Guides › Financial Advisor Fees
Updated September 19, 2026. Quick answer: SoFi Invest is less expensive at $500,000: $1,250 a year, versus $6,250 a year for Fidelity, computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.
More head-to-head fee comparisons: Cambridge Investment Research vs SoFi Invest Fees, CAPTRUST vs SoFi Invest Fees and Carson Wealth vs SoFi Invest Fees.
What each firm charges, side by side
| Account balance | Fidelity (annual fee) | SoFi Invest (annual fee) |
|---|---|---|
| $250,000 | $3,750 | $625 |
| $500,000 | $6,250 | $1,250 |
| $1,000,000 | $11,750 | $2,500 |
| $2,000,000 | $20,750 | $5,000 |
Fidelity discloses a tiered schedule starting at 1.50% (capped at $6,250) (Fidelity Wealth Services Form ADV Part 2A Brochure (Strategic Advisers LLC), March 30, 2026); SoFi Invest discloses a flat, non-negotiable rate of 0.25% (Form ADV Part 2A – SoFi Wealth LLC Brochure, 2026-03-27).
What the fee includes, in each firm’s own words
Fidelity Wealth Management (Fidelity Wealth Services Form ADV Part 2A Brochure (Strategic Advisers LLC), March 30, 2026): “ANNUAL ADVISORY FEE SCHEDULE FOR PROGRAM ACCOUNTS: Wealth Management and Private Wealth Management. If Average Daily Assets total $500,000 or less: For Average Daily Assets from $0 to $500,000, 1.50% (up to a maximum of $6,250). If Average Daily Assets total more than $500,000: For the first $500,000, 1.25%; for the next $500,000, 1.10%; for the next $1,000,000, 0.90%.”
This is the Gross Advisory Fee; Fidelity applies a Credit Amount that can lower the Net Advisory Fee a client actually pays, which is not quantified in the public schedule.
SoFi Invest (Form ADV Part 2A – SoFi Wealth LLC Brochure, 2026-03-27): “Clients are charged an annual asset-based fee (the “wrap fee”) at the rate of 0.25% based on the value of each account enrolled in the program. This fee is non-negotiable.”
Flat, non-negotiable 0.25% annual wrap fee applied to the full account balance at any AUM level (SoFi Wealth’s automated/robo investing service, branded SoFi Invest, has no stated minimum or tiering in the fee schedule itself). Dollar figures = balance x 0.0025.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Fidelity runs $6,250 a year and SoFi Invest runs $1,250 a year: a difference of $5,000 a year at that balance.
Want the full breakdown for either firm on its own? Read the Fidelity fee page or the SoFi Invest fee page for the complete tier table and source citations.
Thinking about leaving one of these firms instead of pricing what you would pay to stay? See what it costs to leave Fidelity, or read the general mechanics of switching financial advisors.
Compare your next step
Just comparing fees? Keep reading the fee guide.Optional next step
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Source: WiserAdvisor’s service descriptionSources
- Fidelity Wealth Services Form ADV Part 2A Brochure (Strategic Advisers LLC) (March 30, 2026): https://www.fidelity.com/bin-public/060_www_fidelity_com/documents/FWS-program-fundamentals.pdf
- SEC Investment Adviser Public Disclosure, Strategic Advisers LLC (CRD #104555): https://adviserinfo.sec.gov/firm/summary/104555
- Form ADV Part 2A – SoFi Wealth LLC Brochure (2026-03-27): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028153
- SEC Investment Adviser Public Disclosure, SoFi Wealth LLC (CRD #167958): https://adviserinfo.sec.gov/firm/summary/167958
Methodology. This page was built September 19, 2026, re-pairing figures already archived and independently verified for Fidelity and SoFi Invest from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.