Guides › Financial Advisor Fees
Updated September 19, 2026. Quick answer: Edward Jones is less expensive at $500,000: $6,875 a year, versus $12,500 a year for Kestra (Kestra Private Wealth Services / Kestra Advisory Services), computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.
What each firm charges, side by side
| Account balance | Edward Jones (annual fee) | Kestra (Kestra Private Wealth Services / Kestra Advisory Services) (annual fee) |
|---|---|---|
| $250,000 | $3,500 | $6,250 |
| $500,000 | $6,875 | $12,500 |
| $1,000,000 | $13,075 | $25,000 |
| $2,000,000 | $23,375 | $50,000 |
Edward Jones discloses a tiered schedule starting at 1.40% (Edward Jones Guided Solutions Flex Account Schedule of Fees, February 2025 (REV. FEB 2025, document IAS-10455O-A-FS)); Kestra (Kestra Private Wealth Services / Kestra Advisory Services) discloses a maximum, individually negotiated rate of 2.5% (Kestra Advisory Services, LLC Wrap Fee Program Brochure (Form ADV Part 2A, Appendix 1), August 20, 2026).
What the fee includes, in each firm’s own words
Edward Jones (Edward Jones Guided Solutions Flex Account Schedule of Fees, February 2025 (REV. FEB 2025, document IAS-10455O-A-FS)): “The Guided Solutions Flex Fee is comprised of the Program Fee and the Platform Fee, net of any applicable fee reduction or fee offset. The Program Fee is assessed beginning at an annual fee rate of 1.35%, payable monthly in arrears: First $250,000, 1.35%; Next $250,000, 1.30%; Next $500,000, 1.20%; Next $1,500,000, 1.00%; Next $2,500,000, 0.80%; Next $5,000,000, 0.60%; Over $10,000,000, 0.50%. A Platform Fee is charged on accounts enrolled in Guided Solutions Flex. This fee is in addition to the Program Fee. The Platform Fee is assessed beginning at an annual fee rate of 0.05%, payable monthly in arrears.”
Edward Jones’s Guided Solutions Flex Fee is a marginal (tiered) schedule: each bracket’s combined rate (Program Fee plus Platform Fee) applies only to the slice of assets inside that bracket, like a tax bracket, not the whole balance. Arithmetic: $250,000 pays 1.40% on the whole amount ($3,500, since it fits entirely in the first bracket); $500,000 pays $3,500 plus 1.35% on the next $250,000 ($3,375) for $6,875; $1,000,000 pays $6,875 plus 1.24% on the next $500,000 ($6,200) for $13,075; $2,000,000 pays $13,075 plus 1.03% on the next $1,000,000 ($10,300, since $2,000,000 still falls inside the $1,000,000-to-$2,500,000 bracket) for $23,375. Edward Jones also offers a separate, generally non-discretionary brokerage-style program (Guided Solutions Fund, mutual-fund-only) that carries the identical rate table; this page uses the broader Guided Solutions Flex version, which covers stocks, bonds, ETFs and mutual funds.
Kestra (Kestra Private Wealth Services / Kestra Advisory Services) (Kestra Advisory Services, LLC Wrap Fee Program Brochure (Form ADV Part 2A, Appendix 1), August 20, 2026): “All fees are negotiable, subject to the maximum amount set forth below. FSP Fee Schedule Fee Type Assets Minimum Maximum Manager Fee $5,000+ 0.02% 0.45% Advisor Fee $5,000+ 0.00% 2.48% Client Fee $5,000+ 0.02% 2.50% … Client Fee is the sum of the Advisor Fee plus the Manager Fee. In instances where the maximum Advisor Fee plus the Manager Fee would exceed 2.5 percent, the Advisor fee is reduced so the Client Fee does not exceed 2.5 percent.” Fund Strategist Portfolios (FSP) Program – Client Fee (Advisor Fee + Manager Fee), $5,000+ accounts: 0.02% min – 2.50% max; Separately Managed Accounts (SMA) Program – Client Fee, $100,000+ accounts: 0.02% min – 2.50% max; Unified Managed Account (UMA) Program – Client Fee, $5,000+ accounts: 0.02% min – 2.50% max; APM-Wrap / most other AdvisorEnterprise programs – Maximum Client Fee: 2.50%; One passive/index-model program – Maximum Client Fee (lower cap): 1.50%.
Kestra’s advisory fee is entirely advisor-negotiated within a published floor/ceiling band; across its AdvisorEnterprise programs (FSP, SMA, UMA, APM-Wrap, etc.) the Client Fee ranges from about 0.02% up to a firm-wide Maximum Client Fee of 2.5% (one narrower passive-model program caps at 1.5%). No fixed dollar-bracket schedule is disclosed – the rate a given client pays is set individually by their Advisor within that band. dollar_at values apply the 2.5% ceiling uniformly as the worst-case maximum (250,000 x 0.025 = $6,250; 500,000 x 0.025 = $12,500; 1,000,000 x 0.025 = $25,000; 2,000,000 x 0.025 = $50,000). Kestra Private Wealth Services, LLC (CRD 155193, SEC file 801-71936), the second Kestra RIA entity, publishes an identical negotiable/2.5%-ceiling structure in its own Form ADV Part 2A/Appendix 1 brochures (also downloaded to sources/kestra/), so the two entities are not in conflict; Kestra Advisory Services was used as the primary citation as the larger/parent RIA (formerly NFP Advisor Services).
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Edward Jones runs $6,875 a year and Kestra (Kestra Private Wealth Services / Kestra Advisory Services) runs $12,500 a year: a difference of $5,625 a year at that balance.
Want the full breakdown for either firm on its own? Read the Edward Jones fee page or the Kestra (Kestra Private Wealth Services / Kestra Advisory Services) fee page for the complete tier table and source citations.
Thinking about leaving one of these firms instead of pricing what you would pay to stay? See what it costs to leave Edward Jones, or read the general mechanics of switching financial advisors.
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- Edward Jones Guided Solutions Flex Account Schedule of Fees (February 2025 (REV. FEB 2025, document IAS-10455O-A-FS)): https://www.edwardjones.com/us-en/disclosures
- SEC Investment Adviser Public Disclosure, Edward D. Jones & Co., L.P. (CRD #250): https://adviserinfo.sec.gov/firm/summary/250
- Kestra Advisory Services, LLC Wrap Fee Program Brochure (Form ADV Part 2A, Appendix 1) (August 20, 2026): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1055475
- SEC Investment Adviser Public Disclosure, Kestra Advisory Services, LLC (“Kestra AS”) (CRD #283330): https://adviserinfo.sec.gov/firm/summary/283330
Methodology. This page was built September 19, 2026, re-pairing figures already archived and independently verified for Edward Jones and Kestra (Kestra Private Wealth Services / Kestra Advisory Services) from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.