Guides › Financial Advisor Fees
Updated October 3, 2026. Quick answer: Baird has the lower published fee at $500,000: $10,000 a year, versus up to $12,500 a year (the published maximum, which the firm says is negotiable) for Mariner Wealth Advisors, computed from each firm’s own SEC-filed fee disclosure. Where a firm publishes only a maximum rate, the figure shown is that maximum, and what you pay may be lower. See the full side-by-side table below for $250,000, $1 million and $2 million.
What each firm charges, side by side
| Account balance | Baird (annual fee) | Mariner Wealth Advisors (annual fee) |
|---|---|---|
| $250,000 | $5,000 | Up to $6,250 |
| $500,000 | $10,000 | Up to $12,500 |
| $1,000,000 | $20,000 | Up to $25,000 |
| $2,000,000 | $35,000 | Up to $50,000 |
Baird discloses a tiered schedule starting at 2.00% (Baird Private Wealth Management Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1, March 27, 2026); Mariner Wealth Advisors discloses a published maximum rate of 2.5%, which the firm says is negotiable (Mariner, LLC (d/b/a Mariner Wealth Advisors) Form ADV Part 2A Brochure, March 30, 2023).
What the fee includes, in each firm’s own words
Baird (Baird Private Wealth Management Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1, March 27, 2026): “Baird generally offers two types of asset-based fee arrangements: a tiered fee schedule and a breakpoint fee schedule. Under a tiered fee schedule, the asset-based fee will vary for different segments of client assets, gradually decreasing as the Account balance increases. Tiered Advice Fee Schedule: First $1,000,000, 2.00%; Next $1,000,000, 1.50%; Next $3,000,000, 1.35%; Next $5,000,000, 1.25%; Above $10,000,000, 1.00%.”
This is Baird’s marginal (tiered) Advice Fee schedule, which applies across essentially all of Baird’s Private Wealth Management discretionary/advisory programs; each bracket’s rate applies only to the assets inside that bracket. Baird also publishes an alternative whole-balance Breakpoint Advice Fee Schedule (2.00% up to $1M, 1.75% from $1M to just under $2M, 1.50% at $2M and above) that a client and advisor may choose instead; this page uses the tiered version, the one named first in the brochure. For programs that layer on a separate Portfolio Fee (0.00% for several core programs, roughly 0.10% to 0.77% or more for SMA/UMA strategies), the total cost can run higher than the Advice Fee alone.
Mariner Wealth Advisors (Mariner, LLC (d/b/a Mariner Wealth Advisors) Form ADV Part 2A Brochure, March 30, 2023): “The structure and level of our advisory fee will vary by client based upon the services provided and other considerations deemed relevant by us, but typically takes the form of a percentage of assets under management and/or advisement, ranging up to 2.50% per annum. … All fee arrangements are subject to negotiation.”
Mariner does not publish a dollar-breakpoint fee table; its Form ADV states a single ceiling of ‘ranging up to 2.50% per annum,’ individually negotiated per client. The dollar figures apply the disclosed 2.50% ceiling as a flat rate to each balance; an actual negotiated rate is very likely lower, especially at higher balances. Note on currency: this is the combined CRS/ADV Part 2A/Privacy document currently live at Mariner’s own published URL; its internal revision date, stated on the cover page, is March 30, 2023, no more recent public version of Mariner, LLC’s firm-level Part 2A brochure (as opposed to smaller affiliated entities like Mariner Institutional or Mariner Platform Solutions) could be located.
How this compares
The median ria charges roughly 1.0% of assets under management annually (the benchmark). At $500,000, Baird runs $10,000 a year and Mariner Wealth Advisors runs up to $12,500 a year (the published maximum): a difference of $2,500 a year between those figures at that balance.
Want the full breakdown for either firm on its own? Read the Baird fee page or the Mariner Wealth Advisors fee page for the complete tier table and source citations.
Thinking about leaving one of these firms instead of pricing what you would pay to stay? See what it costs to leave Baird, or read the general mechanics of switching financial advisors.
Find the right next step for your situation
About how much do you have invested? Pick the range that fits; your next step appears immediately below.
Baird runs $10,000 a year at $500,000. See what else is available.
If your portfolio is $250,000 or more, this connects you (free, with no obligation to hire anyone) with 2 to 3 vetted advisors.
Before you start, what actually happens. The matching service is run by WiserAdvisor, an independent advisor-matching company. It opens on their site, asks for your ZIP code and a few questions, and matches you with 2 to 3 vetted advisors. It is free to you.
WiserAdvisor states the service is built for portfolios of $250,000 and above. By submitting, you consent to emails, phone calls and text messages from WiserAdvisor and up to three advisors, so expect to be contacted. Clear Money Guide is paid when you complete the form, whether or not you ever hire anyone.
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Compare Baird and Mariner Wealth Advisors against a fee-based match.
Price the destination before you decide. The matching service below introduces you to advisers who pay to meet you.
Before you start, what actually happens. The form is run by Kapitalwise, our advisor-matching partner. Kapitalwise sends your details to advisers who pay for the introduction, so expect calls and texts. Clear Money Guide is paid when you submit the form, whether or not you ever hire anyone. This is free to you and there is no obligation to hire anyone.
The Kapitalwise form opens here; you stay on this page.
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It asks about nine questions: age, investable assets, location; then your name, email and phone number, and verifies the phone by text. Nothing loads and nothing reaches Kapitalwise until you press the button.
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Answer againSources
- Baird Private Wealth Management Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1 (March 27, 2026): https://www.bairdwealth.com/retailinvestor
- SEC Investment Adviser Public Disclosure, Robert W. Baird & Co. Incorporated (CRD #8158): https://adviserinfo.sec.gov/firm/summary/8158
- Mariner, LLC (d/b/a Mariner Wealth Advisors) Form ADV Part 2A Brochure (March 30, 2023): https://www.marinerwealthadvisors.com/wp-content/uploads/2022/04/MWA-CRS-ADV-PART-2A-PRIVACY.pdf
- SEC Investment Adviser Public Disclosure, Mariner, LLC d/b/a Mariner Wealth Advisors (CRD #140195): https://adviserinfo.sec.gov/firm/summary/140195
Methodology. This page was built October 3, 2026, re-pairing figures already archived and independently verified for Baird and Mariner Wealth Advisors from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.