wealth LLC Brochure, 2026-03-27): “Clients are charged an annual asset-based fee (the “wrap fee”) at the rate of 0.25% based on the value of each account enrolled in the program. This fee is non-negotiable.”
Flat, non-negotiable 0.25% annual wrap fee applied to the full account balance at any AUM level (SoFi Wealth’s automated/robo investing service, branded SoFi Invest, has no stated minimum or tiering in the fee schedule itself). Dollar figures = balance x 0.0025.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Equitable Advisors runs $12,500 a year and SoFi Invest runs $1,250 a year: a difference of $11,250 a year at that balance.
Want the full breakdown for either firm on its own? Read the Equitable Advisors fee page or the SoFi Invest fee page for the complete tier table and source citations.
Thinking about leaving one of these firms instead of pricing what you would pay to stay? See what it costs to leave Equitable Advisors, or read the general mechanics of switching financial advisors.
Compare your next step
Just comparing fees? Keep reading the fee guide.Optional next step
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Source: WiserAdvisor’s service descriptionSources
- Equitable Advisors, LLC 2026 Firm Brochure (Form ADV Part 2A) (March 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1036195
- SEC Investment Adviser Public Disclosure, Equitable Advisors, LLC (CRD #6627): https://adviserinfo.sec.gov/firm/summary/6627
- Form ADV Part 2A – SoFi Wealth LLC Brochure (2026-03-27): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028153
- SEC Investment Adviser Public Disclosure, SoFi Wealth LLC (CRD #167958): https://adviserinfo.sec.gov/firm/summary/167958
Methodology. This page was built September 19, 2026, re-pairing figures already archived and independently verified for Equitable Advisors and SoFi Invest from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.