Guides › Financial Advisor Fees
Updated September 18, 2026. Quick answer: Vanguard Personal Advisor is less expensive at $500,000: $1,750 a year, versus $13,750 a year for Voya Financial Advisors, computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.
What each firm charges, side by side
| Account balance | Vanguard Personal Advisor (annual fee) | Voya Financial Advisors (annual fee) |
|---|---|---|
| $250,000 | $875 | $6,875 |
| $500,000 | $1,750 | $13,750 |
| $1,000,000 | $3,500 | $26,250 |
| $2,000,000 | $7,000 | $49,750 |
Vanguard Personal Advisor discloses a published gross rate of 0.35% (Vanguard Digital Advisor and Vanguard Personal Advisor Brochure (Form ADV Part 2A), 2026-08-20); Voya Financial Advisors discloses a tiered schedule starting at 2.75% (Voya Financial Advisors, Inc. Part 2A Appendix 1 of Form ADV: Investor Center Wrap Fee Program Brochure (IC UMA Program), September 16, 2026).
What the fee includes, in each firm’s own words
Vanguard Personal Advisor (Vanguard Digital Advisor and Vanguard Personal Advisor Brochure (Form ADV Part 2A), 2026-08-20): “Personal Advisor’s annual gross advisory fee for Vanguard Brokerage Accounts is 0.35% for its all‐index investment options and 0.40% for the exclusive active/index mix. … Enrollments in Personal Advisor require an aggregate $50,000 balance or greater” All-index investment option (any enrolled balance; $50,000 aggregate minimum to enroll): 0.35%; Active/index mix investment option (any enrolled balance): 0.40%.
Flat (non-tiered) gross advisory fee applied to the entire enrolled Vanguard Brokerage Account balance regardless of balance size: 0.35% for the all-index investment option (used here as the base case) or 0.40% if the active/index mix is elected. Dollar figures = balance x 0.0035. This is Vanguard’s disclosed gross fee before the affiliate-revenue credit that Vanguard also applies (which further lowers the net fee actually charged, per the same brochure); the gross rate is used here because it is the stated contractual rate, not an estimate.
Voya Financial Advisors (Voya Financial Advisors, Inc. Part 2A Appendix 1 of Form ADV: Investor Center Wrap Fee Program Brochure (IC UMA Program), September 16, 2026): “Maximum Annual Total Client Fee Portfolio Value From To Annual Total Client Fee First $ 0 – $ 250,000 2.75% Next $ 250,001 – $ 500,000 2.75% Next $ 500,001 – $ 1,000,000 2.50% Next $ 1,000,001 – $ 2,000,000 2.35% Next $ 2,000,001 – $ 5,000,000 2.10% Next $ 5,000,001 – $ 10,000,000 2.05% Next $10,000,001 and over 2.00%”
Marginal/tiered schedule from VFA’s IC UMA Program wrap brochure table: each dollar band is billed only at its own rate (matching the Cambridge/industry convention for ‘Tiered Fee Structure’ presentation with First/Next bands). At $250,000: 250,000 x 2.75% = $6,875. At $500,000: $6,875 (first $250k) + 250,000 x 2.75% = $6,875 = $13,750 (both bands share the 2.75% rate, so this equals 500,000 x 2.75%). At $1,000,000: $13,750 + 500,000 x 2.50% = $12,500 = $26,250. At $2,000,000: $26,250 + 1,000,000 x 2.35% = $23,500 = $49,750.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Vanguard Personal Advisor runs $1,750 a year and Voya Financial Advisors runs $13,750 a year: a difference of $12,000 a year at that balance.
Want the full breakdown for either firm on its own? Read the Vanguard Personal Advisor fee page or the Voya Financial Advisors fee page for the complete tier table and source citations.
Comparing these two against a full move? Read the general mechanics of switching financial advisors, or use a dated termination letter once you decide.
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Vanguard Personal Advisor runs $1,750 a year at $500,000. See what else is available.
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Answer againSources
- Vanguard Digital Advisor and Vanguard Personal Advisor Brochure (Form ADV Part 2A) (2026-08-20): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1055528
- SEC Investment Adviser Public Disclosure, Vanguard Advisers, Inc. (CRD #106715): https://adviserinfo.sec.gov/firm/summary/106715
- Voya Financial Advisors, Inc. Part 2A Appendix 1 of Form ADV: Investor Center Wrap Fee Program Brochure (IC UMA Program) (September 16, 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1058134
- SEC Investment Adviser Public Disclosure, Voya Financial Advisors, Inc. (CRD #2882): https://adviserinfo.sec.gov/firm/summary/2882
Methodology. This page was built September 18, 2026, re-pairing figures already archived and independently verified for Vanguard Personal Advisor and Voya Financial Advisors from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.