Guides › Financial Advisor Fees
Updated September 19, 2026. Quick answer: Betterment Premium is less expensive at $500,000: $3,250 a year, versus $12,500 a year for Equitable Advisors, computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.
What each firm charges, side by side
| Account balance | Betterment Premium (annual fee) | Equitable Advisors (annual fee) |
|---|---|---|
| $250,000 | $1,625 | $6,250 |
| $500,000 | $3,250 | $12,500 |
| $1,000,000 | $6,500 | $25,000 |
| $2,000,000 | $5,000 | $50,000 |
Betterment Premium discloses a tiered schedule starting at 0.65% (Form ADV Part 2A – Betterment Client Brochure (Betterment LLC), 2026-07-31); Equitable Advisors discloses a maximum, individually negotiated rate of 2.5% (Equitable Advisors, LLC 2026 Firm Brochure (Form ADV Part 2A), March 2026).
What the fee includes, in each firm’s own words
Betterment Premium (Form ADV Part 2A – Betterment Client Brochure (Betterment LLC), 2026-07-31): “Retail Clients who receive Betterment Premium Services pay a wrap fee of 0.65% of their account balance in annualized fees, which includes Betterment’s 0.25% annualized wrap fee plus 0.40% for access to Premium Services provided by Betterment’s team of financial consultants (subject to the Discount described in Item 5B. below). Betterment waives the 0.40% fee for Premium Services on account balances above $1 million. … A balance of at least $100,000 is required to be eligible to participate in the Betterment Premium plan.”
Whole-balance (breakpoint) fee, not marginal: the 0.65% combined rate (0.25% base wrap fee + 0.40% Premium access fee) applies to the full balance once the $100,000 Premium minimum is met, up to and including $1,000,000 ($250,000 x 0.0065 = $1,625; $500,000 x 0.0065 = $3,250; $1,000,000 x 0.0065 = $6,500, since the brochure waives the 0.40% Premium fee only on balances ‘above’ $1 million, not at exactly $1 million). Above $1,000,000 the 0.40% Premium fee is waived, leaving only the 0.25% base wrap fee on the entire balance ($2,000,000 x 0.0025 = $5,000). This produces a real fee cliff where a $1,000,000 account pays more in dollar terms than a $2,000,000 account – that is a direct, disclosed consequence of the waiver threshold, not an error.
Equitable Advisors (Equitable Advisors, LLC 2026 Firm Brochure (Form ADV Part 2A), March 2026): “The Account Fee is customarily negotiable (in whole or in part). Each LPL Program as its own maximum Account Fee; the highest account fee in an LPL Program is 2.5% of the client’s account value on an annualized basis, and is usually payable quarterly in advance.”
Equitable Advisors’ current (March 2026) Form ADV Part 2A explicitly states in its Item 2 material-changes summary that its old advisory fee chart ‘has been removed and language has been added to provide for negotiability of fees.’ No per-tier, per-dollar-bracket schedule is published; clients invest through LPL advisory programs and the brochure states only a ceiling: the highest Account Fee across LPL Programs generally is 2.5% of account value annually (Retirement Plan/ERISA services are capped lower, generally 0.75%). dollar_at values apply this 2.5% ceiling uniformly (250,000 x 0.025 = $6,250; 500,000 x 0.025 = $12,500; 1,000,000 x 0.025 = $25,000; 2,000,000 x 0.025 = $50,000) as the worst-case/maximum figure a client could be charged; actual negotiated rates are typically lower and are not disclosed in bracket form anywhere in the brochure.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Betterment Premium runs $3,250 a year and Equitable Advisors runs $12,500 a year: a difference of $9,250 a year at that balance.
Want the full breakdown for either firm on its own? Read the Betterment Premium fee page or the Equitable Advisors fee page for the complete tier table and source citations.
Thinking about leaving one of these firms instead of pricing what you would pay to stay? See what it costs to leave Betterment Premium or what it costs to leave Equitable Advisors, or read the general mechanics of switching financial advisors.
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- Form ADV Part 2A – Betterment Client Brochure (Betterment LLC) (2026-07-31): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1053566
- SEC Investment Adviser Public Disclosure, Betterment LLC (CRD #149117): https://adviserinfo.sec.gov/firm/summary/149117
- Equitable Advisors, LLC 2026 Firm Brochure (Form ADV Part 2A) (March 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1036195
- SEC Investment Adviser Public Disclosure, Equitable Advisors, LLC (CRD #6627): https://adviserinfo.sec.gov/firm/summary/6627
Methodology. This page was built September 19, 2026, re-pairing figures already archived and independently verified for Betterment Premium and Equitable Advisors from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.