Guides › Financial Advisor Fees
Updated September 18, 2026. Quick answer: Mostly yes, with one carve-out. Wealth Enhancement Group is registered with the SEC only as an investment adviser, so on your advisory account it owes you a fiduciary duty under the Investment Advisers Act of 1940. Its own Form CRS states: “When we act as your investment adviser, we have a fiduciary obligation to act in your best interest and not put our interest ahead of yours. … When we act as your broker-dealer, we must act in your best interest and not put our interest ahead of yours.” A limited number of Wealth Enhancement Group’s financial professionals are separately licensed to sell brokerage products in a different capacity, where the weaker Regulation Best Interest standard, not a fiduciary duty, applies instead.
Is Wealth Enhancement Group a fiduciary?
Mostly yes. Wealth Enhancement Group is registered with the SEC only as an investment adviser, so on your advisory account it owes you a fiduciary duty under the Investment Advisers Act of 1940. A limited number of its professionals are separately licensed to sell brokerage products, where Regulation Best Interest applies instead.
How it’s registered
From Form CRS (Client Relationship Summary) (11/25 (footer date code only, no full-form date field found in the document body; printed on both pages as “11/25″, consistent with November 2025)): “Our firm has entities registered with the Securities and Exchange Commission as a Registered Investment Adviser or and FINRA as an introducing Broker Dealer.”
Wealth Enhancement Advisory Services, LLC is registered with the SEC only as an investment adviser; there is no separate SEC broker-dealer registration under this CRD. Its current Form CRS is a combined document filed jointly with its affiliated introducing broker-dealer, Wealth Enhancement Brokerage Services, LLC, which is why the commission language above describes that affiliate’s brokerage business.
The standard of conduct, in its own words
“When we act as your investment adviser, we have a fiduciary obligation to act in your best interest and not put our interest ahead of yours. … When we act as your broker-dealer, we must act in your best interest and not put our interest ahead of yours.”
On commissions: “With individual securities like stocks, bonds and ETFs, you will pay a transaction-based commission that may vary based on the value of the trade.”
Fiduciary status by capacity
| Capacity | Registration | Standard you’re owed | Can earn commissions | Source |
|---|---|---|---|---|
| As your investment adviser (most clients) | SEC-registered investment adviser | Fiduciary duty (Investment Advisers Act of 1940) | No (asset-based advisory fee: $7,500 a year, 1.50% on a $500,000 account) | Form CRS (Client Relationship Summary), 11/25 (footer date code only, no full-form date field found in the document body; printed on both pages as “11/25”, consistent with November 2025) |
| As a dually licensed representative (limited) | Also FINRA-registered broker-dealer representative, separate capacity | Regulation Best Interest (not a fiduciary duty) | Yes | Form CRS (Client Relationship Summary), 11/25 (footer date code only, no full-form date field found in the document body; printed on both pages as “11/25”, consistent with November 2025) |
What this means for what you pay
Fiduciary status is one input, not the whole picture. Wealth Enhancement Group discloses a published fee that runs $7,500 a year on a $500,000 account; see the full dollar breakdown from Wealth Enhancement Group’s own fee disclosure before deciding whether the standard of conduct here changes your answer.
If the answer above changes your mind about staying, read the general mechanics of switching financial advisors, or use a dated termination letter once you decide.
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Source: WiserAdvisor’s service descriptionSources
- Form CRS (Client Relationship Summary) (11/25 (footer date code only, no full-form date field found in the document body; printed on both pages as “11/25”, consistent with November 2025)): https://files.brokercheck.finra.org/crs_116407.pdf
- SEC Investment Adviser Public Disclosure, Wealth Enhancement Advisory Services, LLC (CRD #116407): https://adviserinfo.sec.gov/firm/summary/116407
- Wealth Enhancement Advisory Services, LLC, SEC Form ADV filing: https://reports.adviserinfo.sec.gov/reports/ADV/116407/PDF/116407.pdf
Methodology. This page was built September 18, 2026, quoting directly from Wealth Enhancement Group’s own current Form CRS, with the source linked above; any distinction we could not independently confirm this session is named as an honest gap rather than presented as verified. Nothing here is personalized financial, tax, legal, or investment advice, and it is not a substitute for reading the firm’s own Form CRS. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.
What does it actually take to open an account? See Wealth Enhancement Group’s minimum investment, quoted verbatim from its own Form ADV Part 2A / wrap-fee brochure.
Weighing whether to move ahead? Read the full Wealth Enhancement Group review, including its fiduciary status and what it costs to leave.
Comparing Wealth Enhancement Group against other options? See Wealth Enhancement Group alternatives, including a lower-fee full-service firm, a flat-fee route, and a robo/hybrid.
Already with Wealth Enhancement Group and weighing a move? How to leave Wealth Enhancement Group covers what it costs to transfer out.