Guides › Financial Advisor Fees
Updated September 19, 2026. Quick answer: Baird is less expensive at $500,000: $10,000 a year, versus $15,000 a year for Mercer Advisors, computed from each firm’s own SEC-filed fee disclosure. At $1,000,000 it is the other way round, $20,000 versus $15,000. At $2,000,000 it is the other way round, $35,000 versus $21,000. See the full side-by-side table below for $250,000, $1 million and $2 million.
What each firm charges, side by side
| Account balance | Baird (annual fee) | Mercer Advisors (annual fee) |
|---|---|---|
| $250,000 | $5,000 | $15,000 |
| $500,000 | $10,000 | $15,000 |
| $1,000,000 | $20,000 | $15,000 |
| $2,000,000 | $35,000 | $21,000 |
Baird discloses a tiered schedule starting at 2.00% (Baird Private Wealth Management Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1, March 27, 2026); Mercer Advisors discloses a tiered schedule starting at 1.10% (Mercer Global Advisors Inc. Form ADV Part 2A Client Brochure (Custom Wealth / Wealth Management schedule), March 30, 2026).
What the fee includes, in each firm’s own words
Baird (Baird Private Wealth Management Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1, March 27, 2026): “Baird generally offers two types of asset-based fee arrangements: a tiered fee schedule and a breakpoint fee schedule. Under a tiered fee schedule, the asset-based fee will vary for different segments of client assets, gradually decreasing as the Account balance increases. Tiered Advice Fee Schedule: First $1,000,000, 2.00%; Next $1,000,000, 1.50%; Next $3,000,000, 1.35%; Next $5,000,000, 1.25%; Above $10,000,000, 1.00%.”
This is Baird’s marginal (tiered) Advice Fee schedule, which applies across essentially all of Baird’s Private Wealth Management discretionary/advisory programs; each bracket’s rate applies only to the assets inside that bracket. Baird also publishes an alternative whole-balance Breakpoint Advice Fee Schedule (2.00% up to $1M, 1.75% from $1M to just under $2M, 1.50% at $2M and above) that a client and advisor may choose instead; this page uses the tiered version, the one named first in the brochure. For programs that layer on a separate Portfolio Fee (0.00% for several core programs, roughly 0.10% to 0.77% or more for SMA/UMA strategies), the total cost can run higher than the Advice Fee alone.
Mercer Advisors (Mercer Global Advisors Inc. Form ADV Part 2A Client Brochure (Custom Wealth / Wealth Management schedule), March 30, 2026): “WEALTH MANAGEMENT TIERED ADVISORY FEES, PERCENTAGE OF ASSETS MANAGED: First $1,000,000, 1.10%; Next $1,000,000, 1.00%; Next $3,000,000, 0.90%; Next $5,000,000, 0.75%; Over $10,000,000, 0.50%. Minimum Fee, $15,000.”
Mercer’s Custom Wealth tier carries a $15,000 annual minimum fee. The raw percentage math at $250,000, $500,000 and $1,000,000 (roughly $2,750 to $11,000) is overridden by that floor, so the actual billed fee at each of those balances is the flat $15,000 minimum; the percentage schedule only governs once assets are large enough to exceed it, which happens above roughly $1,360,000.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Baird runs $10,000 a year and Mercer Advisors runs $15,000 a year: a difference of $5,000 a year at that balance.
Want the full breakdown for either firm on its own? Read the Baird fee page or the Mercer Advisors fee page for the complete tier table and source citations.
Thinking about leaving one of these firms instead of pricing what you would pay to stay? See what it costs to leave Baird, or read the general mechanics of switching financial advisors.
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- Baird Private Wealth Management Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1 (March 27, 2026): https://www.bairdwealth.com/retailinvestor
- SEC Investment Adviser Public Disclosure, Robert W. Baird & Co. Incorporated (CRD #8158): https://adviserinfo.sec.gov/firm/summary/8158
- Mercer Global Advisors Inc. Form ADV Part 2A Client Brochure (Custom Wealth / Wealth Management schedule) (March 30, 2026): https://www.merceradvisors.com/disclosures/
- SEC Investment Adviser Public Disclosure, Mercer Global Advisors Inc. (CRD #147363): https://adviserinfo.sec.gov/firm/summary/147363
Methodology. This page was built September 19, 2026, re-pairing figures already archived and independently verified for Baird and Mercer Advisors from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.