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Updated September 19, 2026. Quick answer: Primerica is less expensive at $500,000: $8,550 a year, versus $15,000 a year for Mercer Advisors, computed from each firm’s own SEC-filed fee disclosure. At $1,000,000 it is the other way round, $15,200 versus $15,000. At $2,000,000 it is the other way round, $27,600 versus $21,000. See the full side-by-side table below for $250,000, $1 million and $2 million.
What each firm charges, side by side
| Account balance | Mercer Advisors (annual fee) | Primerica (annual fee) |
|---|---|---|
| $250,000 | $15,000 | $4,350 |
| $500,000 | $15,000 | $8,550 |
| $1,000,000 | $15,000 | $15,200 |
| $2,000,000 | $21,000 | $27,600 |
Mercer Advisors discloses a tiered schedule starting at 1.10% (Mercer Global Advisors Inc. Form ADV Part 2A Client Brochure (Custom Wealth / Wealth Management schedule), March 30, 2026); Primerica discloses a tiered schedule starting at 1.25% advisory + 0.49% program = 1.74% (PFS Investments Inc. (Primerica Advisors) Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1, March 30, 2026).
What the fee includes, in each firm’s own words
Mercer Advisors (Mercer Global Advisors Inc. Form ADV Part 2A Client Brochure (Custom Wealth / Wealth Management schedule), March 30, 2026): “WEALTH MANAGEMENT TIERED ADVISORY FEES, PERCENTAGE OF ASSETS MANAGED: First $1,000,000, 1.10%; Next $1,000,000, 1.00%; Next $3,000,000, 0.90%; Next $5,000,000, 0.75%; Over $10,000,000, 0.50%. Minimum Fee, $15,000.”
Mercer’s Custom Wealth tier carries a $15,000 annual minimum fee. The raw percentage math at $250,000, $500,000 and $1,000,000 (roughly $2,750 to $11,000) is overridden by that floor, so the actual billed fee at each of those balances is the flat $15,000 minimum; the percentage schedule only governs once assets are large enough to exceed it, which happens above roughly $1,360,000.
Primerica (PFS Investments Inc. (Primerica Advisors) Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1, March 30, 2026): “Advisory fee (Maximum), Account Value: $250,000 or less, 1.25%; $250,000.01-$500,000, 1.25%; $500,000.01-$1,000,000, 1.10%; $1,000,000.01-$3,000,000, 1.00%. Program fee, Account Value: $250,000 or less, 0.49%; $250,000.01-$500,000, 0.46%; $500,000.01-$1,000,000, 0.42%; $1,000,000.01-$3,000,000, 0.38%.”
Primerica Advisors is a breakpoint schedule: only the rate for your bracket applies, to the whole balance. This covers PFS Investments’ Lifetime Investment Program specifically, not Primerica’s much larger commission-based insurance and mutual fund business. An additional Asset Manager fee (0.00% to 0.50%, depending on the model selected) can apply on top.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Mercer Advisors runs $15,000 a year and Primerica runs $8,550 a year: a difference of $6,450 a year at that balance.
Want the full breakdown for either firm on its own? Read the Mercer Advisors fee page or the Primerica fee page for the complete tier table and source citations.
Thinking about leaving one of these firms instead of pricing what you would pay to stay? See what it costs to leave Primerica, or read the general mechanics of switching financial advisors.
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- Mercer Global Advisors Inc. Form ADV Part 2A Client Brochure (Custom Wealth / Wealth Management schedule) (March 30, 2026): https://www.merceradvisors.com/disclosures/
- SEC Investment Adviser Public Disclosure, Mercer Global Advisors Inc. (CRD #147363): https://adviserinfo.sec.gov/firm/summary/147363
- PFS Investments Inc. (Primerica Advisors) Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1 (March 30, 2026): https://www.primerica.com/public/pdf/PFSI-PriAdvForADVWraFeeProBro.pdf
- SEC Investment Adviser Public Disclosure, PFS Investments Inc. (Primerica Advisors) (CRD #10111): https://adviserinfo.sec.gov/firm/summary/10111
Methodology. This page was built September 19, 2026, re-pairing figures already archived and independently verified for Mercer Advisors and Primerica from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.