Guides › Financial Advisor Fees
Updated September 19, 2026. Quick answer: Betterment Premium is less expensive at $500,000: $3,250 a year, versus $10,000 a year for Wells Fargo Advisors, computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.
What each firm charges, side by side
| Account balance | Betterment Premium (annual fee) | Wells Fargo Advisors (annual fee) |
|---|---|---|
| $250,000 | $1,625 | $5,000 |
| $500,000 | $3,250 | $10,000 |
| $1,000,000 | $6,500 | $20,000 |
| $2,000,000 | $5,000 | $40,000 |
Betterment Premium discloses a tiered schedule starting at 0.65% (Form ADV Part 2A – Betterment Client Brochure (Betterment LLC), 2026-07-31); Wells Fargo Advisors discloses a maximum, individually negotiated rate of 2.0% (Wells Fargo Advisors Wrap Fee Brochure (Personalized Unified Managed Account Program), Form ADV Part 2A Appendix 1, September 2025 (Rev 76 – 09/25)).
What the fee includes, in each firm’s own words
Betterment Premium (Form ADV Part 2A – Betterment Client Brochure (Betterment LLC), 2026-07-31): “Retail Clients who receive Betterment Premium Services pay a wrap fee of 0.65% of their account balance in annualized fees, which includes Betterment’s 0.25% annualized wrap fee plus 0.40% for access to Premium Services provided by Betterment’s team of financial consultants (subject to the Discount described in Item 5B. below). Betterment waives the 0.40% fee for Premium Services on account balances above $1 million. … A balance of at least $100,000 is required to be eligible to participate in the Betterment Premium plan.”
Whole-balance (breakpoint) fee, not marginal: the 0.65% combined rate (0.25% base wrap fee + 0.40% Premium access fee) applies to the full balance once the $100,000 Premium minimum is met, up to and including $1,000,000 ($250,000 x 0.0065 = $1,625; $500,000 x 0.0065 = $3,250; $1,000,000 x 0.0065 = $6,500, since the brochure waives the 0.40% Premium fee only on balances ‘above’ $1 million, not at exactly $1 million). Above $1,000,000 the 0.40% Premium fee is waived, leaving only the 0.25% base wrap fee on the entire balance ($2,000,000 x 0.0025 = $5,000). This produces a real fee cliff where a $1,000,000 account pays more in dollar terms than a $2,000,000 account – that is a direct, disclosed consequence of the waiver threshold, not an error.
Wells Fargo Advisors (Wells Fargo Advisors Wrap Fee Brochure (Personalized Unified Managed Account Program), Form ADV Part 2A Appendix 1, September 2025 (Rev 76 – 09/25)): “The Advisory Fee for the Personalized UMA Program, which is negotiable, is shown below. Advisory Fee (annualized, calculated on your Account Value): 2.00%.”
Wells Fargo Advisors does not publish a dollar-tiered breakpoint table for the Personalized UMA Program (or for its three sibling programs in the same brochure, FundSource, Private Advisor Network, and Customized Portfolios, which each disclose the identical flat 2.00% standard rate); it publishes a single standard, negotiable rate. The figures above apply that 2.00% as a flat rate; your negotiated rate may be lower. A separate third-party Manager Fee (roughly 0.00% to 0.50%, manager-specific) can apply on top if you select a discretionary manager strategy.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Betterment Premium runs $3,250 a year and Wells Fargo Advisors runs $10,000 a year: a difference of $6,750 a year at that balance.
Want the full breakdown for either firm on its own? Read the Betterment Premium fee page or the Wells Fargo Advisors fee page for the complete tier table and source citations.
Thinking about leaving one of these firms instead of pricing what you would pay to stay? See what it costs to leave Betterment Premium or what it costs to leave Wells Fargo Advisors, or read the general mechanics of switching financial advisors.
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Source: WiserAdvisor’s service descriptionSources
- Form ADV Part 2A – Betterment Client Brochure (Betterment LLC) (2026-07-31): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1053566
- SEC Investment Adviser Public Disclosure, Betterment LLC (CRD #149117): https://adviserinfo.sec.gov/firm/summary/149117
- Wells Fargo Advisors Wrap Fee Brochure (Personalized Unified Managed Account Program), Form ADV Part 2A Appendix 1 (September 2025 (Rev 76 – 09/25)): https://www.wellsfargoadvisors.com/disclosures/legal-disclosures.htm
- SEC Investment Adviser Public Disclosure, Wells Fargo Clearing Services, LLC (CRD #19616): https://adviserinfo.sec.gov/firm/summary/19616
Methodology. This page was built September 19, 2026, re-pairing figures already archived and independently verified for Betterment Premium and Wells Fargo Advisors from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.