Guides › Financial Advisor Fees
Updated September 28, 2026. Quick answer: Pure Financial Advisors is registered with the SEC as an investment adviser (CRD #144316, confirmed ACTIVE this session via SEC IAPD). Per its own current fee brochure, a $500,000 account would run $7,475 a year under its published fee schedule. Already a client and thinking about leaving? Budget $50 to $150 depending on your custodian: $50 at Schwab, $95 at TradePMR, $150 at Axos Clearing. This review covers what its fee brochure and current SEC registration confirm today; this firm also has a fiduciary-status page and minimum-investment page on this site.
Pure Financial Advisors at a glance
| Fact | What Pure Financial Advisors’ own pages say |
|---|---|
| Legal entity | Pure Financial Advisors, LLC |
| Registration | Pure Financial Advisors, LLC is registered with the SEC as an investment adviser (CRD #144316, confirmed ACTIVE this session via SEC IAPD). |
| Fee on a $500,000 account | $7,475 a year, per its own current brochure |
| Minimum to open an account | See the minimum-investment page for Pure Financial Advisors |
| Cost to leave (exit fee) | $50 to $150 depending on your custodian: $50 at Schwab, $95 at TradePMR, $150 at Axos Clearing |
What Pure Financial Advisors’ own fee schedule charges
“Our asset management fees for portfolio management services are based upon a percentage of assets under management and generally range from 0.50% to 1.60% annually under a progressive fee schedule, which generally results in a blended effective rate … Fee Schedule Assets Under Management Progressive Annual Fee $0 to $350,000 1.60% annually $350,001 to $500,000 1.25% annually $500,001 to $750,000 1.00% annually $750,001 to $1,000,000 .90% annually $1,000,001 to $2,000,000 .85% annually $2,000,001 to $3,000,000 .80% annually $3,000,001 to $4,000,000 .75% annually $4,000,001 to $5,000,000 .70% annually $5,000,001 to $10,000,000 .50% annually $10,000,001 to and higher Negotiable. Example: If the value of the assets managed by Advisor is $1,500,000 at the end of each calendar quarter for a period of one year, then the Asset Management Fee will be equal to $350,000 @ 1.60%, plus $149,999 @ 1.25%, plus $249,999 @ 1.00%, plus…”
PURE’s own Fee Schedule is a marginal, progressive schedule the brochure itself illustrates with a worked example for a $1,500,000 account (‘$350,000 @ 1.60%, plus $149,999 @ 1.25%, plus…’): $0 to $350,000 @1.60%; $350,001-$500,[email protected]%; $500,001-$750,[email protected]%; $750,001-$1,000,[email protected]%; $1,000,001-$2,000,[email protected]%. At $250,000 = 250,000 x 0.016 = $4,000 (entirely in the first bracket); at $500,000 = 350,000 x 0.016 + 150,000 x 0.0125 = 5,600+1,875 = $7,475; at $1,000,000, adding 500,001-750,000 (250,000 x 0.01 = 2,500) and 750,001-1,000,000 (250,000 x 0.009 = 2,250) gives 5,600+1,875+2,500+2,250 = $12,225; at $2,000,000, adding the 1,000,001-2,000,000 bracket (1,000,000 x 0.0085 = 8,500) gives $12,225+$8,500 = $20,725.
| Account balance | Annual fee |
|---|---|
| $250,000 | $4,000 |
| $500,000 | $7,475 |
| $1,000,000 | $12,225 |
| $2,000,000 | $20,725 |
See the full breakdown, including how the figure is calculated, on Pure Financial Advisors’ own fee page.
Registration
Pure Financial Advisors, LLC is registered with the SEC as an investment adviser (CRD #144316, confirmed ACTIVE this session via SEC IAPD).
This is a registration confirmation only, not a fiduciary-standard verdict (a registered investment adviser can still be a dual registrant with a broker-dealer, which changes which standard applies in each capacity). For the fiduciary-standard question itself, see the fiduciary-status page for Pure Financial Advisors.
What it costs to leave
Pure Financial Advisors, LLC’s Form ADV Part 2A promptly refunds any prepaid, unearned fee on termination, with no separate exit fee of its own. PURE names five possible custodians with no single default: Schwab’s standard outgoing-transfer fee is $50, TradePMR charges $95, and Axos Clearing charges $150; National Financial Services (Fidelity’s clearing arm) and TIAA Advisors disclose no comparable fee figure (an honest gap).
Full mechanics and sources: how to leave Pure Financial Advisors.
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- Pure Financial Advisors, LLC Part 2A of Form ADV: Firm Brochure (February 12, 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1008644
- SEC IAPD firm summary (CRD #144316, checked September 28, 2026): https://adviserinfo.sec.gov/firm/summary/144316
Methodology. This page was built September 28, 2026, drawing directly on Pure Financial Advisors’ own current fee brochure, linked above, and a fresh SEC IAPD registration check run the same day. As of September 28, 2026, this site publishes a fiduciary-status page and a minimum-investment page for Pure Financial Advisors; where the exit-fee page already exists it is linked above and drawn from that already-sourced page. Any fact we could not independently confirm is named as an honest gap rather than presented as verified. Nothing here is personalized financial, tax, legal, or investment advice, and it is not a substitute for reading Pure Financial Advisors’ own Form ADV Part 2A and Form CRS. We have not used Pure Financial Advisors as a client. Pure Financial Advisors did not pay for, review, or influence this content. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.
What does it take to open an account? See Pure Financial Advisors’s minimum investment, straight from its own Form ADV Part 2A brochure.
Comparing Pure Financial Advisors against other options? See Pure Financial Advisors alternatives, including a lower-fee full-service firm, a flat-fee route and a robo/hybrid.
Comparing firms? See all 182 advisor firm reviews in one table, with each firm’s type and its fee on a $500,000 account.