Updated September 5, 2026. Quick answer: Wealthfront charges a flat 0.25% a year on its core Automated Investing Account, per its own pricing page today, with cheaper related products: 0.15% on its Automated Bond Ladder and 0.09% to 0.12% on its direct-indexing portfolios. Wealthfront has previously stated an account minimum of $500; we could not reconfirm that figure on a current company page during this review, since the support page that would confirm it blocked our fetch, so treat $500 as sourced to the company rather than freshly verified by us today. There is no dedicated CFP relationship at any balance, only general customer support from “certified professionals” for questions.
Wealthfront at a glance
| Fact | What the company’s own pages say |
|---|---|
| Automated Investing Account | 0.25%/year flat, no tiering by balance |
| Automated Bond Ladder | 0.15%/year |
| S&P 500 / Nasdaq-100 Direct Portfolios | 0.09% and 0.12%/year respectively |
| Stock Investing Account | Free |
| Account minimum | Wealthfront has stated $500 in its own materials; not independently reconfirmed by us on a current page this session |
| Human advisor access | General customer support only; no dedicated CFP relationship at any tier |
The fee ladder across its products
0.25% is the headline number for Wealthfront’s main investing account, but its bond and direct-indexing products are priced lower, 0.15% and roughly a tenth of a percent respectively. If your goal is a specific product like a bond ladder rather than a general portfolio, the effective fee you’ll pay is lower than the 0.25% headline.
What you don’t get: a named advisor
Unlike Betterment Premium, Empower, or Vanguard’s higher tiers, Wealthfront does not offer a dedicated financial planner relationship at any balance. Its own site frames support as answering questions, not ongoing personalized planning; if a named CFP relationship matters to you, this is a structural gap in the product, not a pricing tier you can pay up into.
You have read our assessment of Wealthfront. Here is the one we are paid to refer you to.
Stated outright because it is the only honest framing next to a form: the service below is our partner, not Wealthfront, and we are paid when you submit it. Comparing both is reasonable. It is free to you, and it is not the only way to find an adviser.
Before you start, what actually happens. The form is run by Kapitalwise, our advisor-matching partner. Kapitalwise sends your details to advisers who pay for the introduction, so expect calls and texts. Clear Money Guide is paid when you submit the form, whether or not you ever hire anyone. This is free to you and there is no obligation to hire anyone.
The Kapitalwise form opens here. You stay on this page.
What happens when you press the button
It asks about nine questions, age, investable assets, location, then your name, email and phone number, and verifies the phone by text. Nothing loads and nothing reaches Kapitalwise until you press the button.
Before you sign up, five minutes of your own verification
- Read the figures above against the company’s own current pricing page; prices in this category change without much notice.
- If it’s an investment adviser, look it up free on the SEC’s Investment Adviser Public Disclosure site and read its Form ADV Part 2A fee section and any disclosure events.
- Ask directly how the person or advisor you’d actually work with is compensated, not just the headline company fee.
- Run any percentage fee through the Financial Advisor Fee Calculator and the Fee Drag Calculator to see the dollar cost over time, not just the rate.
- Bring our questions to ask a financial advisor to the first call.
Bottom line
A low, flat fee with strong automation and tax features, built around self-directed investors who don’t want or need a named human advisor; confirm the current account minimum directly with Wealthfront since we could not re-verify it ourselves this session.
Sources
- Wealthfront pricing page: https://www.wealthfront.com/pricing
- Wealthfront investing overview: https://www.wealthfront.com/investing
Methodology. This page was materially reviewed on September 5, 2026. Figures came directly from the company’s own current pricing pages, Form CRS, or Form ADV brochures where noted, with sources linked inline; any figure we could not independently confirm this session is named as such above rather than presented as verified.
Independent analysis based on the reviewed company’s own published pages, pricing, and SEC filings where applicable, cited inline with the date we read them. We have not used any of these services as a client. Nothing here is personalized financial, tax, or legal advice. Companies did not pay for, review, or influence this content. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.