Guides › Financial Advisor Fees
Updated September 19, 2026. Quick answer: Vanguard Personal Advisor is less expensive at $500,000: $1,750 a year, versus $10,000 a year for J.P. Morgan, computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.
What each firm charges, side by side
| Account balance | J.P. Morgan (annual fee) | Vanguard Personal Advisor (annual fee) |
|---|---|---|
| $250,000 | $5,000 | $875 |
| $500,000 | $10,000 | $1,750 |
| $1,000,000 | $20,000 | $3,500 |
| $2,000,000 | $40,000 | $7,000 |
J.P. Morgan discloses a maximum, individually negotiated rate of 2.0% (J.P. Morgan Securities LLC Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1, June 30, 2026); Vanguard Personal Advisor discloses a published gross rate of 0.35% (Vanguard Digital Advisor and Vanguard Personal Advisor Brochure (Form ADV Part 2A), 2026-08-20).
What the fee includes, in each firm’s own words
J.P. Morgan Advisors (J.P. Morgan Securities LLC Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1, June 30, 2026): “The maximum annual rate for JPMS’ component of the Fee is 2.00% for all Programs except for: CBP, which has a maximum annual rate for JPMS’ component of the Fee of 0.70%.”
J.P. Morgan Advisors discloses a flat 2.00% maximum JPMS-component rate for its main programs (Portfolio Advisor, Portfolio Manager, STRATIS, UMA, ICS), not a public breakpoint table. In STRATIS strategies, an additional Portfolio Manager fee (up to 0.75%) and Model Portfolio Provider fee (up to 0.38%) can stack on top of the 2.00%, and the smaller Customized Bond Portfolios program caps at 0.70% instead.
Vanguard Personal Advisor (Vanguard Digital Advisor and Vanguard Personal Advisor Brochure (Form ADV Part 2A), 2026-08-20): “Personal Advisor’s annual gross advisory fee for Vanguard Brokerage Accounts is 0.35% for its all‐index investment options and 0.40% for the exclusive active/index mix. … Enrollments in Personal Advisor require an aggregate $50,000 balance or greater” All-index investment option (any enrolled balance; $50,000 aggregate minimum to enroll): 0.35%; Active/index mix investment option (any enrolled balance): 0.40%.
Flat (non-tiered) gross advisory fee applied to the entire enrolled Vanguard Brokerage Account balance regardless of balance size: 0.35% for the all-index investment option (used here as the base case) or 0.40% if the active/index mix is elected. Dollar figures = balance x 0.0035. This is Vanguard’s disclosed gross fee before the affiliate-revenue credit that Vanguard also applies (which further lowers the net fee actually charged, per the same brochure); the gross rate is used here because it is the stated contractual rate, not an estimate.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, J.P. Morgan runs $10,000 a year and Vanguard Personal Advisor runs $1,750 a year: a difference of $8,250 a year at that balance.
Want the full breakdown for either firm on its own? Read the J.P. Morgan fee page or the Vanguard Personal Advisor fee page for the complete tier table and source citations.
Thinking about leaving one of these firms instead of pricing what you would pay to stay? See what it costs to leave J.P. Morgan, or read the general mechanics of switching financial advisors.
Compare your next step
Just comparing fees? Keep reading the fee guide.Optional next step
Explore an adviser match
Compare the services and the full fee before deciding whether to hire anyone.
- No fee to request a match
- No obligation to hire
Expect questions about your situation, your name, email and phone, and phone verification by text. A match is not guaranteed.
The form is run by Kapitalwise, our advisor-matching partner. Kapitalwise sends your details to advisers who pay for the introduction, so expect calls and texts. Clear Money Guide is paid when you submit the form, whether or not you ever hire anyone. This is free to you and there is no obligation to hire anyone.
Opens here. Nothing loads and nothing reaches Kapitalwise until you press the button.
How our partner relationships workCompare an adviser match before you decide
Ask about the full fee, what it covers and how the adviser is paid. A match is an introduction, not a recommendation from Clear Money Guide.
- Free matching service
- No obligation to hire
The matching service is run by WiserAdvisor, an independent advisor-matching company. It opens on their site, asks for your ZIP code and a few questions, and matches you with 2 to 3 vetted advisors. It is free to you. WiserAdvisor states the service is built for portfolios of $250,000 and above. By submitting, you consent to emails, phone calls and text messages from WiserAdvisor and up to three advisors, so expect to be contacted. Advisers pay for the introduction. Clear Money Guide is paid when you complete the form, whether or not you ever hire anyone. There is no obligation to hire anyone.
Continue to WiserAdvisorOpens on WiserAdvisor’s site in a new tab.
Source: WiserAdvisor’s service descriptionSources
- J.P. Morgan Securities LLC Wrap Fee Program Brochure, Form ADV Part 2A Appendix 1 (June 30, 2026): https://www.jpmorgan.com/content/dam/jpm/securities/documents/adv/jpma-wrap-fee-program-brochure.pdf
- SEC Investment Adviser Public Disclosure, J.P. Morgan Securities LLC (CRD #79): https://adviserinfo.sec.gov/firm/summary/79
- Vanguard Digital Advisor and Vanguard Personal Advisor Brochure (Form ADV Part 2A) (2026-08-20): https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1055528
- SEC Investment Adviser Public Disclosure, Vanguard Advisers, Inc. (CRD #106715): https://adviserinfo.sec.gov/firm/summary/106715
Methodology. This page was built September 19, 2026, re-pairing figures already archived and independently verified for J.P. Morgan and Vanguard Personal Advisor from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.