Guides › Financial Advisor Fees
Updated September 19, 2026. Quick answer: TIAA Wealth Management is less expensive at $500,000: $4,500 a year, versus $10,000 a year for Baird, computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.
More head-to-head fee comparisons: Ameriprise vs TIAA Wealth Management Fees.
For a closer look at each firm on its own: Baird Minimum Investment (2026) and Is TIAA Wealth Management a Fiduciary? What Its Own Form CRS Says (2026).
What each firm charges, side by side
| Account balance | Baird (annual fee) | TIAA Wealth Management (annual fee) |
|---|---|---|
| $250,000 | $5,000 | $2,250 |
| $500,000 | $10,000 | $4,500 |
| $1,000,000 | $20,000 | $9,000 |
| $2,000,000 | $35,000 | $16,000 |
Baird discloses a tiered schedule starting at 2.00% (Baird Private Wealth Management Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1, March 27, 2026); TIAA Wealth Management discloses a tiered schedule starting at 0.90% (TIAA-CREF Individual & Institutional Services, LLC – Advice & Planning Services – Private Asset Management Disclosure Brochure (Form ADV Part 2A), March 31, 2026).
What the fee includes, in each firm’s own words
Baird (Baird Private Wealth Management Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1, March 27, 2026): “Baird generally offers two types of asset-based fee arrangements: a tiered fee schedule and a breakpoint fee schedule. Under a tiered fee schedule, the asset-based fee will vary for different segments of client assets, gradually decreasing as the Account balance increases. Tiered Advice Fee Schedule: First $1,000,000, 2.00%; Next $1,000,000, 1.50%; Next $3,000,000, 1.35%; Next $5,000,000, 1.25%; Above $10,000,000, 1.00%.”
This is Baird’s marginal (tiered) Advice Fee schedule, which applies across essentially all of Baird’s Private Wealth Management discretionary/advisory programs; each bracket’s rate applies only to the assets inside that bracket. Baird also publishes an alternative whole-balance Breakpoint Advice Fee Schedule (2.00% up to $1M, 1.75% from $1M to just under $2M, 1.50% at $2M and above) that a client and advisor may choose instead; this page uses the tiered version, the one named first in the brochure. For programs that layer on a separate Portfolio Fee (0.00% for several core programs, roughly 0.10% to 0.77% or more for SMA/UMA strategies), the total cost can run higher than the Advice Fee alone.
TIAA Wealth Management (TIAA-CREF Individual & Institutional Services, LLC – Advice & Planning Services – Private Asset Management Disclosure Brochure (Form ADV Part 2A), March 31, 2026): “The PAM Fee schedules for the discretionary accounts are provided below. They are subject to change with prior notice to materially impacted clients enrolled in PAM. … PAM Fee Blended Schedule Value Bracket Annual Fee as % First $1,000,000 of market value 0.90% Next $2,000,000 0.70% Next $2,000,000 0.50% Over $5,000,000 0.40%”
Marginal/tax-bracket-style tiers from the PAM Fee Blended Schedule (the Private Asset Management program run by TC Services, TIAA’s high-net-worth wealth-management arm, sub-advised by TIAA Wealth Investment Management LLC). $250k: 250,000 x 0.90% = $2,250. $500k: 500,000 x 0.90% = $4,500. $1M: 1,000,000 x 0.90% = $9,000. $2M: first $1,000,000 x 0.90% = $9,000, plus the next $1,000,000 (of the $1,000,001-$3,000,000 tier) x 0.70% = $7,000, total $16,000. TIAA Wealth Investment Management LLC (CRD 334925, SEC file 801-132296, the WIM sub-adviser entity) has no client-facing fee schedule of its own – it is paid a flat sub-advisory basis-point fee by TC Services/TIAA Trust; the PAM brochure sponsored by TC Services is the entity that actually bills clients and is the correct primary source for a buildable schedule. A separate ‘PAM Fee Exclusively Fixed Income Schedule’ (0.50%/0.35%/0.25%/0.20%/0.15% tiers) applies only to all-fixed-income accounts and was not used here.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Baird runs $10,000 a year and TIAA Wealth Management runs $4,500 a year: a difference of $5,500 a year at that balance.
Want the full breakdown for either firm on its own? Read the Baird fee page or the TIAA Wealth Management fee page for the complete tier table and source citations.
Thinking about leaving one of these firms instead of pricing what you would pay to stay? See what it costs to leave Baird, or read the general mechanics of switching financial advisors.
Compare your next step
Just comparing fees? Keep reading the fee guide.Optional next step
Explore an adviser match
Compare the services and the full fee before deciding whether to hire anyone.
- No fee to request a match
- No obligation to hire
Expect questions about your situation, your name, email and phone, and phone verification by text. A match is not guaranteed.
The form is run by Kapitalwise, our advisor-matching partner. Kapitalwise sends your details to advisers who pay for the introduction, so expect calls and texts. Clear Money Guide is paid when you submit the form, whether or not you ever hire anyone. This is free to you and there is no obligation to hire anyone.
Opens here. Nothing loads and nothing reaches Kapitalwise until you press the button.
How our partner relationships workCompare an adviser match before you decide
Ask about the full fee, what it covers and how the adviser is paid. A match is an introduction, not a recommendation from Clear Money Guide.
- Free matching service
- No obligation to hire
The matching service is run by WiserAdvisor, an independent advisor-matching company. It opens on their site, asks for your ZIP code and a few questions, and matches you with 2 to 3 vetted advisors. It is free to you. WiserAdvisor states the service is built for portfolios of $250,000 and above. By submitting, you consent to emails, phone calls and text messages from WiserAdvisor and up to three advisors, so expect to be contacted. Advisers pay for the introduction. Clear Money Guide is paid when you complete the form, whether or not you ever hire anyone. There is no obligation to hire anyone.
Continue to WiserAdvisorOpens on WiserAdvisor’s site in a new tab.
Source: WiserAdvisor’s service descriptionSources
- Baird Private Wealth Management Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1 (March 27, 2026): https://www.bairdwealth.com/retailinvestor
- SEC Investment Adviser Public Disclosure, Robert W. Baird & Co. Incorporated (CRD #8158): https://adviserinfo.sec.gov/firm/summary/8158
- TIAA-CREF Individual & Institutional Services, LLC – Advice & Planning Services – Private Asset Management Disclosure Brochure (Form ADV Part 2A) (March 31, 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028127
- SEC Investment Adviser Public Disclosure, TIAA-CREF Individual & Institutional Services, LLC (d/b/a Advice & Planning Services, sponsor of the Private Asset Management Program) (CRD #20472): https://adviserinfo.sec.gov/firm/summary/20472
Methodology. This page was built September 19, 2026, re-pairing figures already archived and independently verified for Baird and TIAA Wealth Management from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.