Guides › Financial Advisor Fees
Updated September 28, 2026. Quick answer: GuideStone Advisors discloses a maximum, individually negotiated rate of 1.0% in its Form ADV Part 2A (March 30, 2026). Converted to dollars, that runs $5,000 a year on a $500,000 account; see the full table below for $250,000, $1 million and $2 million.
The published numbers
From the Form ADV Part 2A (March 30, 2026): “After enrolling in GuideStone Wealth Management, you will pay an annual fee (“GWM Fee”) described here and illustrated below, based upon a percentage of the average daily balance of your Portfolio. Your gross GWM Fee will be based on the fee schedule described in your advisory agreement ranging generally from a minimum of $5,000 and up to a maximum of 1.0% of your Portfolio depending on the size and composition of your Portfolio.”
Note: CRD 149624 is ACTIVE and SEC registered per a live IAPD lookup performed this session (isSECRegistered: Y, iaScope: ACTIVE). The firm’s current registered legal name is GuideStone Advisors, LLC, a retail advisory affiliate of GuideStone Financial Resources, the Southern Baptist Convention-affiliated retirement and insurance provider. The firm’s own brochure states it managed $1.96 billion in client assets on a discretionary basis as of December 31, 2025. Despite its denominational affiliation, Item 7 of the brochure confirms the firm serves individuals directly, including high-net-worth individuals, trusts, and estates, generally requiring $500,000 in assets under management; the priced schedule is GuideStone Wealth Management, the firm’s full-service program combining investment management and financial planning for individual clients, distinct from its narrower Investment Management Services, GuideStone Managed Accounts, and ERISA-only GuideStone Personal Advisory Services programs.
The published maximum: 1.0% per year (The GuideStone Wealth Management fee priced here is disclosed as being in addition to the fees of the Affiliated Funds, unaffiliated funds, and any third-party investment manager (TPIM) used within a client’s portfolio; those component fees are separate advisory or fund-level charges layered on top of the GWM Fee, not included in it.).
What you would pay
| Account balance | Annual fee (dollars) | Effective rate |
|---|---|---|
| $250,000 | $5,000 | 2.00% |
| $500,000 | $5,000 | 1.00% |
| $1,000,000 | $10,000 | 1.00% |
| $2,000,000 | $20,000 | 1.00% |
GuideStone Wealth Management prices up to a maximum of 1.0% of the portfolio, with a disclosed minimum annual fee of $5,000. At $250,000 the one percent ceiling alone would compute to $2,500, so the $5,000 minimum fee floors the actual charge; at $500,000 the one percent ceiling already equals that floor, and at $1,000,000 and $2,000,000 the ceiling exceeds the floor and is applied directly, running to $10,000 and $20,000.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, GuideStone Advisors’s own published maximum rate runs up to $5,000 a year.
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- Form ADV Part 2A (March 30, 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1033467
- SEC Investment Adviser Public Disclosure, GuideStone Advisors, LLC (CRD #149624): https://adviserinfo.sec.gov/firm/summary/149624
- GuideStone Advisors, LLC, SEC Form ADV filing: https://reports.adviserinfo.sec.gov/reports/ADV/149624/PDF/149624.pdf
Methodology. This page was built September 28, 2026, drawing on GuideStone Advisors’s own SEC-filed disclosure and, where cited, its published fee schedule, with sources linked above; any figure we could not independently confirm this session is named as an honest gap rather than presented as verified. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.
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