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Fidelity vs UBS Fees: What Each Costs in Dollars at $250k, $500k, $1M

Guides › Financial Advisor Fees

Updated September 19, 2026. Quick answer: Fidelity is less expensive at $500,000: $6,250 a year, versus $12,500 a year for UBS, computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.

More head-to-head fee comparisons: Betterment Premium vs UBS Fees.

For a closer look at each firm on its own: Fidelity Wealth Management Review (2026) and UBS Minimum Investment (2026).

What each firm charges, side by side

Account balanceFidelity (annual fee)UBS (annual fee)
$250,000$3,750$6,250
$500,000$6,250$12,500
$1,000,000$11,750$25,000
$2,000,000$20,750$50,000

Fidelity discloses a tiered schedule starting at 1.50% (capped at $6,250) (Fidelity Wealth Services Form ADV Part 2A Brochure (Strategic Advisers LLC), March 30, 2026); UBS discloses a maximum, individually negotiated rate of 2.5% (UBS Financial Services Inc. Form ADV Part 2A Brochure (PMP/AAP fee schedule), March 31, 2026).

What the fee includes, in each firm’s own words

Fidelity Wealth Management (Fidelity Wealth Services Form ADV Part 2A Brochure (Strategic Advisers LLC), March 30, 2026): “ANNUAL ADVISORY FEE SCHEDULE FOR PROGRAM ACCOUNTS: Wealth Management and Private Wealth Management. If Average Daily Assets total $500,000 or less: For Average Daily Assets from $0 to $500,000, 1.50% (up to a maximum of $6,250). If Average Daily Assets total more than $500,000: For the first $500,000, 1.25%; for the next $500,000, 1.10%; for the next $1,000,000, 0.90%.”

This is the Gross Advisory Fee; Fidelity applies a Credit Amount that can lower the Net Advisory Fee a client actually pays, which is not quantified in the public schedule.

UBS (UBS Financial Services Inc. Form ADV Part 2A Brochure (PMP/AAP fee schedule), March 31, 2026): “UBS Investment Advisory Fee Schedule, Maximum Fee: All Assets and strategy types (Equity, Balanced and Fixed Income Accounts): 2.50%.”

UBS’s core retail advisory programs (Portfolio Management Program, Advisor Allocation Program) disclose a flat 2.50% maximum, negotiable rate rather than a published breakpoint table. UBS does publish a genuine tiered dollar schedule for Institutional Consulting, but that program requires a $5,000,000 minimum and is not representative of a typical account.

How this compares

Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Fidelity runs $6,250 a year and UBS runs $12,500 a year: a difference of $6,250 a year at that balance.

Want the full breakdown for either firm on its own? Read the Fidelity fee page or the UBS fee page for the complete tier table and source citations.

Thinking about leaving one of these firms instead of pricing what you would pay to stay? See what it costs to leave Fidelity or what it costs to leave UBS, or read the general mechanics of switching financial advisors.

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Just comparing fees? Keep reading the fee guide.

Sources

Methodology. This page was built September 19, 2026, re-pairing figures already archived and independently verified for Fidelity and UBS from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.