Guides › Financial Advisor Fees
Updated September 18, 2026. Quick answer: Edward Jones is less expensive at $500,000: $6,875 a year, versus $10,000 a year for Wells Fargo Advisors, computed from each firm’s own SEC-filed fee disclosure. See the full side-by-side table below for $250,000, $1 million and $2 million.
More head-to-head fee comparisons: Edward Jones vs Charles Schwab Fees, Edward Jones vs Equitable Advisors Fees and Edward Jones vs Fidelity Fees.
What each firm charges, side by side
| Account balance | Wells Fargo Advisors (annual fee) | Edward Jones (annual fee) |
|---|---|---|
| $250,000 | $5,000 | $3,500 |
| $500,000 | $10,000 | $6,875 |
| $1,000,000 | $20,000 | $13,075 |
| $2,000,000 | $40,000 | $23,375 |
Wells Fargo Advisors discloses a maximum, individually negotiated rate of 2.0% (Wells Fargo Advisors Wrap Fee Brochure (Personalized Unified Managed Account Program), Form ADV Part 2A Appendix 1, September 2025 (Rev 76 – 09/25)); Edward Jones discloses a tiered schedule starting at 1.40% (Edward Jones Guided Solutions Flex Account Schedule of Fees, February 2025 (REV. FEB 2025, document IAS-10455O-A-FS)).
What the fee includes, in each firm’s own words
Wells Fargo Advisors (Wells Fargo Advisors Wrap Fee Brochure (Personalized Unified Managed Account Program), Form ADV Part 2A Appendix 1, September 2025 (Rev 76 – 09/25)): “The Advisory Fee for the Personalized UMA Program, which is negotiable, is shown below. Advisory Fee (annualized, calculated on your Account Value): 2.00%.”
Wells Fargo Advisors does not publish a dollar-tiered breakpoint table for the Personalized UMA Program (or for its three sibling programs in the same brochure, FundSource, Private Advisor Network, and Customized Portfolios, which each disclose the identical flat 2.00% standard rate); it publishes a single standard, negotiable rate. The figures above apply that 2.00% as a flat rate; your negotiated rate may be lower. A separate third-party Manager Fee (roughly 0.00% to 0.50%, manager-specific) can apply on top if you select a discretionary manager strategy.
Edward Jones (Edward Jones Guided Solutions Flex Account Schedule of Fees, February 2025 (REV. FEB 2025, document IAS-10455O-A-FS)): “The Guided Solutions Flex Fee is comprised of the Program Fee and the Platform Fee, net of any applicable fee reduction or fee offset. The Program Fee is assessed beginning at an annual fee rate of 1.35%, payable monthly in arrears: First $250,000, 1.35%; Next $250,000, 1.30%; Next $500,000, 1.20%; Next $1,500,000, 1.00%; Next $2,500,000, 0.80%; Next $5,000,000, 0.60%; Over $10,000,000, 0.50%. A Platform Fee is charged on accounts enrolled in Guided Solutions Flex. This fee is in addition to the Program Fee. The Platform Fee is assessed beginning at an annual fee rate of 0.05%, payable monthly in arrears.”
Edward Jones’s Guided Solutions Flex Fee is a marginal (tiered) schedule: each bracket’s combined rate (Program Fee plus Platform Fee) applies only to the slice of assets inside that bracket, like a tax bracket, not the whole balance. Arithmetic: $250,000 pays 1.40% on the whole amount ($3,500, since it fits entirely in the first bracket); $500,000 pays $3,500 plus 1.35% on the next $250,000 ($3,375) for $6,875; $1,000,000 pays $6,875 plus 1.24% on the next $500,000 ($6,200) for $13,075; $2,000,000 pays $13,075 plus 1.03% on the next $1,000,000 ($10,300, since $2,000,000 still falls inside the $1,000,000-to-$2,500,000 bracket) for $23,375. Edward Jones also offers a separate, generally non-discretionary brokerage-style program (Guided Solutions Fund, mutual-fund-only) that carries the identical rate table; this page uses the broader Guided Solutions Flex version, which covers stocks, bonds, ETFs and mutual funds.
How this compares
Our benchmark of published adviser fee schedules puts the weighted median annual cost near $2,000 to $2,500 on $250,000 (the benchmark). At $500,000, Wells Fargo Advisors runs $10,000 a year and Edward Jones runs $6,875 a year: a difference of $3,125 a year at that balance.
Want the full breakdown for either firm on its own? Read the Wells Fargo Advisors fee page or the Edward Jones fee page for the complete tier table and source citations.
Thinking about leaving one of these firms instead of pricing what you would pay to stay? See what it costs to leave Wells Fargo Advisors or what it costs to leave Edward Jones, or read the general mechanics of switching financial advisors.
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- Wells Fargo Advisors Wrap Fee Brochure (Personalized Unified Managed Account Program), Form ADV Part 2A Appendix 1 (September 2025 (Rev 76 – 09/25)): https://www.wellsfargoadvisors.com/disclosures/legal-disclosures.htm
- SEC Investment Adviser Public Disclosure, Wells Fargo Clearing Services, LLC (CRD #19616): https://adviserinfo.sec.gov/firm/summary/19616
- Edward Jones Guided Solutions Flex Account Schedule of Fees (February 2025 (REV. FEB 2025, document IAS-10455O-A-FS)): https://www.edwardjones.com/us-en/disclosures
- SEC Investment Adviser Public Disclosure, Edward D. Jones & Co., L.P. (CRD #250): https://adviserinfo.sec.gov/firm/summary/250
Methodology. This page was built September 18, 2026, re-pairing figures already archived and independently verified for Wells Fargo Advisors and Edward Jones from each firm’s own SEC-filed disclosure; sources linked above. Nothing here is personalized financial, tax, legal, or investment advice. See our Editorial Policy, Corrections, Affiliate Disclosure, and Disclaimer.