Guides › Financial Advisor Fees
Updated September 19, 2026. Quick answer: SoFi Invest is less expensive at $500,000: $1,250 a year, versus $10,000 a year for J.P. Morgan, computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.
What each firm charges, side by side
| Account balance | J.P. Morgan (annual fee) | SoFi Invest (annual fee) |
|---|---|---|
| $250,000 | $5,000 | $625 |
| $500,000 | $10,000 | $1,250 |
| $1,000,000 | $20,000 | $2,500 |
| $2,000,000 | $40,000 | $5,000 |
J.P. Morgan discloses a maximum, individually negotiated rate of 2.0% (J.P. Morgan Securities LLC Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1, June 30, 2026); SoFi Invest discloses a flat, non-negotiable rate of 0.25% (Form ADV Part 2A – SoFi Wealth LLC Brochure, 2026-03-27).
What the fee includes, in each firm’s own words
J.P. Morgan Advisors (J.P. Morgan Securities LLC Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1, June 30, 2026): “The maximum annual rate for JPMS’ component of the Fee is 2.00% for all Programs except for: CBP, which has a maximum annual rate for JPMS’ component of the Fee of 0.70%.”
J.P. Morgan Advisors discloses a flat 2.00% maximum JPMS-component rate for its main programs (Portfolio Advisor, Portfolio Manager, STRATIS, UMA, ICS), not a public breakpoint table. In STRATIS strategies, an additional Portfolio Manager fee (up to 0.75%) and Model Portfolio Provider fee (up to 0.38%) can stack on top of the 2.00%, and the smaller Customized Bond Portfolios program caps at 0.70% instead.
SoFi Invest (Form ADV Part 2A – SoFi Wealth LLC Brochure, 2026-03-27): “Clients are charged an annual asset-based fee (the “wrap fee”) at the rate of 0.25% based on the value of each account enrolled in the program. This fee is non-negotiable.”
Flat, non-negotiable 0.25% annual wrap fee applied to the full account balance at any AUM level (SoFi Wealth’s automated/robo investing service, branded SoFi Invest, has no stated minimum or tiering in the fee schedule itself). Dollar figures = balance x 0.0025.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, J.P. Morgan runs $10,000 a year and SoFi Invest runs $1,250 a year: a difference of $8,750 a year at that balance.
Want the full breakdown for either firm on its own? Read the J.P. Morgan fee page or the SoFi Invest fee page for the complete tier table and source citations.
Thinking about leaving one of these firms instead of pricing what you would pay to stay? See what it costs to leave J.P. Morgan, or read the general mechanics of switching financial advisors.
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- J.P. Morgan Securities LLC Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1 (June 30, 2026): https://www.jpmorgan.com/content/dam/jpm/securities/documents/adv/jpma-wrap-fee-program-brochure.pdf
- SEC Investment Adviser Public Disclosure, J.P. Morgan Securities LLC (CRD #79): https://adviserinfo.sec.gov/firm/summary/79
- Form ADV Part 2A – SoFi Wealth LLC Brochure (2026-03-27): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028153
- SEC Investment Adviser Public Disclosure, SoFi Wealth LLC (CRD #167958): https://adviserinfo.sec.gov/firm/summary/167958
Methodology. This page was built September 19, 2026, re-pairing figures already archived and independently verified for J.P. Morgan and SoFi Invest from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.