Guides › Financial Advisor Fees
Updated October 3, 2026. Quick answer: Wealth Enhancement Group is less expensive at $500,000: $7,500 a year, versus $10,000 a year for Baird, computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.
What each firm charges, side by side
| Account balance | Baird (annual fee) | Wealth Enhancement Group (annual fee) |
|---|---|---|
| $250,000 | $5,000 | $3,750 |
| $500,000 | $10,000 | $7,500 |
| $1,000,000 | $20,000 | $12,500 |
| $2,000,000 | $35,000 | $25,000 |
Baird discloses a tiered schedule starting at 2.00% (Baird Private Wealth Management Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1, March 27, 2026); Wealth Enhancement Group discloses a tiered schedule starting at 1.50% (Wealth Enhancement Advisory Services, LLC Form ADV Part 2A Disclosure Brochure, March 2026).
What the fee includes, in each firm’s own words
Baird (Baird Private Wealth Management Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1, March 27, 2026): “Baird generally offers two types of asset-based fee arrangements: a tiered fee schedule and a breakpoint fee schedule. Under a tiered fee schedule, the asset-based fee will vary for different segments of client assets, gradually decreasing as the Account balance increases. Tiered Advice Fee Schedule: First $1,000,000, 2.00%; Next $1,000,000, 1.50%; Next $3,000,000, 1.35%; Next $5,000,000, 1.25%; Above $10,000,000, 1.00%.”
This is Baird’s marginal (tiered) Advice Fee schedule, which applies across essentially all of Baird’s Private Wealth Management discretionary/advisory programs; each bracket’s rate applies only to the assets inside that bracket. Baird also publishes an alternative whole-balance Breakpoint Advice Fee Schedule (2.00% up to $1M, 1.75% from $1M to just under $2M, 1.50% at $2M and above) that a client and advisor may choose instead; this page uses the tiered version, the one named first in the brochure. For programs that layer on a separate Portfolio Fee (0.00% for several core programs, roughly 0.10% to 0.77% or more for SMA/UMA strategies), the total cost can run higher than the Advice Fee alone.
Wealth Enhancement Group (Wealth Enhancement Advisory Services, LLC Form ADV Part 2A Disclosure Brochure, March 2026): “For clients with flat fee schedules, the sample charges are below, actual fees may be higher or lower: Sample Flat-Rate Based Fees Portfolio Size Annual % $999,999 or less 1.50% $1,000,000-$2,000,000 1.25% Over $2,000,000 1.00% … Based upon the sample schedule above, the annual fee examples are listed below: A client with $500,000 would be charged 1.50% annually, billed monthly or quarterly. A client with $1,500,000 would be charged 1.25% annually, billed monthly or quarterly. A client with $2,500,000 would be charged 1.00% annually, billed monthly or quarterly.”
This is WEAS’s own disclosed ‘Sample Flat-Rate Based Fees’ table (explicitly labeled a sample, actual advisory fees are individually negotiated per client by the WEAS financial advisor, capped firm-wide at a stated maximum of 2% per year). It is a whole-balance (breakpoint) schedule, not marginal: the single rate for the bracket the account falls into applies to the entire balance. The dollar figures in the table apply the schedule’s rates to each balance.
How this compares
The median ria charges roughly 1.0% of assets under management annually (the benchmark). At $500,000, Baird runs $10,000 a year and Wealth Enhancement Group runs $7,500 a year: a difference of $2,500 a year at that balance.
Want the full breakdown for either firm on its own? Read the Baird fee page or the Wealth Enhancement Group fee page for the complete tier table and source citations.
Thinking about leaving one of these firms instead of pricing what you would pay to stay? See what it costs to leave Baird, or read the general mechanics of switching financial advisors.
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Wealth Enhancement Group runs $7,500 a year at $500,000. See what else is available.
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Answer againSources
- Baird Private Wealth Management Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1 (March 27, 2026): https://www.bairdwealth.com/retailinvestor
- SEC Investment Adviser Public Disclosure, Robert W. Baird & Co. Incorporated (CRD #8158): https://adviserinfo.sec.gov/firm/summary/8158
- Wealth Enhancement Advisory Services, LLC Form ADV Part 2A Disclosure Brochure (March 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1027605
- SEC Investment Adviser Public Disclosure, Wealth Enhancement Advisory Services, LLC (CRD #116407): https://adviserinfo.sec.gov/firm/summary/116407
Methodology. This page was built October 3, 2026, re-pairing figures already archived and independently verified for Baird and Wealth Enhancement Group from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.