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Vanguard Personal Advisor vs Wealth Enhancement Group Fees: What Each Costs in Dollars at $250k, $500k, $1M

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Updated September 19, 2026. Quick answer: Vanguard Personal Advisor is less expensive at $500,000: $1,750 a year, versus $7,500 a year for Wealth Enhancement Group, computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.

More head-to-head fee comparisons: Equitable Advisors vs Wealth Enhancement Group Fees, Kestra (Kestra Private Wealth Services / Kestra Advisory Services) vs Wealth Enhancement Group Fees and Lincoln Financial Advisors vs Vanguard Personal Advisor Fees.

What each firm charges, side by side

Account balanceVanguard Personal Advisor (annual fee)Wealth Enhancement Group (annual fee)
$250,000$875$3,750
$500,000$1,750$7,500
$1,000,000$3,500$12,500
$2,000,000$7,000$25,000

Vanguard Personal Advisor discloses a published gross rate of 0.35% (Vanguard Digital Advisor and Vanguard Personal Advisor Brochure (Form ADV Part 2A), 2026-08-20); Wealth Enhancement Group discloses a tiered schedule starting at 1.50% (Wealth Enhancement Advisory Services, LLC Form ADV Part 2A Disclosure Brochure, March 2026).

What the fee includes, in each firm’s own words

Vanguard Personal Advisor (Vanguard Digital Advisor and Vanguard Personal Advisor Brochure (Form ADV Part 2A), 2026-08-20): “Personal Advisor’s annual gross advisory fee for Vanguard Brokerage Accounts is 0.35% for its all‐index investment options and 0.40% for the exclusive active/index mix. … Enrollments in Personal Advisor require an aggregate $50,000 balance or greater” All-index investment option (any enrolled balance; $50,000 aggregate minimum to enroll): 0.35%; Active/index mix investment option (any enrolled balance): 0.40%.

Flat (non-tiered) gross advisory fee applied to the entire enrolled Vanguard Brokerage Account balance regardless of balance size: 0.35% for the all-index investment option (used here as the base case) or 0.40% if the active/index mix is elected. Dollar figures = balance x 0.0035. This is Vanguard’s disclosed gross fee before the affiliate-revenue credit that Vanguard also applies (which further lowers the net fee actually charged, per the same brochure); the gross rate is used here because it is the stated contractual rate, not an estimate.

Wealth Enhancement Group (Wealth Enhancement Advisory Services, LLC Form ADV Part 2A Disclosure Brochure, March 2026): “For clients with flat fee schedules, the sample charges are below, actual fees may be higher or lower: Sample Flat-Rate Based Fees Portfolio Size Annual % $999,999 or less 1.50% $1,000,000–$2,000,000 1.25% Over $2,000,000 1.00% … Based upon the sample schedule above, the annual fee examples are listed below: A client with $500,000 would be charged 1.50% annually, billed monthly or quarterly. A client with $1,500,000 would be charged 1.25% annually, billed monthly or quarterly. A client with $2,500,000 would be charged 1.00% annually, billed monthly or quarterly.”

This is WEAS’s own disclosed ‘Sample Flat-Rate Based Fees’ table (explicitly labeled a sample – actual advisory fees are individually negotiated per client by the WEAS financial advisor, capped firm-wide at a stated maximum of 2% per year). It is a whole-balance (breakpoint) schedule, not marginal: the single rate for the bracket the account falls into applies to the entire balance. $250,000 and $500,000 both fall in the ‘$999,999 or less’ bracket -> x1.50% ($3,750 and $7,500 – the $500,000 figure is confirmed verbatim by the document’s own worked example). $1,000,000 falls at the bottom of the ‘$1,000,000-$2,000,000’ bracket -> x1.25% = $12,500. $2,000,000 is treated as the inclusive top of the same bracket (the ‘Over $2,000,000’ bracket read as strictly greater than $2,000,000) -> x1.25% = $25,000.

How this compares

Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Vanguard Personal Advisor runs $1,750 a year and Wealth Enhancement Group runs $7,500 a year: a difference of $5,750 a year at that balance.

Want the full breakdown for either firm on its own? Read the Vanguard Personal Advisor fee page or the Wealth Enhancement Group fee page for the complete tier table and source citations.

Comparing these two against a full move? Read the general mechanics of switching financial advisors, or use a dated termination letter once you decide.

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Sources

Methodology. This page was built September 19, 2026, re-pairing figures already archived and independently verified for Vanguard Personal Advisor and Wealth Enhancement Group from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.