Guides › Financial Advisor Fees
Updated October 3, 2026. Quick answer: Thrivent has the lower published fee at $500,000: $7,750 a year, versus up to $10,000 a year (the published maximum, which the firm says is negotiable) for Ameriprise, computed from each firm’s own SEC-filed fee disclosure. Where a firm publishes only a maximum rate, the figure shown is that maximum, and what you pay may be lower. See the full side-by-side table below for $250,000, $1 million and $2 million.
What each firm charges, side by side
| Account balance | Ameriprise (annual fee) | Thrivent (annual fee) |
|---|---|---|
| $250,000 | Up to $5,000 | $4,250 |
| $500,000 | Up to $10,000 | $7,750 |
| $1,000,000 | Up to $20,000 | $14,500 |
| $2,000,000 | Up to $40,000 | $29,000 |
Ameriprise discloses a published maximum rate of 2.0%, which the firm says is negotiable (Ameriprise Managed Accounts Client Disclosure Brochure (Wrap Fee Program), Form ADV Part 2A Appendix 1, June 2026); Thrivent discloses a tiered schedule starting at 2.00% (Thrivent Investment Management Inc. Managed Accounts Program Brochure, Form ADV Part 2A Appendix 1, July 2026).
What the fee includes, in each firm’s own words
Ameriprise (Ameriprise Managed Accounts Client Disclosure Brochure (Wrap Fee Program), Form ADV Part 2A Appendix 1, June 2026): “The Asset-based Fee is comprised of the total of (1) a negotiable Advisory Fee of up to a maximum annual rate of 2.0%; (2) a Platform Fee rate that varies by Program; and (3) any applicable Manager Fee.” 2.00% maximum Advisory Fee (SPS Advisor Program), before an additional Platform Fee of 0.02% to 0.05% and an Investments and Infrastructure Support Fee of 0.03% that can stack on top.
Ameriprise’s SPS Advisor program (its discretionary flagship) discloses only a maximum negotiated Advisory Fee of 2.0%, not a public dollar-tiered table; actual per-tier minimum rates are deferred to a private, non-SEC-filed Relationship Agreement not available to the public. The figures above apply the disclosed 2.0% Advisory Fee ceiling as a flat rate. On top of it, a Platform Fee (0.02% to 0.05% of assets) and an Investments and Infrastructure Support Fee (0.03%) can apply, which together push the all-in disclosed maximum to about 2.08% (roughly $5,200 a year on $250,000 instead of $5,000).
Thrivent (Thrivent Investment Management Inc. Managed Accounts Program Brochure, Form ADV Part 2A Appendix 1, July 2026): “You will be charged a Program Fee for each Account in the Program. The Program Fee will not exceed the applicable rate from the following fee schedule(s). Those maximums are the Advisor, Advisor Guided, SELECT, Income-Focused, Genesis, Shepherd, Impact and Shield schedule: Up to $99,999 2.00%, $100,000-$249,999 1.85%, $250,000-$499,999 1.70%, $500,000-$999,999 1.55%, $1,000,000-$2,999,999 1.45%, $3,000,000-$4,999,999 1.25%, $5,000,000-$9,999,999 1.00%, $10,000,000 and above 0.90%.”
Thrivent uses a breakpoint schedule: the single rate for your bracket applies to the whole balance, not just the amount above the breakpoint. These are the Maximum Program Fee rates on Thrivent’s Advisor, Advisor Guided, SELECT, Income-Focused, Genesis, Shepherd, Impact and Shield schedule, the one covering the programs open to new investors at the $25,000 minimum; the brochure states the Program Fee is negotiable, so an individual account can be lower. Thrivent’s separate SMA/UMA schedule runs higher, to a 2.50% maximum, and its Advantage schedule is closed to new investors. Optional Dedicated Planning Services is a separate fee component, but the brochure states the sum cannot exceed these same maximums. This is Thrivent Investment Management’s Managed Accounts Program (TIMI); the separate Thrivent Advisor Network channel discloses only a ceiling, not these breakpoints.
How this compares
The median ria charges roughly 1.0% of assets under management annually (the benchmark). At $500,000, Ameriprise runs up to $10,000 a year (the published maximum) and Thrivent runs $7,750 a year: a difference of $2,250 a year between those figures at that balance.
Want the full breakdown for either firm on its own? Read the Ameriprise fee page or the Thrivent fee page for the complete tier table and source citations.
Thinking about leaving one of these firms instead of pricing what you would pay to stay? See what it costs to leave Ameriprise or what it costs to leave Thrivent, or read the general mechanics of switching financial advisors.
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Thrivent runs $7,750 a year at $500,000. See what else is available.
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Answer againSources
- Ameriprise Managed Accounts Client Disclosure Brochure (Wrap Fee Program), Form ADV Part 2A Appendix 1 (June 2026): https://www.ameriprise.com/legal/disclosures
- SEC Investment Adviser Public Disclosure, Ameriprise Financial Services, LLC (CRD #6363): https://adviserinfo.sec.gov/firm/summary/6363
- Thrivent Investment Management Inc. Managed Accounts Program Brochure, Form ADV Part 2A Appendix 1 (July 2026): https://www.thrivent.com/files/24839.pdf
- SEC Investment Adviser Public Disclosure, Thrivent Investment Management Inc. (CRD #18387): https://adviserinfo.sec.gov/firm/summary/18387
Methodology. This page was built October 3, 2026, re-pairing figures already archived and independently verified for Ameriprise and Thrivent from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.