Guides › Financial Advisor Fees
Updated September 19, 2026. Quick answer: TIAA Wealth Management is less expensive at $500,000: $4,500 a year, versus $11,875 a year for Cetera, computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.
What each firm charges, side by side
| Account balance | Cetera (annual fee) | TIAA Wealth Management (annual fee) |
|---|---|---|
| $250,000 | $6,250 | $2,250 |
| $500,000 | $11,875 | $4,500 |
| $1,000,000 | $20,625 | $9,000 |
| $2,000,000 | $35,625 | $16,000 |
Cetera discloses a tiered schedule starting at 2.50% (Cetera Investment Advisers LLC Form ADV Part 2A Brochure, August 12, 2026); TIAA Wealth Management discloses a tiered schedule starting at 0.90% (TIAA-CREF Individual & Institutional Services, LLC – Advice & Planning Services – Private Asset Management Disclosure Brochure (Form ADV Part 2A), March 31, 2026).
What the fee includes, in each firm’s own words
Cetera (Cetera Investment Advisers LLC Form ADV Part 2A Brochure, August 12, 2026): “Preferred Asset Management Program Advisory Fee Schedules Preferred Fee Schedule Account Size Maximum Annual Fee First $0 – $250,000 2.50% Next $250,001 – $500,000 2.25% Next $500,001 – $1,000,000 1.75% Next $1,000,001 – $2,500,000 1.50% Next $2,500,001 – $5,000,000 1.25% Next $5,000,001 – Over 1.00%”
This is the maximum allowable fee schedule for Cetera’s Preferred Asset Management Program (used as the representative program; Cetera discloses several similar programs – Prime, Premier, xMA – with slightly different max rates). It is a marginal/tiered schedule like a tax bracket: each dollar slice is billed at its own bracket’s rate and the amounts are summed. $250,000: 250,000×2.50%=$6,250. $500,000: $6,250 + (250,000×2.25%=$5,625) = $11,875. $1,000,000: +$8,750 (500,000×1.75%, the 500,001-1,000,000 slice) = $20,625. $2,000,000: +$15,000 (1,000,000×1.50%, the portion of the 1,000,001-2,500,000 slice up to $2,000,000) = $35,625. Bracket boundaries treated as contiguous $-width slices (e.g. 250,000 wide) for the arithmetic, consistent with how Cetera’s own brochure works a similar blended-fee example elsewhere in the document. Advisor may charge less; this is the stated maximum.
TIAA Wealth Management (TIAA-CREF Individual & Institutional Services, LLC – Advice & Planning Services – Private Asset Management Disclosure Brochure (Form ADV Part 2A), March 31, 2026): “The PAM Fee schedules for the discretionary accounts are provided below. They are subject to change with prior notice to materially impacted clients enrolled in PAM. … PAM Fee Blended Schedule Value Bracket Annual Fee as % First $1,000,000 of market value 0.90% Next $2,000,000 0.70% Next $2,000,000 0.50% Over $5,000,000 0.40%”
Marginal/tax-bracket-style tiers from the PAM Fee Blended Schedule (the Private Asset Management program run by TC Services, TIAA’s high-net-worth wealth-management arm, sub-advised by TIAA Wealth Investment Management LLC). $250k: 250,000 x 0.90% = $2,250. $500k: 500,000 x 0.90% = $4,500. $1M: 1,000,000 x 0.90% = $9,000. $2M: first $1,000,000 x 0.90% = $9,000, plus the next $1,000,000 (of the $1,000,001-$3,000,000 tier) x 0.70% = $7,000, total $16,000. TIAA Wealth Investment Management LLC (CRD 334925, SEC file 801-132296, the WIM sub-adviser entity) has no client-facing fee schedule of its own – it is paid a flat sub-advisory basis-point fee by TC Services/TIAA Trust; the PAM brochure sponsored by TC Services is the entity that actually bills clients and is the correct primary source for a buildable schedule. A separate ‘PAM Fee Exclusively Fixed Income Schedule’ (0.50%/0.35%/0.25%/0.20%/0.15% tiers) applies only to all-fixed-income accounts and was not used here.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Cetera runs $11,875 a year and TIAA Wealth Management runs $4,500 a year: a difference of $7,375 a year at that balance.
Want the full breakdown for either firm on its own? Read the Cetera fee page or the TIAA Wealth Management fee page for the complete tier table and source citations.
Comparing these two against a full move? Read the general mechanics of switching financial advisors, or use a dated termination letter once you decide.
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- Cetera Investment Advisers LLC Form ADV Part 2A Brochure (August 12, 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1054832
- SEC Investment Adviser Public Disclosure, Cetera Investment Advisers LLC (CRD #105644): https://adviserinfo.sec.gov/firm/summary/105644
- TIAA-CREF Individual & Institutional Services, LLC – Advice & Planning Services – Private Asset Management Disclosure Brochure (Form ADV Part 2A) (March 31, 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1028127
- SEC Investment Adviser Public Disclosure, TIAA-CREF Individual & Institutional Services, LLC (d/b/a Advice & Planning Services, sponsor of the Private Asset Management Program) (CRD #20472): https://adviserinfo.sec.gov/firm/summary/20472
Methodology. This page was built September 19, 2026, re-pairing figures already archived and independently verified for Cetera and TIAA Wealth Management from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.