Guides › Financial Advisor Fees
Updated September 19, 2026. Quick answer: SoFi Invest is less expensive at $500,000: $1,250 a year, versus $7,500 a year for Fisher Investments, computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.
More head-to-head fee comparisons: Cetera vs SoFi Invest Fees, Commonwealth Financial Network vs SoFi Invest Fees and Creative Planning vs Fisher Investments Fees.
What each firm charges, side by side
| Account balance | Fisher Investments (annual fee) | SoFi Invest (annual fee) |
|---|---|---|
| $250,000 | $3,750 | $625 |
| $500,000 | $7,500 | $1,250 |
| $1,000,000 | $12,500 | $2,500 |
| $2,000,000 | $23,750 | $5,000 |
Fisher Investments discloses a tiered schedule starting at 1.50% flat (Fisher Investments Form ADV Part 2A, “Private Client” Brochure, February 11, 2026); SoFi Invest discloses a flat, non-negotiable rate of 0.25% (Form ADV Part 2A – SoFi Wealth LLC Brochure, 2026-03-27).
What the fee includes, in each firm’s own words
Fisher Investments (Fisher Investments Form ADV Part 2A, “Private Client” Brochure, February 11, 2026): “FI’s private client basic billing rates for one or more aggregated accounts owned by the same client: Equity and Blended Accounts, Annual Management Fee: First $1 million 1.25%, Next $4 million 1.125%, Additional Amounts Over $5 million 1.000%. FI typically targets clients with at least $1,000,000 in investable assets but will accept smaller client relationships at FI’s discretion which will be billed at an annual rate of 1.50%.”
Below roughly $900,000 to $1,000,000, Fisher bills a flat 1.50% relationship rate; at or above $1,000,000 the marginal Equity and Blended schedule above applies.
SoFi Invest (Form ADV Part 2A – SoFi Wealth LLC Brochure, 2026-03-27): “Clients are charged an annual asset-based fee (the “wrap fee”) at the rate of 0.25% based on the value of each account enrolled in the program. This fee is non-negotiable.”
Flat, non-negotiable 0.25% annual wrap fee applied to the full account balance at any AUM level (SoFi Wealth’s automated/robo investing service, branded SoFi Invest, has no stated minimum or tiering in the fee schedule itself). Dollar figures = balance x 0.0025.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Fisher Investments runs $7,500 a year and SoFi Invest runs $1,250 a year: a difference of $6,250 a year at that balance.
Want the full breakdown for either firm on its own? Read the Fisher Investments fee page or the SoFi Invest fee page for the complete tier table and source citations.
Thinking about leaving one of these firms instead of pricing what you would pay to stay? See what it costs to leave Fisher Investments, or read the general mechanics of switching financial advisors.
Compare your next step
Just comparing fees? Keep reading the fee guide.Optional next step
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Source: WiserAdvisor’s service descriptionSources
- Fisher Investments Form ADV Part 2A, “Private Client” Brochure (February 11, 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1008280
- SEC Investment Adviser Public Disclosure, Fisher Investments, Inc. (CRD #107342): https://adviserinfo.sec.gov/firm/summary/107342
- Form ADV Part 2A – SoFi Wealth LLC Brochure (2026-03-27): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028153
- SEC Investment Adviser Public Disclosure, SoFi Wealth LLC (CRD #167958): https://adviserinfo.sec.gov/firm/summary/167958
Methodology. This page was built September 19, 2026, re-pairing figures already archived and independently verified for Fisher Investments and SoFi Invest from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.