Guides › Financial Advisor Fees
Updated September 19, 2026. Quick answer: Empower Personal Wealth is less expensive at $500,000: $4,450 a year, versus $11,875 a year for Cetera, computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.
What each firm charges, side by side
| Account balance | Cetera (annual fee) | Empower Personal Wealth (annual fee) |
|---|---|---|
| $250,000 | $6,250 | $2,225 |
| $500,000 | $11,875 | $4,450 |
| $1,000,000 | $20,625 | $7,900 |
| $2,000,000 | $35,625 | $15,800 |
Cetera discloses a tiered schedule starting at 2.50% (Cetera Investment Advisers LLC Form ADV Part 2A Brochure, August 12, 2026); Empower Personal Wealth discloses a tiered schedule starting at 0.89% (Empower Advisory Group Personal Strategy(R) Wrap Fee Program Brochure (Form ADV Part 2A / Appendix 1), 2026-05-15).
What the fee includes, in each firm’s own words
Cetera (Cetera Investment Advisers LLC Form ADV Part 2A Brochure, August 12, 2026): “Preferred Asset Management Program Advisory Fee Schedules Preferred Fee Schedule Account Size Maximum Annual Fee First $0 – $250,000 2.50% Next $250,001 – $500,000 2.25% Next $500,001 – $1,000,000 1.75% Next $1,000,001 – $2,500,000 1.50% Next $2,500,001 – $5,000,000 1.25% Next $5,000,001 – Over 1.00%”
This is the maximum allowable fee schedule for Cetera’s Preferred Asset Management Program (used as the representative program; Cetera discloses several similar programs – Prime, Premier, xMA – with slightly different max rates). It is a marginal/tiered schedule like a tax bracket: each dollar slice is billed at its own bracket’s rate and the amounts are summed. $250,000: 250,000×2.50%=$6,250. $500,000: $6,250 + (250,000×2.25%=$5,625) = $11,875. $1,000,000: +$8,750 (500,000×1.75%, the 500,001-1,000,000 slice) = $20,625. $2,000,000: +$15,000 (1,000,000×1.50%, the portion of the 1,000,001-2,500,000 slice up to $2,000,000) = $35,625. Bracket boundaries treated as contiguous $-width slices (e.g. 250,000 wide) for the arithmetic, consistent with how Cetera’s own brochure works a similar blended-fee example elsewhere in the document. Advisor may charge less; this is the stated maximum.
Empower Personal Wealth (Empower Advisory Group Personal Strategy(R) Wrap Fee Program Brochure (Form ADV Part 2A / Appendix 1), 2026-05-15): “On an annualized basis, EAG bases its Advisory Services fee on the following schedule calculated as a percentage of the total AUM: Investment Services Clients ($100,000 – $249,999 total AUM) 0.89% Wealth Management Clients ($250,000 – $999,999 total AUM) 0.89% Private Clients ($1 million or more total AUM) tiered structure $3MM or less AUM 0.79% On only the next $2MM AUM 0.69% On only the next $5MM AUM 0.59% On only the AUM over $10MM 0.49%”
Below $1,000,000 AUM, the whole balance is charged a flat 0.89% (identical rate for both the $100k-$249,999 and $250k-$999,999 bands, so $250,000 x 0.0089 = $2,225 and $500,000 x 0.0089 = $4,450). At $1,000,000 or more (‘Private Clients’), the schedule becomes marginal/tiered starting fresh at 0.79% for the first $3,000,000 of AUM (not just the amount above $1M) – the brochure’s own worked example for a $7.5M account confirms this marginal, first-$3M/next-$2M/next-$5M/over-$10M structure. So $1,000,000 x 0.0079 = $7,900 and, since $2,000,000 is still within the first-$3,000,000 tier, $2,000,000 x 0.0079 = $15,800. Note this creates a real disclosed rate drop right at the $1,000,000 breakpoint (0.89% below, 0.79% at/above), which is why the $1M and $2M dollar figures are proportionally lower relative to rate than the $250k/$500k figures. Entity is the successor to Personal Capital Advisors Corporation (SEC-registration terminated 2023-04-11 on a corp-to-LLC conversion); confirmed via Empower’s own site (empower.com/products-solutions/wealth-management, which names Empower Advisory Group, LLC as the RIA) and Empower’s own published one-page fee schedule (docs.empower.com/PDF/p/misc/management_fee.pdf), both of which restate this identical 0.89%/0.79%/0.69%/0.59%/0.49% schedule.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Cetera runs $11,875 a year and Empower Personal Wealth runs $4,450 a year: a difference of $7,425 a year at that balance.
Want the full breakdown for either firm on its own? Read the Cetera fee page or the Empower Personal Wealth fee page for the complete tier table and source citations.
Comparing these two against a full move? Read the general mechanics of switching financial advisors, or use a dated termination letter once you decide.
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- Cetera Investment Advisers LLC Form ADV Part 2A Brochure (August 12, 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1054832
- SEC Investment Adviser Public Disclosure, Cetera Investment Advisers LLC (CRD #105644): https://adviserinfo.sec.gov/firm/summary/105644
- Empower Advisory Group Personal Strategy(R) Wrap Fee Program Brochure (Form ADV Part 2A / Appendix 1) (2026-05-15): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1045311
- SEC Investment Adviser Public Disclosure, Empower Advisory Group, LLC (CRD #112058): https://adviserinfo.sec.gov/firm/summary/112058
Methodology. This page was built September 19, 2026, re-pairing figures already archived and independently verified for Cetera and Empower Personal Wealth from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.