Guides › Financial Advisor Fees
Updated October 3, 2026. Quick answer: Thrivent has the lower published fee at $500,000: $7,750 a year, versus up to $12,500 a year (the published maximum, which the firm says is negotiable) for Kestra (Kestra Private Wealth Services / Kestra Advisory Services), computed from each firm’s own SEC-filed fee disclosure. Where a firm publishes only a maximum rate, the figure shown is that maximum, and what you pay may be lower. See the full side-by-side table below for $250,000, $1 million and $2 million.
What each firm charges, side by side
| Account balance | Kestra (Kestra Private Wealth Services / Kestra Advisory Services) (annual fee) | Thrivent (annual fee) |
|---|---|---|
| $250,000 | Up to $6,250 | $4,250 |
| $500,000 | Up to $12,500 | $7,750 |
| $1,000,000 | Up to $25,000 | $14,500 |
| $2,000,000 | Up to $50,000 | $29,000 |
Kestra (Kestra Private Wealth Services / Kestra Advisory Services) discloses a published maximum rate of 2.5%, which the firm says is negotiable (Kestra Advisory Services, LLC Wrap Fee Program Brochure (Form ADV Part 2A, Appendix 1), August 20, 2026); Thrivent discloses a tiered schedule starting at 2.00% (Thrivent Investment Management Inc. Managed Accounts Program Brochure, Form ADV Part 2A Appendix 1, July 2026).
What the fee includes, in each firm’s own words
Kestra (Kestra Private Wealth Services / Kestra Advisory Services) (Kestra Advisory Services, LLC Wrap Fee Program Brochure (Form ADV Part 2A, Appendix 1), August 20, 2026): “All fees are negotiable, subject to the maximum amount set forth below. FSP Fee Schedule Fee Type Assets Minimum Maximum Manager Fee $5,000+ 0.02% 0.45% Advisor Fee $5,000+ 0.00% 2.48% Client Fee $5,000+ 0.02% 2.50% … Client Fee is the sum of the Advisor Fee plus the Manager Fee. In instances where the maximum Advisor Fee plus the Manager Fee would exceed 2.5 percent, the Advisor fee is reduced so the Client Fee does not exceed 2.5 percent.” Fund Strategist Portfolios (FSP) Program, Client Fee (Advisor Fee + Manager Fee), $5,000+ accounts: 0.02% min, 2.50% max; Separately Managed Accounts (SMA) Program, Client Fee, $100,000+ accounts: 0.02% min, 2.50% max; Unified Managed Account (UMA) Program, Client Fee, $5,000+ accounts: 0.02% min, 2.50% max; APM-Wrap / most other AdvisorEnterprise programs, Maximum Client Fee: 2.50%; One passive/index-model program, Maximum Client Fee (lower cap): 1.50%.
Kestra’s advisory fee is entirely advisor-negotiated within a published floor/ceiling band; across its AdvisorEnterprise programs (FSP, SMA, UMA, APM-Wrap, etc.) the Client Fee ranges from about 0.02% up to a firm-wide Maximum Client Fee of 2.5% (one narrower passive-model program caps at 1.5%). The dollar figures on this page apply that 2.5% maximum to each balance, as the most a client could be charged. Kestra Advisory Services was used as the primary citation as the larger/parent RIA (formerly NFP Advisor Services).
Thrivent (Thrivent Investment Management Inc. Managed Accounts Program Brochure, Form ADV Part 2A Appendix 1, July 2026): “You will be charged a Program Fee for each Account in the Program. The Program Fee will not exceed the applicable rate from the following fee schedule(s). Those maximums are the Advisor, Advisor Guided, SELECT, Income-Focused, Genesis, Shepherd, Impact and Shield schedule: Up to $99,999 2.00%, $100,000-$249,999 1.85%, $250,000-$499,999 1.70%, $500,000-$999,999 1.55%, $1,000,000-$2,999,999 1.45%, $3,000,000-$4,999,999 1.25%, $5,000,000-$9,999,999 1.00%, $10,000,000 and above 0.90%.”
Thrivent uses a breakpoint schedule: the single rate for your bracket applies to the whole balance, not just the amount above the breakpoint. These are the Maximum Program Fee rates on Thrivent’s Advisor, Advisor Guided, SELECT, Income-Focused, Genesis, Shepherd, Impact and Shield schedule, the one covering the programs open to new investors at the $25,000 minimum; the brochure states the Program Fee is negotiable, so an individual account can be lower. Thrivent’s separate SMA/UMA schedule runs higher, to a 2.50% maximum, and its Advantage schedule is closed to new investors. Optional Dedicated Planning Services is a separate fee component, but the brochure states the sum cannot exceed these same maximums. This is Thrivent Investment Management’s Managed Accounts Program (TIMI); the separate Thrivent Advisor Network channel discloses only a ceiling, not these breakpoints.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Kestra (Kestra Private Wealth Services / Kestra Advisory Services) runs up to $12,500 a year (the published maximum) and Thrivent runs $7,750 a year: a difference of $4,750 a year between those figures at that balance.
Want the full breakdown for either firm on its own? Read the Kestra (Kestra Private Wealth Services / Kestra Advisory Services) fee page or the Thrivent fee page for the complete tier table and source citations.
Thinking about leaving one of these firms instead of pricing what you would pay to stay? See what it costs to leave Thrivent, or read the general mechanics of switching financial advisors.
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Answer againSources
- Kestra Advisory Services, LLC Wrap Fee Program Brochure (Form ADV Part 2A, Appendix 1) (August 20, 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1055475
- SEC Investment Adviser Public Disclosure, Kestra Advisory Services, LLC (“Kestra AS”) (CRD #283330): https://adviserinfo.sec.gov/firm/summary/283330
- Thrivent Investment Management Inc. Managed Accounts Program Brochure, Form ADV Part 2A Appendix 1 (July 2026): https://www.thrivent.com/files/24839.pdf
- SEC Investment Adviser Public Disclosure, Thrivent Investment Management Inc. (CRD #18387): https://adviserinfo.sec.gov/firm/summary/18387
Methodology. This page was built October 3, 2026, re-pairing figures already archived and independently verified for Kestra (Kestra Private Wealth Services / Kestra Advisory Services) and Thrivent from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.