Guides › Financial Advisor Fees
Updated October 3, 2026. Quick answer: Creative Planning has the lower published fee at $500,000: $6,000 a year, versus up to $10,000 a year (the published maximum) for J.P. Morgan, computed from each firm’s own SEC-filed fee disclosure. Where a firm publishes only a maximum rate, the figure shown is that maximum, and what you pay may be lower. See the full side-by-side table below for $250,000, $1 million and $2 million.
What each firm charges, side by side
| Account balance | Creative Planning (annual fee) | J.P. Morgan (annual fee) |
|---|---|---|
| $250,000 | $3,000 | Up to $5,000 |
| $500,000 | $6,000 | Up to $10,000 |
| $1,000,000 | $11,000 | Up to $20,000 |
| $2,000,000 | $21,000 | Up to $40,000 |
Creative Planning discloses a tiered schedule starting at 1.20% (Creative Planning, LLC Form ADV Part 2A, March 31, 2026); J.P. Morgan discloses a published maximum rate of 2.0% (J.P. Morgan Securities LLC Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1, June 30, 2026).
What the fee includes, in each firm’s own words
Creative Planning (Creative Planning, LLC Form ADV Part 2A, March 31, 2026): “Annual Fee Calculation: 1.20% on the first $500,000, then 1.00% on assets of $500,001-$2,000,000, then .85% on assets of $2,000,001-$5,000,000, then .80% on assets of $5,000,001-$10,000,000, then .70% on assets of $10,000,001-$25,000,000.”
Clients under $200,000 in assets generally are not eligible for standard individual service; the schedule shown is Creative Planning’s standard individual/HNW fee calculation.
J.P. Morgan Advisors (J.P. Morgan Securities LLC Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1, June 30, 2026): “The maximum annual rate for JPMS’ component of the Fee is 2.00% for all Programs except for: CBP, which has a maximum annual rate for JPMS’ component of the Fee of 0.70%.”
J.P. Morgan Advisors discloses a flat 2.00% maximum JPMS-component rate for its main programs (Portfolio Advisor, Portfolio Manager, STRATIS, UMA, ICS), not a public breakpoint table. In STRATIS strategies, an additional Portfolio Manager fee (up to 0.75%) and Model Portfolio Provider fee (up to 0.38%) can stack on top of the 2.00%, and the smaller Customized Bond Portfolios program caps at 0.70% instead.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Creative Planning runs $6,000 a year and J.P. Morgan runs up to $10,000 a year (the published maximum): a difference of $4,000 a year between those figures at that balance.
Want the full breakdown for either firm on its own? Read the Creative Planning fee page or the J.P. Morgan fee page for the complete tier table and source citations.
Thinking about leaving one of these firms instead of pricing what you would pay to stay? See what it costs to leave J.P. Morgan, or read the general mechanics of switching financial advisors.
Find the right next step for your situation
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Creative Planning runs $6,000 a year at $500,000. See what else is available.
If your portfolio is $250,000 or more, this connects you (free, with no obligation to hire anyone) with 2 to 3 vetted advisors.
Before you start, what actually happens. The matching service is run by WiserAdvisor, an independent advisor-matching company. It opens on their site, asks for your ZIP code and a few questions, and matches you with 2 to 3 vetted advisors. It is free to you.
WiserAdvisor states the service is built for portfolios of $250,000 and above. By submitting, you consent to emails, phone calls and text messages from WiserAdvisor and up to three advisors, so expect to be contacted. Clear Money Guide is paid when you complete the form, whether or not you ever hire anyone.
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Price the destination before you decide. The matching service below introduces you to advisers who pay to meet you.
Before you start, what actually happens. The form is run by Kapitalwise, our advisor-matching partner. Kapitalwise sends your details to advisers who pay for the introduction, so expect calls and texts. Clear Money Guide is paid when you submit the form, whether or not you ever hire anyone. This is free to you and there is no obligation to hire anyone.
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Answer againSources
- Creative Planning, LLC Form ADV Part 2A (March 31, 2026): https://creativeplanning.com/wp-content/uploads/Creative-Planning-Form-ADV-Part-2A.pdf
- SEC Investment Adviser Public Disclosure, Creative Planning, LLC (CRD #105348): https://adviserinfo.sec.gov/firm/summary/105348
- J.P. Morgan Securities LLC Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1 (June 30, 2026): https://www.jpmorgan.com/content/dam/jpm/securities/documents/adv/jpma-wrap-fee-program-brochure.pdf
- SEC Investment Adviser Public Disclosure, J.P. Morgan Securities LLC (CRD #79): https://adviserinfo.sec.gov/firm/summary/79
Methodology. This page was built October 3, 2026, re-pairing figures already archived and independently verified for Creative Planning and J.P. Morgan from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.