Guides › Financial Advisor Fees
Updated September 19, 2026. Quick answer: Creative Planning is less expensive at $500,000: $6,000 a year, versus $12,500 a year for Osaic, computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.
What each firm charges, side by side
| Account balance | Creative Planning (annual fee) | Osaic (annual fee) |
|---|---|---|
| $250,000 | $3,000 | $6,250 |
| $500,000 | $6,000 | $12,500 |
| $1,000,000 | $11,000 | $25,000 |
| $2,000,000 | $21,000 | $50,000 |
Creative Planning discloses a tiered schedule starting at 1.20% (Creative Planning, LLC Form ADV Part 2A, March 31, 2026); Osaic discloses a maximum, individually negotiated rate of 2.5% (Osaic Advisory Services, LLC (d/b/a Osaic Advisors) Form ADV Part 2A Brochure, Current as of August 31, 2026).
What the fee includes, in each firm’s own words
Creative Planning (Creative Planning, LLC Form ADV Part 2A, March 31, 2026): “Annual Fee Calculation: 1.20% on the first $500,000, then 1.00% on assets of $500,001-$2,000,000, then .85% on assets of $2,000,001-$5,000,000, then .80% on assets of $5,000,001-$10,000,000, then .70% on assets of $10,000,001-$25,000,000.”
Clients under $200,000 in assets generally are not eligible for standard individual service; the schedule shown is Creative Planning’s standard individual/HNW fee calculation.
Osaic (Osaic Advisory Services, LLC (d/b/a Osaic Advisors) Form ADV Part 2A Brochure, Current as of August 31, 2026): “The Ally Account has no minimum account size and advisory fees are negotiable. Advisory fees are billed monthly or quarterly and you have the option of choosing the billing methodology (flat, linear, or tiered); these elections are made on your advisory agreement. Advisory fees are negotiable, but the maximum annual fee allowed, regardless of account size, is 2.50%.”
Checked both Osaic Wealth, Inc. (CRD 23131, the broker-dealer-affiliated entity) and Osaic Advisory Services, LLC (CRD 171070, the corporate RIA sub-brand ‘Osaic Advisors’). Osaic Wealth’s Part 2A repeatedly states each Advisory Representative negotiates his/her own client fee schedule with no firm-wide cap disclosed for its general asset-management programs (only narrow caps for a retirement-plan consulting product and an annuity sub-fee, neither a general AUM schedule). Osaic Advisory Services’ Part 2A does disclose a firm-wide ceiling for its flagship Ally Account and repeats an identical 2.50% maximum for its Counsel and Partner wrap programs (Part 2A Appendix 1 brochures, brochureVersionIDs 1056419 and 1056418, also downloaded to sources/osaic/), so that entity/rate is used. No breakpoint table by account size is disclosed – 2.50% is a flat ceiling applied at any balance, individually negotiable downward. dollar_at values are simply balance x 2.50%: $6,250 / $12,500 / $25,000 / $50,000. This is honestly a ceiling, not a graduated schedule.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Creative Planning runs $6,000 a year and Osaic runs $12,500 a year: a difference of $6,500 a year at that balance.
Want the full breakdown for either firm on its own? Read the Creative Planning fee page or the Osaic fee page for the complete tier table and source citations.
Thinking about leaving one of these firms instead of pricing what you would pay to stay? See what it costs to leave Osaic, or read the general mechanics of switching financial advisors.
Find the right next step for your situation
About how much do you have invested? Pick the range that fits; your next step appears immediately below.
Creative Planning runs $6,000 a year at $500,000. See what else is available.
If your portfolio is $250,000 or more, this connects you (free, with no obligation to hire anyone) with 2 to 3 vetted advisors.
Before you start, what actually happens. The matching service is run by WiserAdvisor, an independent advisor-matching company. It opens on their site, asks for your ZIP code and a few questions, and matches you with 2 to 3 vetted advisors. It is free to you.
WiserAdvisor states the service is built for portfolios of $250,000 and above. By submitting, you consent to emails, phone calls and text messages from WiserAdvisor and up to three advisors, so expect to be contacted. Clear Money Guide is paid when you complete the form, whether or not you ever hire anyone.
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Compare Creative Planning and Osaic against a fee-based match.
Price the destination before you decide. The matching service below introduces you to advisers who pay to meet you.
Before you start, what actually happens. The form is run by Kapitalwise, our advisor-matching partner. Kapitalwise sends your details to advisers who pay for the introduction, so expect calls and texts. Clear Money Guide is paid when you submit the form, whether or not you ever hire anyone. This is free to you and there is no obligation to hire anyone.
The Kapitalwise form opens here; you stay on this page.
What happens when you press the button
It asks about nine questions: age, investable assets, location; then your name, email and phone number, and verifies the phone by text. Nothing loads and nothing reaches Kapitalwise until you press the button.
Prefer flat-fee or hourly pricing instead? Compare ranges here.
Answer againSources
- Creative Planning, LLC Form ADV Part 2A (March 31, 2026): https://creativeplanning.com/wp-content/uploads/Creative-Planning-Form-ADV-Part-2A.pdf
- SEC Investment Adviser Public Disclosure, Creative Planning, LLC (CRD #105348): https://adviserinfo.sec.gov/firm/summary/105348
- Osaic Advisory Services, LLC (d/b/a Osaic Advisors) Form ADV Part 2A Brochure (Current as of August 31, 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1056417
- SEC Investment Adviser Public Disclosure, Osaic Advisory Services, LLC d/b/a Osaic Advisors (CRD #171070): https://adviserinfo.sec.gov/firm/summary/171070
Methodology. This page was built September 19, 2026, re-pairing figures already archived and independently verified for Creative Planning and Osaic from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.
Already with Creative Planning and weighing a move? How to leave Creative Planning covers what it costs to transfer out.