Cetera vs Charles Schwab Fees: What Each Costs in Dollars at $250k, $500k, $1M

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Updated September 19, 2026. Quick answer: Charles Schwab is less expensive at $500,000: $4,000 a year, versus $11,875 a year for Cetera, computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.

What each firm charges, side by side

Cetera discloses a tiered schedule starting at 2.50% (Cetera Investment Advisers LLC Form ADV Part 2A Brochure, August 12, 2026); Charles Schwab discloses a tiered schedule starting at 0.80% (Charles Schwab & Co., Inc. Disclosure Brochure for the Schwab Wealth Advisory Wrap Fee Program, June 30, 2026 (Standard SWA Fee Schedule effective October 1, 2024)).

What the fee includes, in each firm’s own words

Cetera (Cetera Investment Advisers LLC Form ADV Part 2A Brochure, August 12, 2026): “Preferred Asset Management Program Advisory Fee Schedules Preferred Fee Schedule Account Size Maximum Annual Fee First $0 – $250,000 2.50% Next $250,001 – $500,000 2.25% Next $500,001 – $1,000,000 1.75% Next $1,000,001 – $2,500,000 1.50% Next $2,500,001 – $5,000,000 1.25% Next $5,000,001 – Over 1.00%”

This is the maximum allowable fee schedule for Cetera’s Preferred Asset Management Program (used as the representative program; Cetera discloses several similar programs – Prime, Premier, xMA – with slightly different max rates). It is a marginal/tiered schedule like a tax bracket: each dollar slice is billed at its own bracket’s rate and the amounts are summed. $250,000: 250,000×2.50%=$6,250. $500,000: $6,250 + (250,000×2.25%=$5,625) = $11,875. $1,000,000: +$8,750 (500,000×1.75%, the 500,001-1,000,000 slice) = $20,625. $2,000,000: +$15,000 (1,000,000×1.50%, the portion of the 1,000,001-2,500,000 slice up to $2,000,000) = $35,625. Bracket boundaries treated as contiguous $-width slices (e.g. 250,000 wide) for the arithmetic, consistent with how Cetera’s own brochure works a similar blended-fee example elsewhere in the document. Advisor may charge less; this is the stated maximum.

Charles Schwab (Charles Schwab & Co., Inc. Disclosure Brochure for the Schwab Wealth Advisory Wrap Fee Program, June 30, 2026 (Standard SWA Fee Schedule effective October 1, 2024)): “Standard SWA Fee Schedule (effective October 1, 2024): Amounts up to US$1 million, 0.80%; Next US$1 million (more than US$1M up to US$2M), 0.75%; Next US$3 million (more than US$2M up to US$5M), 0.70%; Next US$5 million (more than US$5M up to US$10M), 0.50%; Next US$15 million (more than US$10M up to US$25M), 0.30%; Assets over US$25 million, 0.30% (or less, as negotiated). The SWA Fee is subject to a quarterly minimum, which represents the minimum amount charged for the advisory services provided during a quarter. The quarterly minimum is equal to the lesser of: $1,000, or 1.60% of your total billable assets, calculated on a quarterly basis.”

Schwab Wealth Advisory (SWA) bills a marginal (tiered) schedule, but every account is also subject to a quarterly minimum equal to the lesser of $1,000 or 1.6% of that quarter’s billable assets, which for any balance above about $62,500 works out to a flat $1,000-a-quarter ($4,000-a-year) floor. At $250,000, the marginal schedule alone would compute to $2,000 a year, but the $4,000 floor overrides it, so $4,000 is what is actually billed. At $500,000, the marginal schedule and the floor land on the same number, $4,000, by design: Schwab sets SWA’s own account minimum at $500,000. At $1,000,000 and $2,000,000, the marginal schedule exceeds the floor, so the schedule rate applies directly ($8,000 and $8,000 plus 0.75% on the next $1,000,000, or $15,500). Clients enrolled before October 1, 2024 sit on a different, Grandfathered SWA Fee Schedule; the figures here are for current, Standard enrollees.

How this compares

Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Cetera runs $11,875 a year and Charles Schwab runs $4,000 a year: a difference of $7,875 a year at that balance.

Want the full breakdown for either firm on its own? Read the Cetera fee page or the Charles Schwab fee page for the complete tier table and source citations.

Thinking about leaving one of these firms instead of pricing what you would pay to stay? See what it costs to leave Charles Schwab, or read the general mechanics of switching financial advisors.

Sources

• Cetera Investment Advisers LLC Form ADV Part 2A Brochure (August 12, 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1054832
• SEC Investment Adviser Public Disclosure, Cetera Investment Advisers LLC (CRD #105644): https://adviserinfo.sec.gov/firm/summary/105644
• Charles Schwab & Co., Inc. Disclosure Brochure for the Schwab Wealth Advisory Wrap Fee Program (June 30, 2026 (Standard SWA Fee Schedule effective October 1, 2024)): https://www.schwab.com/transparency
• SEC Investment Adviser Public Disclosure, Charles Schwab & Co., Inc. (CRD #5393): https://adviserinfo.sec.gov/firm/summary/5393

Methodology. This page was built September 19, 2026, re-pairing figures already archived and independently verified for Cetera and Charles Schwab from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.